Introduction and optimization tips for Google Shopping ads!

Whether it is an independent website or e-commerce, online shopping is the behavior we hope consumers will engage in, but this kind of online shopping can reflect consumer behavior through data. Secondly, because online shopping is a complex process involving multiple touch points, we need to understand consumer needs at each stage, such as easy-to-find information, suitable products, and a fast and frictionless shopping experience.

If a user searches for sofas on our website, but we show him kitchenware, the shopping experience is not good. In addition, how to pay and how to fill in the payment form are the aspects that Google Shopping ads can provide valuable things to consumers.

1. What are Google Shopping ads?

1. Google Shopping Ads: A Powerful Tool for E-Commerce

One-to-one single product format, including discount information, seller brand, product pictures, customer reviews, name, price, and local store inventory information (based on offline store data), can fully meet consumer needs.

2. The implementation process of Google Shopping ads, four simple steps

1. Create a Shopping Feed table for the SKUs on your website

2. Upload Shopping Feed to Google Merchant Center and create ads

3. User searches on Google and clicks on the ad

4. Shopping ads will send customers directly to the product page

2. Google Shopping ads perform well regardless of device

Side-scrolling carousels that showcase multiple products from the same retailer, up to 25 products, have a click-through rate three times higher in the first two ad slots. The right panel can display up to 9 products.

Secondly, in addition to web searches, shopping ads can also be placed on the Shopping tab and image searches (only available in countries or regions where image search shopping ads have been launched), as well as Showcase shopping ads that provide more inspiration for viewers.

3. Take advantage of Google Shopping Ads traffic bonus

Google Shopping and text ads work better together because when consumers see both a Shopping ad and a text ad, they are more likely to visit your site, complete a purchase, visit a product page, add to cart, or search for your brand.

Nowadays, shopping advertising traffic is increasing, and there are many bonus points. In many cases, shopping advertising traffic has exceeded search advertising. Secondly, the CPC of shopping ads is lower than that of search ads. In short, there is still a lot of potential for shopping ads waiting for us to explore.

4. Use Google Shopping ads in four simple steps to get started

1. Open an e-commerce store. Meet policy requirements

2. Upload product data feed to Google Merchant Center and connect it to Google Ads.

3. Create a Shopping campaign in Google Ads

4. Pay per ad click and optimize as needed.

2. Google Shopping Ads Optimization Logic

When optimizing Shopping, there are two main aspects: feed quality and account structure.

Feed quality optimization: It is mainly reflected in how to make the system learn your products better. To do this, we need to continuously optimize the title, description, and product type (customize your own product classification, imitate the product type structure), such as manually reviewing it, re-editing it in the SEO editing column, etc.

Account structure optimization: mainly reflects on how to allocate more resources to the categories/items that are being ordered to obtain greater profits.

3. New Trends in Google Shopping Ads

Today, 70% of consumers worldwide start their shopping journey on Google. At the same time, as the consumer purchasing process becomes more diverse and complex, traditional advertising can no longer achieve maximum performance. In addition, managing marketing activities is complex and time-consuming. For example, we need to analyze audience targeting, multiple campaigns, bid adjustments, display locations, remarketing ads, and shopping ads.

Therefore, the new weapon of smart marketing - smart shopping campaign is the choice of many sellers. Its advantages mainly lie in: simple management, better results and wider reach.

4. Special Tips: Google Shopping Policy Notes

1. The address information (Contact Us or About Us) on the website must be true. If you choose an overseas address, make sure you have obtained overseas entity registration;

2. The About Us description on the website should match the address information;

3. Product reviews must be authentic. It is not recommended to use plugins to fake reviews.

4. If your GMC is blocked, please do not open a new GMC before determining the cause of the violation. Opening a new account with a blocked account is a serious violation and will affect subsequent appeals. If you have any questions, please contact our marketing experts immediately;

5. Regarding policy requirements, many friends actually fail to meet them. Many friends who have independent websites are using many plug-ins, but not all plug-ins are suitable for Google Shopping ads.

Related reading:

1. Which industries are suitable for Google promotion and how to open an account?

2. Where is Google advertising promotion displayed and in what form?

3. How effective is Google’s advertising promotion?

4. How does Google Ads charge, promotion prices, advertising costs!

5. Google advertising promotion, how to position Google display ads?

6. Google advertising promotion: How to improve keyword rankings?