Methodology for operating top short video influencers!

Short videos in the field of magic also attract platform audiences to a certain extent. So, if you want to operate an internet celebrity in the field of magic well, from which aspects can you start with strategic arrangements? In this article, the author combines the actual cases of magic short video influencers and conducts analysis from four aspects: topic selection, operation methods, shooting techniques, and commercial monetization. Let’s take a look.

Magic, due to limitations such as props, venues, and filming team collaboration, usually appeared on TV shows in the past.

However, with the development of short videos and the emergence of MCN agencies, it is no longer difficult to establish a high-quality shooting team. Taking this opportunity, magic has gradually come to the fore through short videos and frequently appeared in the public eye.

The Great Devil Gao Yutian is a top internet celebrity in the field of magic, and currently has 20 million fans on Douyin!

In this article, we bring you an analysis of Gao Yutian by analyzing the account's topic selection , operating methods , shooting techniques , and commercial monetization .

1. Topic Selection Angle

There are many types of magic, such as the poker card magic that we often see in scenes such as the Spring Festival Gala and the "living person magic" that we see in major variety shows.

In addition, in terms of scenes, magic is divided into plot magic recorded on the stage in the studio, outdoor magic, close-up magic, etc.

However, when the magic performance is put on the short video platform, all the above magic characteristics will be overturned and redesigned and conceived.

Next, let’s analyze in detail the key points of topic selection suitable for magic accounts.

1. Use the plot to drive the magic

Using plots to drive magic is a supplement to the usual content selection, and is used among magic shows that feature more direct performances over a period of time.

In the video on June 5, 2021, the subsequent plot was triggered by a driver's car breaking down.

In fact, the benefits of this topic are self-evident.

Because even in magic shows on TV, most of the performances have a story background. What’s more, there are Tik Tok users who also have high requirements for story and plot.

Simply showing these users simple magic tricks would be very monotonous in form.

2. Use special effects to create magic effects

Since the magic tricks presented in short videos are all recorded in advance, the implementation of some magic tricks sometimes does not require any magic skills and can be completed directly with the help of special effects.

In the video on June 3, 2021, the protagonist of the account, Gao Yutian, moved his hair with his hand, and his hair changed from red to green.

Although there is no mention in the video copy or oral introduction that this is a magic show, the audience will have a preconceived notion that everything is magic based on the magician's identity and the content updated on the magic account.

Therefore, sometimes using special effects to entertain fans is not a bad thing. However, in order not to affect the magician's personality, it is recommended that the number of such topics be strictly controlled.

3. There are more scene magic than full-skill magic

In this account, we find that there are actually not many pure show magic tricks. On the contrary, there are always some big scene magic.

The reason why we don't perform magic tricks that are just for show is that the audience is tired of common props such as playing cards, cups, and paper. Secondly, even if the audience is not tired of it, there are a lot of homogeneous related content in magic tricks using the above props.

Therefore, performing some magic tricks that can shock the audience sensoryly can also be considered a unique feature of the show.

For example, in the video on April 15, 2021, the magic show chosen by the account protagonist Gao Yutian was "Disappearing Guangzhou Tower."

Although the answer is not directly revealed to us in the video, through the video clips of Gao Yutian designing the angles and refractions, we can still conclude that the magic of "Canton Tower disappearing" is merely an art of light and shadow.

Although this type of magic directly shows the design process to the public, the audience still prefers this type of magic because it is a topic that other magician accounts have not covered.

2. Operational Means

An excellent account must have excellent operating methods that are in line with its own characteristics. Tailoring your operations to your own account will definitely make your account shine.

1. Combine social current events to express emotions

First of all, let me ask you a question: What is the biggest feature of magic?

The answer is randomness. Many magic tricks don't seem to be that restricted or constrained by current events.

But this characteristic can sometimes become a biggest weakness, because without integrating with social hot spots, it is impossible to empathize with the audience. However, due to the special identity of a magician, when choosing current events to combine with, he cannot just make use of everything and must consider everything.

So in the video on May 25, 2021, the theme of the video was not to waste food. At the same time, the great Grandpa Yuan Longping was mentioned, but it was not deliberately exaggerated or over-interpreted.

This is a good example. When operating an account, you can use hot spots, but you must grasp the degree and avoid letting the audience mistakenly think that the account is overspending or behaving disrespectfully.

2. Link with other accounts to divert fans to each other

By browsing the video works of this account, we can find that there will often be people with the ID "宸迅樱桃" interacting with it.

After investigation, we can find out that many accounts including the great devil Gao Yutian and this "Chen Xun Cherry" belong to the same MCN agency. Therefore, directing fans to each other within the same organization can greatly help increase the number of fans of an account.

However, bloggers who have not signed a contract with an MCN agency need to pay attention. When choosing a linked account, they must pay attention to the nature of the other party's account and avoid cooperating with competing accounts.

3. Collaborate with celebrities and influencers

I believe everyone is very clear about the benefits of cooperating with talents and celebrities.

So here, we give some examples of people Gao Yutian has worked with: Wei Ya, Jia Nailiang, Du Haitao, etc.

Among them, most of the collaborations with celebrities involve commercial behaviors behind the scenes, which we will discuss in the fourth section: commercial monetization.

In this small point, we will mainly talk about Wei Ya.

In the video on November 6, 2020, the account collaborated with Viya to shoot a joint video, but unlike the collaboration with celebrities, this content of Viya did not involve any direct form of commercial behavior.

Therefore, we can understand that this is a pure account linkage for the purpose of expanding the account fans.

3. Shooting skills

The main focus of magic videos is coolness, so there can be no ambiguity in the shooting techniques.

But unlike other types of accounts, what key points should be paid attention to when shooting magic accounts?

Below, we explain in detail.

1. Shoot fixed content to create memorable moments

At the end of every video of this account, we actually see a fixed content, that is, the protagonist of the account, Gao Yutian, uses a fixed gesture as the ending, and the six words "Gao Yutian the Great Devil" are typed on the screen.

The advantage of doing this is that it can effectively improve the memory points of the account.

When shooting, every short video blogger can imagine an ending with his or her own characteristics, and this is not too time-consuming in terms of shooting.

After all, every magic trick is different, and when the audience cannot remember the plot of the magic trick, it is most appropriate to shoot a "super symbol" that ends with a character.

2. Application of curve speed change

When editing many short videos, the acceleration and deceleration process is often handled by speeding up or slowing down the entire video.

This results in the situation that sometimes even if the formal goal is achieved, it still looks aesthetically pleasing to the audience.

At this time, the application of curve speed change is needed.

The commonly used editing software for Tik Tok short videos is Jianying. When we open Jianying, in the speed change module, we can see that Jianying provides us with a variety of curve speed change forms, and we can choose according to different scenes when editing.

For example, bullet time can perfectly display the wonderful moments of an event and is widely used.

3. Use a handheld stabilizer

There are a large number of street shooting and follow-up shooting scenes in the videos of this account.

For example, in the video on April 12, 2021, there are a lot of video clips of photographers following the account's protagonist Gao Yutian as he walks, but the texture of the overall picture looks very stable, which must be due to the use of a stabilizer.

Common stabilizer brands include FV, DJI, etc., and some even have more favorable prices.

However, the necessary functional levels can actually meet the needs of Tik Tok shooting, and everyone can purchase as needed according to their own budget.

Here, we still don’t recommend that you buy overly expensive products. Products in the thousand-yuan range are enough to meet your requirements.

4. Commercial Monetization

Accounts signed with MCN agencies actually have no shortage of resources.

That’s why we can see collaborations with many big brands and big stars on this account.

However, from the perspective of overall business behavior, since it is based on Douyin, in addition to cooperating with brands and celebrities, live streaming to sell goods is indispensable.

1. Livestreaming

From the picture below, we can see that Gao Yutian’s last live broadcast was on June 8, 2021.

The sales of this live broadcast reached 1.64 million yuan. For a magician, this result is actually quite good.

In addition, from the above picture, we can see that Gao Yutian’s best-selling products are in the beauty category, which also shows that he has a certain level of sales ability.

2. Promote celebrities

As we have mentioned in the previous article, celebrities including Jia Nailiang and Du Haitao have filmed videos with Gao Yutian.

In fact, collaborating with celebrities on filming has been very common since the account with the big logo.

These Douyin influencers do paid publicity and promotion for celebrities. Celebrities can use the influencers' fans to quickly open up the market for the stores or products they want to promote. At the same time, the influencers can also use the influence and appeal of celebrities to improve their own image and number of fans.

This is a win-win business realization behavior, which can be said to kill two birds with one stone.

3. Collaborate with brands for advertising placement

Thanks to Gao Yutian's account style and the support of company resources, the advertisements he received were all from big brands.

But no matter what brand it is, Gao Yutian’s approach is to embed these brands into the video works.

In the video on May 28, 2021, the account implanted the OPPO Reno6 mobile phone, but the designed plot was relatively simple. The logic is that if you want to take photos, you can use an OPPO phone to take photos and praise the good photo effects.

Although the logic is simple, after all, the advertisements are from big brands that already have a certain degree of trust in the audience's hearts. So if advertising is carried out here again, as long as the scale is controlled, it is highly likely that it will not cause disgust among the audience.

V. Conclusion

Although this account is a magic account, it has many operating methods and gameplay.

Whether collaborating with other influencers or collaborating with celebrities, the account has gained maximum exposure to a certain extent.

But returning to the account itself, some magic performances are not suitable for presentation on short video platforms, so we have to "adapt to local conditions" and design some content suitable for publication on short video platforms.

At present, this account has not, through many means, made the audience think that this is a homogeneous output, so grasping the appropriate content will be the focus of accounts in this field in the future.

Author: Internet Celebrity Headlines

Source: Internet celebrity headlines, founder: Dawei