APP promotion: a complete APP operation manual (free APP for all)

Editor’s note: Quanmin Free is an APP that aggregates high-quality coupons from the entire network. This article is the content of the internal training of Quanmin Free operation team. The editor stole it and shared it with everyone!

First, let me introduce our product, otherwise you may be confused. Our product is called "Free for All", a platform that sends coupons to users for free. Since its launch more than half a year ago, it has relied purely on products to attract users and partners. Currently, we have more than 2 million registered users and thousands of partners. Although Lao Ding's articles are written very briefly, they are all substantial and without any water.

National Free App Product Operation Mind Map, if you feel it is inconvenient to read the picture, you can read the text

1. Content Operation

1. WeChat

Information collection/testing/editing/publishing/thinking about WeChat account positioning/user preferences/assessment of number of fans and reading interaction and forwarding, setting goals

2. Weibo/ Fanstong

1) Publish basic activity content/establish interactive relationships with merchants and Weibo accounts/regularly organize the nine-square grid to find merchants’ Weibo accounts for interaction/answer fans/set goals for fans and interactive reposts, and play in your own style

2) Learn how to play Fanstong / edit Fanstong text and pictures / set up a Fanstong discussion group / repeatedly test and feedback delivery data / calculate acquisition costs / summarize feedback results

3. Activity communication

Establish familiar, fixed and effective social media channels (Tieba/Baidu Knows/Toutiao/Douban/Dianping/QQ Tribe/various Witkey websites)/disseminate activity content/collect statistics on total feedback effects

2. User Operation

1. User operation goals

Who are the users? Serve them well, attract new users (new users), keep them (retention), and make them love using and playing (stickiness)

2. User Operation Core

Users can't live without you

3. Push

High-quality event copywriting editor push

4. Feedback from various channels

Collect and sort out user feedback from various channels such as WeChat/Weibo/ WeChat public accounts , and report back to the product manager

5. User behavior analysis

Analyze user behavior based on data from various dimensions (opening time period/button clicks/user usage path/habit path)

6. User preference analysis

Communicate and analyze data or feedback to summarize the types of activities that users prefer.

3. Product Operation

1. Coupon activities

1) Event Scheduling

Estimated launch time based on category/content/merchant requirements/material issues/holidays/platform requirements, etc.

2) Material review

Whether the number of basic materials is complete/image format or aesthetics/quantity/link/redemption process coupon code/whether the activity format meets the platform requirements/whether the activity can be more powerful, taking into account user preferences

3) Event Editing

Notes: Red fonts (regions/new users, etc.), uniform font size or bold, etc., to make it easier for users to browse and read.

4) Activity experience

The consumption scenario experienced by the editor, the price comparison is equal/it makes users feel that they will lose if they don’t participate, and it seems that they will get a bargain if they participate

5) Evaluate whether to recommend

Judging user preference based on activity intensity / payment / partnership

6) Online notification

Email reply/online time/recommendation position description/Weibo interaction and other requirements

7) Activities online

High-quality event copywriting editor push

User review reply answer

8) Activity offline

Offline notification/re-online coupon replenishment/conversion data docking/evaluation of results/summary feedbackallfree

2. Recommended position

Category position adjustment/banner/boutique recommendation/editor recommendation replacement, formulate rules, form a process

3. Free grab

1) Prize sponsorship negotiation

2) Event editing/pre-launching/launching

3) Review review/prize coins

4) Winning user confirmation contact / user contact / prize distribution

4. Special Activities

Cooperate with merchants to organize festival activities (prepare for each festival in advance, and have special events to let users feel the warmth of our platform)

4. Data Operation

Judging operational effectiveness/data analysis focuses on these dimensions

Retention rate

Open times

Activity

Duration of use

User Reviews

Order conversion rate