How does Himalaya use ASO to dominate the charts?

The ASO master we are going to talk about today is Himalaya . What is the highest level of ASO? The answer is: become the psoriasis of the APP store. It is everywhere and cannot be driven away.

If you still think that ASO optimization is as simple as making title parties, optimizing keywords, and modifying descriptions, then let me tell you, it’s weak! When it comes to ASO, there is only one most famous one in the industry, and that is Himalaya Radio APP. Why is Himalaya considered the psoriasis of APP stores? Let’s take a look!

It is normal to be able to find it when searching for peers on Lizhi FM, but when you see that they are ranked first, don’t you find it a little unbelievable? Do you think this is enough? NO NO NO, it’s far more than that. You can search it on QQ, WeChat, and even Alipay. Are you scared? If this isn’t psoriasis, then what is it? Do you still think Himalaya is only for listening to books? In fact, they are engaged in social networking , finance, and banking...

Then many people began to ask, why can Himalaya be so gloriously called the psoriasis of APP store? Is there any magic weapon? Next, I will give you an in-depth look at Himalaya’s journey with psoriasis. I won’t go into too much detail, but will tell you the five most critical points. Once you learn them, you will be the next Jack Ma.

1. The first step to becoming a psoriasis patient: being taken off the shelves many times? Don't be afraid, just be a cuckold and change your vest, and you'll be fine

Necessary qualities: Thick skin

When users search Himalaya, they basically don’t look at the publisher. But since we want to dig into Himalaya’s ASO, we did a serious digging. We were shocked by the results. Himalaya has actually changed five distributors. What does this mean? This means that Himalaya has been defeated by Apple four times. . .

Why was it taken off the shelves? The reasons are nothing more than: long titles, grabbing popular keywords, etc., and we won’t talk about all the other reasons! I guess ASO is so awesome that Apple can’t sit still anymore. But so what? Just take it down. If I change my username you won’t recognize me! Let me ask you, do you have this kind of tone? ASO has risks, so be careful when you swipe. If you are not afraid, then learn it.

2. The second step to becoming a psoriasis patient: Do you think I am an audiobook publisher? Haha, after all, the pattern

Necessary qualities: Can steal and rob, not afraid of infringement or scolding

Searching FM can find Himalaya, which is normal; searching Lizhi FM can find Himalaya, which is good; searching QQ, WeChat, 360, Alipay, and even the damn CMB and ABC can find Himalaya? ? ? ?

There is nothing I can't do, only you can't think of it. Let me tell you, the entire Apple App Store is contracted by me, Da Xima. Your brand, my keyword, what’s the matter, are you biting me? Ha ha

Do you know why? Come, let's take a look at the titles on Himalaya that are longer than 18CM

Are you blind? My dog's eyes are already blind anyway. This is a loophole in Apple's localized language version. Himalaya filled in and used a large number of brand keywords, and then duang, it appeared in every search. The key is that it passed! ! ! It's really awesome. Young people should learn from it. You can be in the top ten of the list in minutes. What's the point of marketing ?

3. The third step to becoming a psoriasis patient: I will never update. After the update, my 18CM long title will become shriveled.

Necessary qualities: the ability to cheat, use shady tactics, be shameless, and refuse to correct mistakes even when aware of them.

I believe everyone knows that sometimes after updating their own applications, they find that the volume has plummeted, which is more frustrating than a stock market crash. Know what the reason is! Because the long title that you worked so hard to make is gone, what’s the point of a long title? Looking back at the second point, Himalaya’s long titles contain keywords of various brands. If updated, it is easy for Apple to remove the long titles, thus losing the rankings of these brand keywords.

As a result, Himalaya has not been updated for [a year]! ! !

This is really good news for Himalaya’s technical team and product team! !

But for users, if a product has not been updated for a year, they will have abandoned you long ago. But I have a 18CM title, so I can be a hooligan even if I don’t update it. Come and hit me! ? Only an idiot would care about user experience?

(1) The latest update time of the appstore was June 2014

(2) The Himalaya Android version is updated frequently. The latest update on Android was on April 10, 2015

4. The fourth step to becoming a psoriasis patient: Comments are not important, ★★★★★ is king

Necessary qualities: unscrupulous, good at forging

Are you still worried about the lack of product reviews? Are you still troubled by the low ranking of your products? Come and learn from Himalaya. In a matter of minutes, the comments will appear and the ranking will go up immediately. Dear marketers! Action speaks louder than words!

I accidentally read the comments on Himalaya on the APP STORE, and I felt a sense of admiration in my heart. It’s so high, so high that it’s worthy of being called the Himalayas! In the comments, some people are talking about current affairs, some are talking about love, and some are sharing chicken soup... It can be seen that Himalaya's coverage is really wide! You said my comments were fake. What a joke. Is it so unprofessional to fake comments?

But do you believe it? Young man, if you get certified, you lose. In fact, what Himalaya believes in is: comments are not important, five stars are the king. Sometimes, unprofessional brushing can better circumvent Apple's censorship! This is a good point. Young people who want to brush it can refer to it.

The comments are all about scrolling keyboards, no further explanation needed. . . (But it may be that I have wrongly blamed Himalaya. These users may have been...wiping their keyboards while commenting.

5. The fifth step to becoming a psoriasis patient: Do you think I am just alone in brushing the charts ? In fact, I have thousands of shrimp soldiers and crab generals

Necessary qualities: quantity over quality, good at all kinds of dirty tricks

Do you think Himalaya only has one product?

In today's society, you can't fight alone. Just search and you will find all kinds of junk apps such as Buddhist Scripture Collection, Tingshubao... There are all kinds of advertisements in them, and all kinds of bundled traffic are built in, and the traffic will come right up! Yes, it is that simple. Make more junk apps and add more advertisements. Not only can you make some extra money, but you can also bring traffic to your own products. No need for precision, just fast user experience. What is it? If you take it too seriously, you will lose. Directing the flow is the key.

It is with the help of these five magic (yin) treasures (zhao) that Himalaya has become the number one psoriasis in the APP store!

Have you finished reading? Are you shocked?

Isn’t it too strong! Himalaya app is just as its name suggests, with sophisticated (yin) methods (xian), it is the Jack Ma of the marketing industry! !

If you also want to learn, it is very simple, just five points:

Are you shameless enough? Have you used all the dirty tricks? Do you have enough money to hire a water army? Do you have enough vests?

Have you learned how to cheat?

I share these five simple points with you all with tears in my eyes. Don’t pay attention to me, I think I am too naive. Don’t ask me who I am. As a hardworking APP operator , I feel that I still have a long way to go…

Finally, I would like to share a hot topic with you. I heard that a colleague of mine was removed from the APP store recently, which happened to be on the day of the Himalaya Conference. Uh...is it too much of a coincidence? I was instantly impressed by Himalaya's skills. Don't ask me if they did it, I don't know anything, I didn't say anything, don't force me...

I will only show you the big cake of the Himalaya Conference: under a mountain, there are lychees, koalas, dragonflies... um, is this a demonstration to the peers, to step on the peers under his feet? The great gods are different, they are very arrogant! Don’t think that I’m just talking nonsense. What’s wrong with me fantasizing? What’s wrong with me just enjoying myself? Are you kidding? What can I say without any pictures? Let’s take a look at the number of users of Himalaya. My legs are shaking!

Last November, the number of users was 80 million (wow, that’s a lot)!

120 million users in February this year (wow, it continues to be strong!)

And then… in April, in just two months, the number of users soared to 150 million (I can only worship them, I can’t get up from my knees)!

Anyway, I am No.1! Regardless of all the awesome ASOs or all-around carnivals, Hima-kun is definitely the best in the universe! Young men, hurry up and become masters to learn skills! ! I have finished writing. I am so tired from writing. I may never be able to reach the height of the Himalayas in my lifetime... Finally, I just want to say one thing: don't bother me, I want to be alone. Yesterday my boss said, he is so awesome, why don’t you learn from him? The world is so big, I want you to go see it…

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