There are many types of Internet operation jobs. How should I choose?

There are indeed many subdivisions of operations work. When many people first enter the industry, they see so many different operations categories on recruitment websites and it is easy to be overwhelmed and not know which position to start with.

How is operational work divided?

In fact, there seem to be many types of operations because different classification methods are used, and each classification has different focuses.

• From the core work of operation, operation can be divided into content operation , user operation , activity operation, channel operation, etc.
• Based on the object of operation, operation can be divided into APP operation, community operation , new media operation , e-commerce operation, game operation , course operation, category operation, merchant operation, etc.
• According to the different operation platforms , it can also be divided into search engine promotion, app store operation, Tmall operation , JD operation, Amazon operation, AliExpress operation, etc.
• According to the operation level , it can be divided into operation specialist, operation supervisor, operation manager, operation director, COO, etc.

Here, we will take the category of core operations work to briefly look at the differences in the content and core skills of these different operations work.

Content Operations

• Job Description: Establish content standards, column planning and construction, produce content yourself or promote user production, screen and process content, special content planning, etc.
• Core skills: sensitivity to high-quality content, content planning ability, hot spot tracking ability, copywriting ability

User Operation

• Job content: Promote new users, promote activity, build user system, plan user activities
• Core skills: marketing promotion , conversion rate improvement, user motivation, communication skills, demand understanding ability

Event Operations

• Job Description: Formulate event planning plans, organize online and offline activities , promote and hype activities, analyze data and review activities
• Core skills: event planning ability, project coordination ability, execution ability, resource integration ability, innovation ability, emergency response ability

Channel Operation

• Job content: expand channels, optimize channels, plan cooperation plans, monitor channel data, connect internally and externally, release and maintain applications
• Core skills: business negotiation ability, information collection ability, resource integration ability, program planning ability

A fact

Although you have chosen an operations category, when you enter the company, in most cases, you have to do everything related to operations.

There is also a lot of overlap in work content between different operations. For example, a writing platform held a writing competition with the purpose of attracting new users. In fact, it was the result of the joint promotion of four tasks: user operation, event operation, content operation, and channel operation. Almost every part needs to be involved to complete such an activity.

Moreover, each entry-level operations position includes certain basic work, which is a certain degree of "miscellaneous work", which is common to different jobs.

In fact, compared to choosing an industry or company, choosing which specific type of operations job is not that important. (The next article will share how to choose an industry and company)

And because there are so many criteria for judging jobs, it is impossible to directly say which one is better. In this article, I will talk about how to make choices and judgments after reading the specific job descriptions when choosing different types of operations jobs.

Note: The following selection criteria are only for reference for students who hope to make greater progress, not for students who expect "more money and less work".

How to judge the choice

Choose Active Transactions More

Active transactions refer to work that requires active initiation and processing of transactions in order to complete the goal. Compared with passive transactions, active transactions need to consider more factors, deal with more challenges, and the corresponding capabilities will also improve faster.

Proactive work:

• Planning , such as: responsible for the creativity, planning and column content planning of product content topics;
• Expansion , such as: responsible for the promotion of new APP users and channel expansion;
• Analysis , such as analysis and mining of user behavior data, user feedback, etc.
• System building , such as designing a user points system to enhance user access stickiness.

Passive work:

• Auditing , such as: responsible for the audit of daily product information upload;
• Follow-up , such as follow-up and processing of abnormal orders, agreement follow-up;
• Maintenance : such as: responsible for daily store maintenance, replying and processing user messages;
• Execution type , such as: collection, organization and statistics of daily APP data.

During the interview, you can also take the initiative to ask the interviewer for more specific job content. For example, when updating the daily articles of the official account , writing original articles is an active job, while collecting and reprinting articles from other authors is a passive job. Compared with original articles, the progress of collecting and reprinting articles will be much smaller.

Of course, for junior operations personnel, it is impossible for all of them to be proactive jobs, but when submitting your resume, you can look at it more carefully and try to choose more proactive jobs, so that you can grow and progress faster in the future.

Choose what you love and are good at

I firmly believe in the saying "interest is the best teacher" . I am also a beneficiary of interest-driven learning. In the second year of junior high school, after an interesting new subject "physics" appeared, I changed from a poor student to a good student who actively learns, and my whole life changed.

The same goes for operations. I find that there is a lot of fun in operations. Through my work, I can let users use my own products and enjoy the happiness after the product value. When planning an event, I think that I can get a large group of people moving through an idea of ​​my own. When writing copy, I think that I can get a group of people to have fun through a few lines of copy. This is a very happy thing.

This passion and interest enables me to overcome more difficulties and challenges and make faster progress and growth. From the perspective of career development, this love has indeed brought me good rewards and gains.

When I posted the preview yesterday, I received this reply, which made me very happy:

"I chose data operations... because... I like it" ——Reader @faraway

The reason is only two words, but they are very powerful. When I was creating the public account "Operation Control", the word "Control" was also to highlight my passion for operations, which is the biggest motivation for continuous efforts.

However, one thing that needs to be reminded is that you should not stagnate just because you have no interest at the moment, and use this as an excuse to enter a state of negative confusion. In my opinion, most interests in the workplace are not formed naturally , but are caused by positive feedback in the process of working hard.

Because most people in this world live their lives carelessly, as long as they work a little harder than those around them, the results will look a little better, and they will receive certain positive feedback . The positive feedback will promote more actions, gradually form a more obvious advantage, bring a greater sense of accomplishment, and even begin to believe that they have talent in this field, and finally develop a strong love for it.

To be honest, my passion for operations is of this kind. After accidentally entering this industry, I perhaps worked a little harder than others, and the gradual positive feedback formed my advantages and interests today.

Therefore, people who are not interested in anything are mostly those who have never put serious effort into anything.

Choose a position with slightly higher requirements

Operations is indeed an Internet profession with a relatively low entry threshold, so a large number of people have poured into it. The result is that ordinary manpower is not very valuable, so entry-level positions in operations are prone to the situation of "low pay and miscellaneous work" .

However, the financial prospects of operations are still good, and the operating income with core competitiveness is still considerable, because operations are a core department directly related to user activity and monetization, and the salaries of those who can do a good job are very good. It is only because there are too many junior talents that the basic salary is not high.

When you first enter operations, choosing a position with slightly higher job requirements can help you avoid direct competition with a large number of junior employees. It can also relatively reduce some complicated basic tasks when you are actually working.

Such job requirements include the following features:

• Ability expectations, such as: proficiency in mobile online marketing skills;
• Background expectations, such as: finance-related majors are preferred;
• Have hobbies and expectations, such as: love football sports;
• There are skill requirements, such as proficiency in using SPSS for data analysis .

For jobs with the above characteristics, it is recommended that you put more energy into preparation, while operations positions that only have some job requirements such as "strong sense of responsibility, self-motivation, active thinking, and team spirit " can be used as secondary options.

There is another trick. If two entry-level positions look similar, give priority to the one with a higher salary . Not only because you can make more money, but it generally means that some "invisible requirements" will be higher , which is better if you can meet them.

If someone is wondering, "I don't have enough experience to enter the industry, so isn't it even more difficult if I choose a job with higher requirements?", you can check out a previous guidance article : What should I do if most Internet jobs require experience? This article gives you a feasible path experience

I have a cousin who entered the real estate agency industry after graduating from college. It sounds like a low-end industry, but in fact, it is because of the low threshold that a large number of people have poured into it. Many young people in big cities are working as agents, which can be found everywhere on the streets. However, her income surpassed mine not long after she graduated.

A very important reason is that she was not an ordinary agent, but went to an agency that specializes in renting offices in China for foreigners. Just because of her good English, she directly left behind millions of agents who rode electric bikes to take clients out in the wind and sun every day.

Pay attention to future trends

Today's technology and society are changing so fast indeed. Weibo has only been around for a few years, but it has already experienced several ups and downs; private cars have only been in use for less than two years, and autonomous driving is about to debut.

We often hear some editors complain that "it's getting harder and harder to run a public account. If I had started a few years earlier, I would be rich now." This is an early bonus gained by spotting the trend. What early dividends can be obtained in the future? I believe that as VR and AR content forms become more diverse, new platforms will emerge, and you can pay attention to them in advance to seize the opportunities.

However, for newcomers, it is impossible to see too far ahead in terms of trends, and even if they see them, they cannot grasp them. For example, now we can tell you with certainty that artificial intelligence, big data, and cloud computing are the major trends of the future, but the same is true for newbies. Therefore, it makes more sense to pay more attention to which skills will become obsolete .

It turns out that a large amount of article editing, manual collection and review work on Sina portal is gradually being replaced by machine algorithms. Even news writing has begun to use artificial intelligence. In the next few years, some information news will also be replaced by machines.

Looking at the blog marketing, email marketing , and forum marketing that were popular six or seven years ago, they gradually declined and died out with the decline of the platforms. As information becomes more open and transparent, micro-business will soon decline.

The core work of current content operations, user operations, and event operations will also be very different. Simple and repetitive jobs will gradually be replaced by machines, such as customer service and post deletion. However, we should focus more on cultivating creative, management and strategic abilities that cannot be replaced by machines.

Therefore, when choosing a specific position, you can think more about whether this type of work can be easily replaced by machines?

Choose a job that is closer to the company's core business

The company will invest more resources in its core business and attract more priority talents. At the same time, it will also face more intense external competition. By operating in its core business, it will inevitably grow faster.

For example, if you join Tencent and participate in the operation of a core business like WeChat , you will gain great growth. However, if you participate in the operation of a non-core business like Tencent Questionnaire, the space for development and performance will be much smaller.

For a content product like Zhihu, is user operation more important or content operation more important? Obviously content operation will be more important. For a social product like Momo, user operation will be more important. For some traditional products based on Internet e-commerce, such as Chu Orange, channel operation management is very important.

Conclusion

When making a choice, consider your own interests and strengths and choose jobs that involve more proactive tasks, are closer to the company's core business, and require higher abilities among equivalent positions.

Finally, I wish you find your ideal job and start a wonderful life on the Internet.

Mobile application product promotion service: APP promotion service Qinggua Media information flow

This article was compiled and published by @飞鱼船长 by (青瓜传媒). Please indicate the author information and source when reprinting!