How to avoid "playing the lute to a cow" in traffic promotion?

Who are you asking for traffic from?

In ancient times, there was a story about Gong Mingyi playing the lute to a cow. The cow could not tell whether the tune was good or not, let alone the meaning of the tune.

Is it that the cow doesn’t understand the song, or is it that Gong Mingyi can’t play it?

Neither. Animals have their own language. Cows can also understand good and bad music. Gong Mingyi is also a musician. The only mistake was that he chose the wrong person.

The reason why many people cannot attract traffic is the same; calling users who don’t understand what you mean fools; asking for traffic from the platform without paying; trampling on the rules without understanding them…

For everything, you need to treat the symptoms and target the problem; today's article will teach you how to gain traffic from several aspects.

1. Ask users for traffic and understand their minds

Even though we rely on various platforms for promotion and traffic, these platforms also rely on various users to survive, so we use the platforms to ask users for traffic.

The key to getting traffic from users is to understand their hearts! Methods like magnifying pain points, stimulating demand, etc. are only part of human nature.

It's like selling a piece of fruit. If you say that the fruit is cheap, has a lot of nutrients, and that eating fruit regularly is good for your health, it's hard for customers to buy into it. Everyone understands these things, so you don't need to repeat them.

But you said that eating this fruit can strengthen your yang and nourish your kidneys. I have been eating it for a month and have personally tested that it is effective. I am not sure whether anyone paid for it in the end, but I am sure that your kidneys are not in good condition.

When asking users for traffic, you need to understand what they are thinking. Is it difficult? Not difficult!

Just like I know that everyone follows my public account just to get some ways to attract traffic and make money; going a step further, they want to get the whole process of attracting traffic for free, which they have never seen from others but is very useful to them.

Is that right?

Although I have not studied psychology, it is nothing more than observing, guessing, and summarizing, and finally coming to a conclusion that is very close to the truth.

Therefore, if you want to know what users are thinking, you should observe your peers more often, observe what they are doing, observe users’ comments, and finally summarize based on your experience. The result will be almost correct.

The last thing is to use corresponding things to target corresponding users. It is just corresponding, not omnipotent. Just like there are some things that you may look down on, but that is only because you are not its target user.

2. Obtain traffic from rules and master rules and resources

How to request traffic from rules?

Although I have mentioned the rules of each platform and created good content in my previous articles on traffic generation, this is only one aspect.

I can tell you very clearly that it is very simple to ask for traffic from the rules. It is just brushing. To put it more directly, it is to optimize the ranking and obtain a certain amount of exposure and other indexes.

how so?

Each platform has its own content distribution logic, which is basically the same. The more popular the content, the more recommendations it will receive. This is the rule. So to get traffic from the rules, you need to be familiar with the rules and then exploit loopholes in the rules.

If you need likes, just give likes; if you need comments, just give comments…

Is there a detection mechanism?

Then just find real water army. As long as there are rules, there will be loopholes. People make the rules and machines check them, so it is impossible to be perfect!

It's very direct, but you must remember this when doing promotion and traffic generation . Many big Vs on platforms such as Weibo and Zhihu have risen to prominence through brushing. Very few people have transformed into big Vs through content creation from the beginning.

Many people on the market who teach methods of promotion and traffic generation, as well as some agency operation service providers, may say things that sound nice, such as optimizing rankings and increasing exposure as I mentioned before. In fact, most of them are just looking for internet trolls to increase traffic, and then obtain rankings and exposure through the rules.

Therefore, if you want to have rules and traffic, you must first master the rules and second, master the resources.

3. To get traffic from the platform, you need experience and learn to control the input-output ratio

Asking for traffic from the platform is the simplest and most brutal method, and it also takes effect quickly.

How to ask for traffic from the platform? To put it bluntly, spending money will make you stronger!

Each platform has a recharge entrance. Douyin has Dou+, Kuaishou has Kuaishou Fentiao, Zhihu has Zhi+, Baidu has SEM...

There are two problems. One is experience, and the other is cost. You need to spend money on testing, and you need to learn to control the input-output ratio.

I will not comment too much on asking for traffic from the platform. First, there are many variables, and second, everyone looks at cost from a different perspective.

People who have money naturally think that time is important, and they won’t spend extra time on things that can be solved with money; people who don’t have money naturally think that money is important, and they just want to turn time into money.

4. Asking for traffic from peers is profitable

Getting traffic from peers accurately and quickly is a mutual benefit for both parties.

Two common situations

1. There is traffic but it cannot be converted into cash

That traffic is just a string of numbers lying there, it is useless, and he happens to be in the same industry as you, or has a strong correlation with you, then if you know how to monetize, you can buy it from him.

2. Traffic can also be monetized

At this time, it is unlikely that others will sell directly to you. After all, this traffic can be continuously converted into money for them. A more effective method at this time should be mutual benefit.

No one will complain about having too much traffic, and even less about having too much money. He has traffic, and you have traffic too. The traffic attributes are the same or similar, so just recommend each other. How much you can earn in the end depends on your personal ability.

Of course, it is possible that some people are unwilling to do so, so there is no need to force it. Of course, if you are optimistic about his traffic, it depends on whether you have the ability to get it from him.

The four aspects shared above are independent of each other but can be connected. Use corresponding things to target corresponding users, and then optimize rankings, spend money on promotion, or find peers, so the effect will be better!

at last:

There is no universal formula for traffic generation. If we really have to say it, it’s the word “benefit”.

You can’t attract traffic simply because the “benefits” you offer are not right. You are talking to a cow!

Author: Tianwen

Source: Tianwen