A new way to play Douyin information flow ads, one-click direct access to the landing page!

From immersive viewing scenarios to capture users' efficient attention, to refined operations of corporate accounts to establish a long-term brand communication platform, Douyin Short Video has always been committed to shortening the distance between brands and users and helping brands continuously improve their communication efficiency.

Recently, Douyin advertising has come up with a new trick. On the basis of information flow advertising reach, it has added a one-click direct access function for the front display of the landing page . Let’s take a look~

1. Advantages of direct advertising on landing pages and their suitable promotion goals

Advantages:

The landing page is actively displayed in front, effectively improving the interaction rate of information flow ads;

Achieve high-value user remarketing ;

Brand information is conveyed progressively;

Increase the time users spend on brand ads.

Adapt promotion goals

Suitable for promoting brand activities , brand products, and collecting sales leads.

step1. Play information flow ads;

step2. After the ad is played once, the landing page directly pops up;

step3. The user clicks on the landing page to go directly to the card and enter the full-screen landing page style.

3. Direct access to the landing page to display interactive rules

After the video is played once, if the landing page is loaded successfully, the landing page will slide in from the left side of the screen, and the video title , description, ad label, etc. will slide out at the same time;

After clicking Close, the landing page will slide out to the left, and the original content will slide in (video title, description, ad label);

After clicking on the landing page direct access style to enter the ad landing page, if the user returns to Douyin from the landing page, the landing page direct access style will still be displayed;

Clicks on landing page cards only support landing page delivery types (currently not supporting app downloads or calling up other APP pages). If advertisers have demands, they can add buttons such as app downloads and e -commerce redirects to the landing page to guide users to engage in secondary interactions.

Material Specifications

The landing page direct access style size is 540px * 276px;

The landing page direct access style displays the content of the upper half of the full-screen landing page, which is 382px from the top of the full-screen landing page and is scaled proportionally.

The upper right corner area of ​​the half-screen card, 62px from the top and 64px from the right, is the close button area. In the full-screen landing page design, important information must not be placed in the upper right corner to avoid being blocked by the close button.

Applicable scenarios

Applicable products: Douyin information flow CPT/GD/DTV are all supported