How can content operations advance from zero foundation to the workplace?
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First, let’s interpret the first part: The past and present of content marketing ; Key points of analysis: In today’s society, content marketing has “high standards”, “high requirements”, and “pursuit of results”. Many marketing departments require operations officers to focus on content orientation rather than quality. Newbies will definitely say “pretentious quotes” and lack the necessary ability support. Today's Internet is linked to marketing purposes: ~ Ultraman 50th Anniversary: Selling toys and crowdfunding childhood dreams; ~BMW X1: Linked with Cui Jian, targeting targeted users; ~New business opportunities: often linked to certain financial products; ~Translation software: hooking platforms, tools , and popular communities ; ~Visual materials: guide platforms or purchase copyright services; There is no need for anyone to reject trends because you can choose to buy or not. Content marketing demonstrates the relevance and diversity of the Internet. Then let’s talk about the second part: Mythical positions: Compared with other positions, the effect of content operation is required because managers do not understand The demand is greater than the capacity, but there is no good remedy Normal content operation probably consists of the following two parts: Job content and skills that need to be understood and known This is also a problem of the industry, so you can’t blame others. So, if you can’t change it for the time being, you should try to improve yourself: Here comes the practical stuff : How to do content operation from scratch First, the first part: How to edit content The second part: How to guide content operation What is the phased operation process like (as shown below): Next, the third interval: 8 important factors to build product operations : If you do these 8 key parts well, product operation is basically successful; Important conditions to be determined during the preparation phase Some communities or product platforms lag behind in operation, largely because the rules are too arbitrary For some successful content platforms, it is not a cowardly thing to guide the connection to other peer websites. Reasonable listening needs are also necessary Branding must have core users, regular hot events, some interactive competitions or discussions, and finally bring value conversion Understand and anticipate possible problems based on data, and avoid or resolve them The user's differentiation range can better divide different structures, refine push, and achieve precise effects Multi-platform linkage to jointly enhance value; After completing these key points, we finally combine Operational tools to strengthen the effect: Use these tools, combined with the necessary operational points Even a novice can easily get started Mobile application product promotion services: ASO optimization services Cucumber Advertising Alliance The author of this article @Forest Dimension is compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting! |
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