Yueyang SEO Training: Is it necessary for enterprises to continue to do online promotion?

Nowadays, online marketing PPC bidding ads, SEO, and online promotion ads are everywhere. The benefits brought by SEO are felt to be limited, and in comparison, the advantages of bidding are significant. So, is it necessary for companies to continue to do online promotion? In the past, bidding ads would generally display three items at the top. At that time, the optimization part was not at the bottom, so users could easily click on the optimization ranking part, and website optimization was easy to do because some companies had not yet started online marketing. But now, the number of items displayed in the bidding position has increased. In other words, even if there is a ranking for SEO ranking, the number of clicks is not as good as before, and there will not be too many natural conversions.

Optimized sites are subject to Baidu algorithm

If a purely optimized site is compared with a site that does both bidding and optimization, it will be at a significant disadvantage. Websites that do bidding will have more and more stable traffic, which is conducive to improving rankings according to the current algorithm. Therefore, a purely optimized site will lose at the starting line.

Large enterprise SEO is a station group strategy

Many corporate network teams are strong and well-staffed, with dedicated personnel dedicated to optimizing sites, sometimes even several sites a week. In this way, over a long period of time, you can always ensure that many optimized sites rank on the homepage. At this time, you will obviously not have an advantage when competing with them. Related reading: The breadth of website external links is an important goal of corporate website promotion

Bidding, SEO, and online promotion are collectively known as the three axes of online marketing. Integrated marketing is the path that companies must take, and SEO still has a place in it. As long as there are professional SEO technicians, SEO still needs to be continued in the field of online marketing. Abandoning SEO is also abandoning an opportunity! Whether it is necessary to continue doing SEO depends on whether the company has people who truly master SEO skills!