30 classic sentence patterns for copywriting

Different classic copywriting has the same sentence structure.

For example, the recent JD.com advertising copy "No Need to Be Successful" uses the sentence pattern of "No Need to..., No Need to..."

You don’t have to drink this glass of wine, you don’t have to give up playing music, you don’t have to change yourself, you don’t have to carry so much, you don’t have to succeed.

Nike’s classic copy “No need to wait another four years” also uses this sentence structure.

You don't have to do it for honor, for fame, for showing off to boys, for attention, for perfection, for imitating someone, or for following the old routines...

When Kobe Bryant made his comeback in 2013, Nike 's classic copy "Comeback" also used this sentence structure.

He doesn't have to fight for another championship ring, he doesn't have to fight for everything after breaking the 30,000-point record, he doesn't have to score more than 40 points in 9 consecutive games...

What is the use of sentence structure in copywriting? It can indeed help you find ideas for your copywriting, but it's a bit of a cheat. However, its biggest effect is to make your copy highly interactive and social.

It took me two weeks to collect and summarize 30 commonly used sentence patterns. When you go to write the copy, you will know that this is really good stuff.

1. There are only two kinds of people in the world, one is..., the other is...

There are only two kinds of people in the world, those who do, and those who watch.

There are only two kinds of people in the world, those who like Hayao Miyazaki and those who don't know Hayao Miyazaki.

There are only two kinds of people in the world, one is the one who likes Peking Opera, and the other is the one who doesn’t even know that he likes Peking Opera.

2. Again..., also...

No matter how small an individual is, he or she can have his or her own brand.

No matter how precious a tree is, it is not as good as the one in your memory.

3. Today..., tomorrow...

If you don’t go clubbing today, you’ll become a loser tomorrow.

If you ignore me today, I will make you out of my reach tomorrow.

4. Children..., adults...

Only children can tell right from wrong, adults only look at the pros and cons.

Only children are afraid of separation, while adults are planning for reunion.

5. Three points..., seven points...

Three parts are determined by fate, and seven parts depend on hard work.

Three parts are determined by fate, and seven parts depend on filters.

30% is determined by fate, and 70% depends on shopping.

6. Either...or...

Either stand out or be eliminated.

Either give me love or give me money.

7. There is no..., only...

There are no CEOs, only neighbors.

There are no good-looking clothes, only good-looking figures.

8. You are responsible for..., I am responsible for...

You are responsible for earning money to support the family, and I am responsible for being beautiful.

You smile and I take the photos.

9. ...is...

The ideal is to leave home.

Buying insurance means buying peace.

10. ...is the best...

Going to bed early is the best mask.

Great success is the best revenge.

11. Rather than..., it is better to...

Instead of looking elsewhere, let's stand side by side here.

Instead of staying where you are and recalling the earth-shattering events, it is better to set out and experience them again.

12. As much as ……is…, as much as …is…

The bigger your heart is, the bigger the stage is.

The more facial masks you apply, the more you love life.

13. Without..., there will be no...

No buying and selling, no killing.

Without the Communist Party, there would be no New China.

14. There is no such thing as..., it's just...

It's not something that is born this way, it's just that we persist in doing it every day.

There is no such thing as natural beauty, we just apply facial mask every day.

15. Because..., so...

Because of focus, we are professional.

Because you are you, I believe it.

16. As long as..., where...

As long as there is sand in your heart, everywhere is Maldives.

As long as there is the sea in your heart, you can surf anywhere.

17. As long as..., the whole world...

As long as you know where to go, the whole world will make way for you.

As long as you work hard, the whole world will help you.

18. ...same/equal...

Sometimes loneliness hurts as much as arthritis.

Who you travel with is just as important as where you go.

19. Fortunately, ...

I broke up in Tokyo, luckily the wine was strong.

The degeneration of males is the tragedy of this era, but fortunately there is Cadillac.

20. Not all..., all...

Not all milk is called Truensu.

Not all smiles express joy.

Not all ambitions will outgrow wealth.

21. ...is not/equal to ...

If you are not seen, you do not exist.

Just because no one goes out on the streets doesn’t mean no one goes shopping.

22. If there is no ……, ……

What would the world be like without Lenovo?

If a person has no dreams, what is the difference between him and a salted fish?

23. Let there be no...

Let there be no difficult business in the world.

Let there be no fat people in the world.

24. A little more..., a little less...

More lubrication, less friction.

More sincerity, less routine.

25. It’s not…, but…

Your problem is not being poor, but being lazy.

What wakes me up every day is not the alarm clock, but my dreams.

26. The real...

A true warrior dares to face the bleak life.

True light takes a little time.

27. Except for..., there is no...

Don't waste any water except sweat.

No one can be strong for you except yourself.

28. I also..., but...

I have a girlfriend too, but you can't see it.

I want to love him too, but my mind is fighting against me.

29. You can’t have both

You can't have your cake and eat it too.

You can't have both acne and a boyfriend.

30. ...is..., ...is...

When the door is open it is Beijing; when the door is closed it is Northern Europe.

Mulan during the day and Lin Daiyu at night.

Above are 30 common sentence patterns that can help you write good copy. When a novice writes copy, he can directly practice by using sentence patterns, which is very effective.