Short video operation matrix gameplay!

Account matrix has always been the most common operation method in Douyin, especially for some accounts that need offline promotion. Matrix accounts can not only quickly obtain traffic, but the massive screen-sweeping effect can also deepen the impression of fans.

Since it is an effective operation method, the anchors must have tried it time and time again. With the proliferation of various accounts on Douyin, the gameplay of the matrix has become more diverse from the original account creation or grass-planting.

The author recently discovered that many "outdated" anchors have become popular again with the help of the matrix gameplay, and the effect of fan growth is quite good.

Lu Xianren became popular again with the help of Matrix, and the BGM was used 212,000 times

I wonder if you still remember the fashion anchor who could look fashionable even with a garbage bag on her body and could become a fashion hit even with yellow tape wrapped around her body. He is the first person to rise from a rural model to an international celebrity, and he is the rural model “Lu Xianren” who was all the rage on the Internet two years ago.

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Lu Xianren's popularity began in 2013, when he uploaded a video on TikTok of himself wrapped in a blanket with big red flowers. In the video, he leaned back slightly and walked back and forth with a step that showed he didn't care about his relatives.

Generally speaking, netizens are already accustomed to this kind of funny videos, but the video became popular on Tik Tok within two hours of being released, receiving more than two million likes, and the video also received a lot of attention on other websites.

Later, with the help of the media, Lu Xianren became an overnight sensation. The titles of wild supermodel and rural supermodel were given to him. More job invitations came in, and various fashion shows, well-known clothing brands, and international fashion weeks also invited Lu Xianren to be the guest of honor.

Perhaps because he had too little time left for short videos after becoming famous, Lu Xianren began to reduce his video production, from an average of one video every two days when he created his account to now three videos a week, or even two videos a week.

This update speed, coupled with the changes in the short video content ecosystem, has made Lu Xianren's influence no longer what it used to be. At the beginning of this year, Lu Xianren’s Douyin fans began to show negative growth, sometimes he unfollowed a few hundred people, and sometimes he unfollowed a few thousand.

However, after 2 years, Lu Xianren once again dominated the Douyin screen. This time it was not a coincidence, but had a lot to do with the matrix operation.

Recently, many netizens have seen a video with a girl singing "The Price of Love" as the background music. The content is a mix of Lu Xianren's past videos. Not only are the release times of these videos similar, but the copywriting is also the same: "In three years, a rural guy has walked from a country road to an international catwalk with his passion and ideals. He is inspired to never forget those who have given."

Despite its crude production, the song's enchanting pace, brainwashing melody, and massive distribution led to the BGM alone being used 212,000 times. Some accounts with less than 1,000 followers even received 150,000 likes.

The most direct impact is on Lu Xianren. Not only did he gain 458,000 followers in the past seven days, but the number of views for a single video also exceeded 30 million for the first time this year, and he also made it to Douyin's fan-growing list.

Three years after becoming famous, Lu Xianren was able to gain attention again using the matrix method. This wave of operations really deserves a reward.

Female anchor plays the matrix and netizens chase after her fans

Statistics show that it takes about 3 to 6 months for a host to become popular, but it only takes two months for the host to decline. Therefore, the matrix gameplay, which can quickly create an account and quickly convert it, is favored by more and more anchors.

This is particularly evident among some anchors whose backgrounds are car models. They use their big accounts to lead small accounts, and achieve fan communication through guest appearances, interactions in comment areas, etc., maximizing the matrix effect and quickly increasing their fans in a short period of time.

Taking "Qianqian Princess" as an example, this anchor's earliest focus was street photography. At that time, a large number of Chengdu street photography accounts posted videos of Qianqian Princess shopping at the same time and place. Because of her good looks and figure, she quickly aroused the curiosity of netizens, who then began looking for this beauty.

When the attention reached a certain level, Qianqian Princess directly opened an account on Douyin, and these street photography accounts began to attract traffic to Qianqian Princess, helping Qianqian Princess reach 1.18 million followers within 3 months.

In fact, when talking about people who play the Matrix, we have to mention a host who is definitely better than any other. She is "Nie Xiaoyu".

With her curvy figure and pretty face, Nie Xiaoyu is also a popular fashion anchor in 2019. However, no matter how charming she was at that time, she was just an anchor with millions of fans. Therefore, Nie Xiaoyu began to change his thinking and started matrix promotion with other anchors, successfully taking advantage of the traffic.

The first one to appear with Nie Xiaoyu was "Monkey Brother Talks about Cars". A host who talks about cars is already very popular, and with the addition of luxury cars and beautiful women, there is naturally no shortage of topics. At that time, there was even a fan who asked directly in the comment section: "Brother Monkey, will you marry Piyou or Nie Xiaoyu?"

Later, Nie Xiaoyu also appeared in a video of Yu Qian from Deyun Club. Just one video about "riding a horse" received 1.7 million likes. Afterwards, Nie Xiaoyu went fishing with Deng Gang, who was very popular at the time, and played basketball with Marbury, who had just joined Douyin.

With the support of these anchors or celebrities, Nie Xiaoyu successfully crossed the threshold of tens of millions of fans. Now in her works, it has become a common practice to form CP with other anchors.

A diverse matrix of operating methods to meet your needs

According to the author's observation, there are currently four common matrix gameplay modes on Douyin.

1. The person becomes famous before the account becomes popular. This is the main gameplay discussed in today's article. First, use a large number of small accounts to arouse the curiosity of netizens, and then announce the anchors who need to be promoted through comments or copywriting to achieve a multi-directional drainage effect.

2. Independent Douyin accounts can guest star with each other. This kind of gameplay is very common among the two accounts "Blowing Tire Strawberry Porridge" and "Pot Cover". As a pair of best friends, the two accounts often appear in each other's videos, using their quirky, sweet and cute personalities to attract different fans.

3. Create a series of accounts with a consistent style. This is particularly evident in the account of the music MCN agency Ferryman Music. For many popular songs, the company's anchors perform in the same tone, such as "Xiao Panpan" and "Coco Couple" who previously switched to singing Huangmei Opera.

4. The family forms its own matrix or shapes the family’s personality. The representative of this kind of gameplay is Crazy Brother Yang. Relying on the family matrix, the brothers' funny plots have attracted many fans, but also led their live streaming sales to go on the "wrong path".

Of course, in addition to these methods, there are many other ways to build accounts using matrices. We also discovered a more interesting phenomenon. In the past, in order to develop more monetization channels, anchors would usually develop a popular account into multiple matrix accounts with different positioning when they became popular. Now, various matrix accounts are feeding back to the anchors, helping them to gain attention again.