Top 10 Tips to Improve WeChat Official Account Activity

Today, Feng Chao, editor of Jimifeng Technology, would like to share with you the top ten tips for increasing the activity of WeChat public accounts.

No.1Plan your strategy from behind and win the battle from thousands of miles away. How can you make a public account lasting and profound without a plan? During the preparation process, in addition to determining the basic theme and direction. A scheduled content promotion plan is also very important. The worst plan is better than no plan!

No.2 A public account with sufficient richness, in addition to focusing on its own topic, needs to add content that subscribers may be interested in. At the same time, it is necessary to emphasize that we should try to use different forms of presentation, and expand the content from points to lines and from lines to surfaces, which will naturally make readers feel the richness and three-dimensionality of the content.

No.3 Capture news on hot events and integrate them with the themes of public accounts. The principle behind this one is easy to understand and the effect is obvious. The question is how to grasp each wave of Internet information so that the peak of each wave of information can be presented to the subscribers. The cycle will continue for a long time and will guide subscribers to develop the habit of opening.
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No.4 The shortcut to creativity is imitation, but crude and simple imitation leads to abuse by peers and disgusts users. Therefore, we try to take a different approach here, a simple cross-border approach.

No.5 I believe that no one will be disgusted by a public account with interesting content. While the editor is looking for interesting content materials, he should gradually expand the reading search volume and pay attention to small original personal sites. Novel and interesting website content will always appear inadvertently.

No.6 Play some interesting games.

No.7 After WeChat 5.0, the activity of "liking" has been restricted and banned. Personally, I agree with this official move. All kinds of irrelevant content appear in front of you like a waterfall "asking for likes", which does indeed arouse people's disgust. In contrast, doing a good job of user interaction within one's own official account can increase activity and user stickiness to a certain extent, and users will naturally spread content related to their own interests. For voting activities, you can choose controversial and eye-catching methods. Forum discussions and other activities can also be considered if the manpower and energy are sufficient.

No.8 Increase the interaction between official accounts and users. As an output terminal for pushing information to users, have you ever thought that in many cases, it is just like the feeling in our classroom, facing a variety of students, and the teacher is tirelessly imparting knowledge. The process of truly establishing a connection between teachers and students and increasing the depth of feelings is the process of one-on-one communication.

Regarding the issue of No.9 public account revenue, combined with the current level and direction of WeChat control, it is recommended to do more work on the brand promotion of the public account and the optimization of WeChat stores on the WeChat site, and move the content with heavy advertising colors to the third-party pages. It is not recommended that the jump page be too abrupt, and the users should be guided smoothly to continue browsing. At the very least, hard ads that will cause loss of followers should be placed on a buffer page or recommendation interface to avoid drinking poison to quench thirst.

No.10 Open the WeChat subscription in your hand. As a subscriber, we will subscribe to the accounts that interest us. I am becoming increasingly lazy and neglectful of paying attention to other public accounts that I don’t often read or am not used to. In this case, when the number of subscriptions grows to the expected number, it is very important to grasp the details and maintain the user activity and loyalty of a public account.

The editor believes that the continued low open rate is very telling. Increasing interaction with users so that users can personally feel the active status of the official account is also a method worth trying.