Bidding personnel visit homes to analyze competitors? How to write a competitor analysis?

For bidders, in addition to daily data analysis, competitor analysis is also very important. So how should competitors be analyzed? Bidding personnel visit homes to analyze competitors? How to write a competitor analysis? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

Bidding personnel visit homes to analyze competitors? How to write a competitor analysis?

1. Whether the number of competitors increases

Are there any new competitors or do competitors have multiple accounts?

2. Competitor rankings

Are there any optimization adjustments for various keyword rankings and creative writing?

3. Competitor Landing Page Analysis

Are the competitors launching new products? Are they offering promotional activities? Are the product selling points updated?

4. Competitors’ rhetoric analysis

Are there any targeted words for our products?