For a short video to have the potential to become popular, in addition to having good content, an attractive Tik Tok title copy is also a must.

Because a good title copy can make the video content richer and fuller, stimulate users' sense of identification, attract the audience's interest in exploring the video to the end, and also arouse the popularity of the comment area and drive the video interaction rate.

As shown in the picture below: What kind of conflict will there be when my boyfriend is also my teacher and he also marks my test papers?

Such a video has 1.036 million likes and 28,000 comments.

Today I will share with you 6 methods on how to write Tik Tok title copy, I hope it will be helpful to you.

1. Questionable title copy

Question-type titles are usually a summary of the content, used to arouse users' curiosity and generate interest in watching the video to the end.

Because the answer to the title is in the video .

Let’s look at the title of the following short video: It turns out that not all sincerity will be taken seriously. Have you ever had such an experience, young donors?

By asking questions, we allow users to "interact" with us the first time they see the video . What kind of sincerity is betrayed in the story? Have you ever had your heart betrayed? What kind of story is that?

So, after watching this short video, we realized that it was a monologue by the little monk about sincerity: I thought that if I was sincere to others, others would be sincere to me, but that was just what I thought.

It makes people feel emotional and they can't help but open the comments to express their own feelings.

As shown in the picture above, this video received 1.455 million likes and 41,000 comments. It was highly discussed and spread widely.

In addition, questions such as "How many life tips do you know?" are also ways of presenting questions.

In order to increase the interaction rate, some fashion bloggers also use questions such as "What major did you study in college?" and "Whose concert do you most want to attend in your lifetime?" as titles.

2. Hot word title copywriting

The hot word method is actually to take advantage of hot topics , such as recent hot topics in life, hot words with traffic, etc. As long as they are topics that are widely discussed and have high attention, they can be used to effectively increase the exposure of short videos and help videos become popular.

For example, the recent fantasy drama "Liuli" is very popular, and related videos, keywords, etc. can all be used as elements for us to take advantage of the hot spots.

See the title of the video below:

Clips of relevant characters in the drama "Liu Li" simply summarize the video content in the title copy, and are paired with keyword topics #Si Feng Xuan Ji, #TV Series Liu Li, #Cheng Yi, #Yuan Bing Yan, etc., which are all related hot words.

The video received 99,000 likes and more than 5,000 comments.

It should be noted that hot topics are updated quickly, so we must update them in a timely manner.

Paying attention to hot searches in a timely manner, paying attention to life news , and quoting hot words and hot topics in related video works can increase the popularity of the video.

3. Colloquial title copy

These include proverbs, catchphrases, and colloquialisms. These sentences are often rough in words but meaningful in substance, particularly down-to-earth , widely circulated, and have a wide range of influence.

Therefore, using this type of copy as a short video title can have a fascinating effect.

Let’s look at the following video copy:

"There must be something hateful about a pitiful person, and there must be something miserable about a hateful person."

"Live, learn, and die a fool"

"Broken jade does not spare people, and I have never spared time either."

"Think twice before you act, and then, think again"

This short video, which focuses on proverbs, has received 520,000 likes and more than 8,000 comments.

We don’t need to create short video titles with colloquialisms specifically, as they can be collected from many material websites.

4. Movie dialogue title copywriting

Many classic movies have left behind classic lines, because these lines can resonate with people and make them feel moved, relieved, sad, etc.

Therefore, some short videos can be paired with lines from classic movies to attract the audience's attention.

Let’s look at the title of this video, which uses a classic line from Stephen Chow’s movie and has received 142,000 likes.

"One arrow pierces the clouds, and thousands of troops rush to meet you."

"A song that breaks my heart. Where can I find a soulmate in this world?"

"You don't even have the energy to beat someone up, and you still call him a gangster?"

There are also many classic movie lines that are linked to emotions and carry sadness and regret, which are very touching. Using such golden sentences as titles can attract a wave of likes without even reading the content.

5. Question-type title

Interrogative titles ask about part of the video content, which can also stimulate user interest . At the same time, they can also encourage users to participate in comments emotionally, increase the completion rate and comment rate, and help the video become popular.

Let’s look at the following short video title copy:

"When you see this high-grade green tea, what will you do?"

Here it points out that you have encountered a high-level green tea. What would you do if you met such a person?

When asked this question, users will want to know how the protagonist of the story will treat high-level green tea, and will get the answer after watching the video.

After watching the video, we found out that the green tea girl in the story used her roommate’s photo to fall in love online, posted it on WeChat Moments, and acted arrogantly, but ended up being slapped in the face.

Such an ending is both satisfying and effective, and will make many viewers agree with the video after watching it, and then post comments or make suggestions in the comment section, etc., thereby increasing the interaction rate in the comment section and helping the video become popular.

This video received 306,000 likes and more than 6,000 comments.

As shown in the video, this type of short video has a plot and design, and there is a script behind this type of plot short video.

If you don’t know how to create a short video script, there is a simple but effective method: imitation .

Refer to excellent short video script templates, fill in the content according to your own story theme, or modify the details in the script template, incorporate your own creativity , and create a short video script with highlights.

6. Use contrast to write titles

The contrast between the title and the content can bring about an effect that the original video content cannot achieve, and it is a good way to improve the quality of the work.

Comparison is to use human cognitive psychology to compare things and phenomena. The purpose is to highlight the essential characteristics of things and create conflicting highlights. The greater the contrast, the more attractive it is.

Time comparison

"It took only 27 years from discovery to extinction. What did this sea monster go through?"

Contrast of circumstances

"The people behind Pinduoduo's free money-grabbing scams: Some people snatched up a house in one night, while others were sentenced to life imprisonment but later commuted to five years"

Comparison of positions

"Listing Scorpio's best friends and natural enemies, the last one is so surprising!"

Author: Doushang Media

Source: Doushang Media (ganweishang)