User operation conversion funnel model!

There are 8 links in the commercial conversion path of a product, and each link is closely linked. Users can be guided to complete the current link and enter the next link by exerting human influence or other means. The ultimate goal is to reach the last link, that is, to achieve cooperation.

User conversion path:

Potential users - awareness: Influence potential target groups in the market through dissemination of content such as soft articles and advertisements to enhance awareness and reputation.

Potential users - visitors: Optimize the website, public account , and human interaction methods presented to visitors to retain visitors

Registered users - Demand: Explore demand through human interaction or help users create demand

Building a mall - optimizing the system: Friendly processes and experience make merchants willing to spend time building their own malls

Have products - meet needs: optimize the system's own functions, security, stability,

Have fans - Marketing methods: Assist merchants to enter the transaction stage through marketing tools , useful articles, etc.

There are transactions - business model: by optimizing the business model of merchants to achieve the effect of increasing transaction volume

Achieve cooperation - solve pain points, meet needs, and provide value

User type analysis:

1. Registration category: (optimize your own website)

1. Just browsed the website and other related information, and then left

2. I consulted the online customer service but did not register.

2. Construction: (Optimize your own system)

1. Registered for the free version, but did not connect to the official account

2. Connected to the official account, but no mall was built

3. Fans: (provide operational guidance)

1. The mall was built, but there are no fans

2: There are fans, but no transactions are generated

4. Transaction type: (optimizing operation mode)

1: A small transaction was generated

2: A large transaction was generated

Key user statistics:

1. Clearly understand the actual operating health status of the platform

2. Optimize each conversion link in a targeted manner

3. Data-driven product optimization and decision-making

Source: Operational Thinking