2019, top ten marketing keywords!

In a blink of an eye, 2019 is coming to an end

As the saying goes

Standing on the wind, even pigs can fly

Ma Keting is here to give you an inventory.

This year's top ten marketing keywords

See what vents there are

1. Live streaming

This year is the year when Li Jiaqi became popular. The phrase "Oh My God" made girls open their wallets willingly. With the rise of Li Jiaqi and Wei Ya, celebrities like Li Xiang have also started live streaming, and live streaming with goods has gradually entered people's vision and become a new lifestyle.

The anchor communicates and interacts with the audience through live broadcast, and transmits information such as product performance and usage feedback to consumers, allowing the audience to integrate into the shopping scene and stimulate the audience's desire to consume. Li Jiaqi sold 15,000 lipsticks in 5 minutes, and Wei Ya's sales in 2 hours of live broadcast exceeded 267 million...

The huge traffic and high sales conversion rate brought by live broadcasts by internet celebrities have won the recognition of brand owners.

2. Private Domain Traffic

In the first half of this year, there were widespread rumors that Kol was dead and Koc was on the rise. In fact, whether it is KOL or KOC, they are all using private domain traffic. Compared with public domain traffic, private domain traffic can reach consumers more accurately, help brands quickly establish brand awareness, penetrate into consumer groups, narrow the distance with consumers, and gain consumer trust.

By planting seeds on private social media such as WeChat Moments, and then tapping into consumers' private traffic and feeding back to the brand, a reusable traffic pool will be formed in the long run. How can this not be valued by brands?

3. Cross-border national trend

The brand crosses over to the national trend, and while its style is eye-catching, it also pursues cultural expression, breaking the stereotyped image of the brand and giving new life to domestic products.

Not only do brands want to attract attention, but national treasures that inherit traditional culture also hope to be understood and loved by more consumers. This year, Tmall and National Treasures formed the National Treasure Alliance, turning the national treasures that only exist in museums into items that consumers can use in life, such as Qin Shihuang figures, Sichuan opera masks, Sky Eye cat nests, Long March rocket lighters and other cross-border products.

Through cross-border products, the national treasure IP has been deepened, allowing some high-end technologies and cultures that we don’t understand to enter our daily lives. While increasing Taobao’s cultural heritage, it has attracted more traffic and deepened Taobao’s brand impression.

4. Blind Box Marketing

Blind box marketing has emerged as a new force this year and has become the darling of brand marketing. Merchants have realized that trendy toys are gradually becoming a popular social currency and that young consumers are chasing after trendy toys. They have adopted blind box gameplay to meet consumers' expectations, stimulate consumers' desire to buy, and use consumers' desire to show off to help brands spread secondary information.

How to play the blind box of Wangzai 56 ethnic cans

Luckin Coffee's Haoran Brother Blind Box

Tencent launches the "Mouse Q" trendy toy series

5. E-sports Marketing

In 2003, e-sports officially became a sport in China. Since the IG team led by Wang Sicong won the League of Legends S8 championship last year, the e-sports industry has begun to attract more and more public attention. The massive increase in traffic is attracting brands. Brands use e-sports marketing to communicate and interact with young people, convert e-sports fan groups, and deepen the brand's influence in the hearts of young people with youthful brand symbols.

Luxury brand LV and Riot Games have teamed up to design new skins for "League of Legends" and created a summoner trophy storage box, breaking down the dimensional wall between the fashion industry and the e-sports industry, getting closer to young people's lives through cross-border cooperation, and achieving brand penetration.

6. Retro sand sculpture

Retro has become popular again in the advertising circle. More and more brands are joining this retro trend, refreshing the public's perception of the brand, making the public laugh with retro and funny commercials, and gaining more recognition.

NetEase Youdao Dictionary Pen imitates Shenbao advertisement

Tencent 21st Anniversary Advertising Film

Official certification: Tencent is a toy factory

7. Brand Story

In this content-first era, a good story can resonate with the public’s emotions, allowing them to deeply feel the brand’s values ​​and attitudes, and increase their favorability toward the brand. Therefore, brands need to constantly create new stories to maintain their vitality.

What's Peppa Pig?

Successfully went viral on major social media platforms

Durex 90th Anniversary "One Step Forward"

Use love to spread the charm of the brand

Alipay 15th Anniversary Brand Promotional Video

Uncovering the power of trust

8. Fission Marketing

Do you remember the national flag avatar H5 that gained 300 million views during the National Day holiday with a promotion fee of 200 yuan?

Or is it Pinduoduo, which has swept WeChat this year with its red envelopes, discounts and other price-cutting activities?

In fact, the essence of fission marketing is to spread and then attract new users, so as to obtain maximum traffic through viral fission. The routine is very simple and extremely effective. It has a precise insight into the psychology of consumers and uses extremely tempting rewards (red envelopes, gifts, coupons, etc.) to stimulate consumers to spread the word spontaneously, thus achieving precise traffic diversion. I have to sigh that there is no business without fraud.

9. CP Marketing

Whenever there is a hit drama, there are fans who are obsessed with the couple, and brands take advantage of the opportunity to form couples to attract strong attention from fans.

The CEO of Mercedes-Benz retired, and BMW took the opportunity to release an advertisement to criticize him. However, Mercedes-Benz did not get angry. Instead, they joined hands to show their affection, shocking the onlookers.

The feud between Burger King and McDonald's has been going on for a long time. Burger King even made dangerous remarks on Weibo, saying that if you love them, you will make them angry, and successfully promoted the Hamburger King-McDonald's CP to the public.

Their love-hate relationship leverages each other's strengths to make the brand vivid and lively, increase the brand's personalized charm, and achieve good results.

10. Brainwashing Advertising

Many people obviously sneer at the brainwashing advertisements that are like parrots, but why do they still appear in large numbers? Because it is undeniable that it is indeed effective, and the high frequency of exposure makes it successfully remembered by everyone. And according to the "Sleeper Effect", as time goes by, people's attitudes towards things will gradually weaken, and eventually content memory will replace emotional memory. This means that even if people extremely hate brainwash advertising now, it will not affect the brand's popularity and sales, so brainwash advertising is still one of the effective marketing methods recognized by brands.

Platinum Travel Photography & Boss Direct Hiring

Bitauto

Borgward

The above are the top ten marketing keywords this year, but no matter what marketing method is used, it is not the most important. If you want to retain consumers, it still depends on whether the product meets the needs of consumers. I look forward to brands launching better marketing cases next year.

Author: SocialMarketing

Source: Social Marketing (social_marketing)