Gaozhou SEO Training: What are the profound connotations of SEO? What should a newbie do when doing SEO?

SEO promotion is to obtain traffic through search engines, increase the display and browsing volume of website pages through SEO optimization, obtain more data traffic and obtain the final conversion; however, for many novices, after building a website, they need to carry out the following very important step, which is website SEO optimization, through the ranking of keywords to make our website get more exposure.

On-site optimization refers to the internal optimization of the website itself, which mainly includes code optimization, content optimization, mark optimization, structure optimization, etc. The aspects that everyone needs to pay attention to in daily life, such as keyword search volume, are generally 2%-8%. If you do not arrange keywords, the web page may not have the corresponding keyword ranking, but if you arrange too many, it may be considered as over-optimization, and the result may be more harm than good.

The first is the release of external links. That is, publish a large number of articles on the external site and add in-site directional links. We can add homepage links and content page links. At least 3 to 5 high-quality links should be added every day.

Then you can do social media reviews: for example, go to WeChat, Weibo, blogs, spaces and other places with high exposure and concentrated user activity to let more users know about our website.

SEO optimization seems simple, but it contains a lot of philosophy. For some companies, there are many Internet promotion SEO optimization key points that are often overlooked, and these are all very important key points for website ranking. Well, many company optimization staff have questions, why its Internet promotion ranking has not been done up, in fact, it is not difficult, it is because these details are not done well, which leads to the "fragmented" situation of the website display.

High-quality original content: It means that you have a unique opinion on a certain content, and this opinion is very helpful to many people. Many people also think that your content is helpful, so they introduce your content. Therefore, your authority becomes heavier and your credibility becomes better and better.

If you don't know what high-quality content is and what childish article content is, it's very simple; go to Baidu Q&A or Zhihu Q&A, find 1,000 questions of various types in your industry or the theme of your website, and answer 1,000 questions and answers carefully before talking.

Generally, after writing an article, you can rely on some software or service platforms to detect the overall originality of the article and check for plagiarism. What if there is a large-scale repetition? We can use data replacement to replace Arabic numerals with uppercase numbers. The prerequisite for paragraph adjustment is to ensure that the word order is smooth to complete this adjustment. Word and sentence replacement is to use synonyms or words for replacement, so that the originality will be guaranteed.