Sogou advertising, account opening, and display formats

What is Sogou Promotion?

Sogou search promotion is a form of pay-per-performance search promotion in which when netizens conduct keyword searches through Sogou search, Sohu.com, Tencent.com and other channels, matching corporate promotion information will be displayed based on the keyword content. When netizens use mobile devices such as mobile phones to conduct keyword searches through portals such as QQ mobile browser, Sogou mobile browser, Tencent mobile, Sohu.com, wap.sogou.com and other portals, corporate promotion information will be displayed free of charge in the form of pictures, texts, links, etc., and will be charged on a click basis.

Sogou Search has high-quality mobile resource layout

Sogou Search integrates three major resource forms: desktop, mobile, and cloud, covering all technical endpoints, including input methods, browsers, wallpapers, maps, mobile assistants, language recognition, etc., covering all forms of traffic behavior routes and meeting all needs of life. Data shows that the new Sogou mobile search traffic ranks second in the mobile search market share, firmly occupying the leading position in the search industry except for Baidu. It has traffic portals such as QQ Browser, Tencent Mobile, Sohu Mobile, Wenwen Mobile, Sogou Wap, and Soso Wap, which cover a large amount of high-quality traffic in the industry. PC and wireless complement each other alternately, providing merchants with more exposure possibilities.

Precision advertising technology——Big data + precision

Sogou Browser uses advanced pre-storage engine technology and relies on the industry's first-class precision technology to finely classify traffic group users with labels, store them in the cloud, and establish a huge, clear big data user attribute library. Merchants can select regions, time periods, user characteristics, etc. that meet their marketing intentions in the background based on their own products or promotional purposes.

1. Accurately display the content to Internet users in the areas and time periods set by customers.

2. Analyze user characteristics and match target audiences.

3. Improve accuracy by inserting unified matching characters and other techniques.

4. Anti-cheating and advertising results ensure the relevance, effectiveness, orderliness and convenience of the delivery, and ensure the healthy maintenance of the delivery.

Sogou promotion advantages

• Covering more than 95% of Chinese netizens, enterprises attract more potential customers through multiple channels such as Sogou Search, Sogou Input Method, Sogou Browser, Tencent.com, Tencent Navigation, etc.
• Target users: Enterprises can choose to place advertisements in different time periods and regions according to their own characteristics, which can effectively improve the promotion effect.
• Free display and click-through billing Free display for enterprises. No charge if users do not click. Enterprises only pay for effective clicks of potential users.
• Intelligent management platform account analysis, Sogou promotion manager, first class cabin, material recommendation and other tools, intelligent account management, easy to seize business opportunities

Diversified display