Toutiao 2019-2020 Marketing Plan

About the marketing plan of Toutiao platform

Toutiao is the leading comprehensive information platform on China's Internet today. It allows hundreds of millions of Chinese netizens to learn about what is happening in the world through headlines, and also allows advertisers to become known to more consumers through headlines. In order to make the entire market more aware of Toutiao Marketing and to allow partner teams within Bytedance to share more valuable information, in this proposal:

The marketing positioning and foothold of Toutiao are clearly stated: to continuously meet the needs of users for information acquisition and to become a comprehensive information platform with a "complex ecology";

Clearly put forward the value extension direction of Toutiao marketing: the in-depth value of information, the interactive value of recommendation + search, the value of new circle users and social value;

Provide Toutiao Marketing’s key projects and directions for the fourth quarter;

Propose three major roles and positioning of Toutiao's marketing value: disseminator of brand information, influencer of brand value, and operator of brand assets (based on the O-5A-Grow model);

Provides a series of creative ideas and cases driven by headline marketing influence.