How to write article titles for website construction to increase customer transaction conversion rate?

How to write article titles for website construction to increase customer transaction conversion rate?

For corporate websites, a one-stop service project of short videos, media platforms, and influencer recommendations is that the title of an article is sometimes like a storefront advertisement. The originality, relevance, and potential desire of the title to open the webpage of customers have a positive effect. Therefore, how to write a good title has become particularly important.

So, SEO, how to write article titles to help increase customer transaction conversion rate?


The article title is unique. The article title of the corporate website is the customer's first impression of the corporate website in the search results page. 1. An original article title will generate a potential impulse for customers to open the web page during their visit.
When setting the article title, you can set it as:
1. Effectiveness: If you want to rank the internal pages of the website, the company's website has a very good inclusion rate. You can use the title to set effective keywords to attract customers to open the webpage. For example, "Where do you plan to take your children on Children's Day?" "What holiday gifts do you buy for children on Children's Day?"
2. In summary, major search engines always advocate writing original articles with high-quality information, but usually the writing ability of SEOers varies greatly and the high quality of the article content cannot be guaranteed. In fact, a different strategy can be used.
When customers search for keywords, they have a corresponding purpose in mind. In reality, there are many search result pages on the Internet, and each has its own opinion. We can collect and edit some related web pages into an article through integration. Although these are not original articles, they are in line with the major search engines' review standards for corporate website information and meet the needs of customers.
3. Fake news This is often reflected in new media. Although "fake news" is not the best choice for writing article titles, it usually has a good effect. When using it, you should fully consider the nature of the corporate website, the level of exaggeration of the article title, and the user experience.
Don’t make purely fake news. Only by combining it with practical knowledge articles can you achieve a high transaction conversion rate.
The title of the article should be short and to the point. When setting the title of the article, be concise and to the point, and try not to be too wordy.
Allow customers to see it at a glance on the search results page, which also reflects that the company's promotion method is not hesitant, laying a satisfactory foundation for customers' first impression of the company's website.
Analyze customer pain points, empty your mind, and imagine yourself as a customer who is searching for answers to questions in his mind. What should the title of the result article that customers most expect to search for be? Combined with description tags, it can enhance customers' initial understanding of the company's website. Then use the information to thoroughly solve the customer's real problem.
The title of the article is very important to meet the needs of users, but it is only the first step to attract users to open the web page. We must work hard on information and meet the needs of users. Only in this way can we do better in indicators such as bounce rate and visit time, have a higher overall ranking, and have a greater probability of being searched, thus achieving steady development.
Maintain relevance. The title of the article can be varied to attract visitors, but the relevance to the company website cannot be ignored, because our ultimate goal is transaction conversion rate, so there is no need to deviate from the direction.
Web page construction Web page should be simple and elegant. Of course, this also varies from industry to industry. Generally, corporate websites are best kept simple.
No matter what kind of job you do, if you are considering long-term and want to grow bigger and bigger, simple and elegant is the best choice.
There is no need to make the corporate website very densely arranged, like a small workshop, which is also determined by the positioning of the corporate website.


The inquiry reply design uses the article title to increase clicks, uses the web page to increase customer stay time, and then uses the inquiry reply to promote customer transactions as soon as possible.
Pay attention to the customer's access experience:
1. There is no need to have multiple consultation windows appear at the same time.
2. There is no need to pop up the consultation window frequently.
3. The consultation window should not be too large.
Although the above is also done for the purpose of subsequent transaction volume, we should not be too eager for success, so that customers lose patience and jump out of the company's website during the subsequent visit.
Summary: If you want to have a good transaction conversion rate, the information mentioned above is just the tip of the iceberg, and you have to take measures based on the specific situation and the corporate website itself.

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