How to use Douyin Blue V faster and more economically? Save yourself thousands after reading this!

Preface

I wonder if you have noticed? The growth in corporate marketing demand for Tik Tok from 2018 to 2019 is strikingly similar to the crazy growth of WeChat public accounts from 2014 to 2015?

What changes is the platform, what remains unchanged is the group of people.

In the past, companies that were able to operate public accounts successfully are basically still making a lot of money by playing Douyin. However, those business owners who were jealous of others who had public accounts and wanted to do one even though they didn’t understand it, and finally have no more than three-digit fans and reading volume today, are now still rushing out - spending 600 yuan to get a Douyin corporate account certification, and spending tens of thousands of yuan a year to hire a Douyin newbie to operate it.

Take a picture of a storefront today, a product tomorrow, and post some chicken soup the day after tomorrow, and then fantasize about getting a few likes on your Douyin account to bring you a lot of traffic, add you to WeChat, get a lot of orders every day, and make money until your hands are tired? Bro, is it fun to spend money to deceive yourself?

Although this article is indeed helping most companies quickly get started with Douyin Blue V operations, it has to be said with regret that most companies really don’t need to spend money on Douyin.

The reason is very simple: to put it bluntly, the WeChat public account back then was mainly a two-dimensional game of text + pictures, while today's Douyin is a four-dimensional game of text + pictures + audio + video .

By the way, you haven’t even figured out how to play Tetris, so how far do you think you can reach in Honor of Kings? And also follow others to buy skins and equipment at every turn? Why not save that thousand or so and invest in some advertising?

After reading this article, those who need to wake up should wake up quickly, and those who need to do something should take action quickly!

【Browse catalogue】

1. Six fatal questions that must be answered

2. Packaging & Positioning

3. Operational approach

4. Content Production

5. Wild ways to gain followers

6. Pitfall Avoidance Guide

1. Six fatal questions that must be answered

First, what is the essence of Douyin marketing?

Grab traffic? Grab the position? Or to grab attention? In fact, neither is true. The essence of Tik Tok marketing is to seize users’ time . The longer a user is willing to stay on a Douyin account, the higher the retention rate, conversion rate, etc.

If you compare public accounts and TikTok, you will find that the laws of history are always repeating themselves: an ordinary fan goes from following a few public accounts to dozens or hundreds of accounts, and eventually one day he clears out all the public accounts he doesn't want to follow anymore. And what about Tik Tok?

Although the system will prompt and recommend, one day, every fan who has unknowingly followed hundreds or thousands of Douyin accounts will repeat the above operations again because they are tired of the massive recommendations and unable to digest the redundant information.

If you have a Douyin account today, are you confident that your fans will stay in the future?

So in the final analysis, how much time users are willing to spend with you is proportional to the value you create for them.

Second, what is the correct order to realize Douyin monetization?

Increasing fans (attracting new users) → attracting traffic (retaining users) → nurturing customers (building trust) → monetizing (making money), this is the correct order to realize commercial value. Many people complain that it is difficult to attract traffic and make money on Douyin. Many of them are because they don’t even understand the most basic order. They only ask “How to monetize?” and “Why haven’t I seen any profit yet?” If you meet such a client/boss, would you give up? ?

The reason why we need to establish a strong personal IP is to narrow the distance with fans, shorten the monetization chain, and directly build trust through excellent works. Ultimately, whether through the e-commerce showcase within the platform or after being directed to WeChat and Weibo, the speed of conversion and monetization will be faster.

Third, what should I do if I want to add some cool special effects but cannot finish learning the complicated AE tutorials?

To be honest, if you are not a technically savvy Tik Tok player, it is enough to master some common special effects techniques. At present, in the domestic short video marketing, basically not everyone has to compete in special skills, and you don’t have to learn all the AE special effects before you can get started. In a word, do more and dream less!

If you want to use AE to do something very fine, it is really difficult without several years of practice. Most people just use templates. If you want to make your videos more professional and use more diverse methods, it is recommended that you start with PR directly. You can become a master in as fast as one week, instead of relying on novice-level software such as VideoStudio and iClipping, which have certain limitations on your room for advancement.

Fourth, how to build a Douyin operation team for small and medium-sized enterprises?

The core of team building still depends on the budget of each company. Therefore, based on the division of functions and the number of personnel, the following references can be given:

If the budget is only enough to hire one person, then this person will need to be responsible for: shooting, editing, screenwriting, appearing on camera, makeup, operations, etc.

The budget is enough to hire two people, and the rough division of labor is: one is responsible for shooting and editing, and the other is responsible for screenwriting, appearances, makeup and operations.

The budget is enough to hire three people, and the rough division of labor is: one is responsible for shooting and editing, one is responsible for makeup and appearance, and the other is responsible for scriptwriting and operations. And so on.

The operation team that mainly focuses on scene-based performances will also involve the cooperation of many parties such as extras, costume and props staff, and the budget will be higher. The following cost breakdown is for reference only.

In addition, there is another very important point, that is, when selecting actors to appear on the screen, if you are planning to build a Douyin corporate account with personal IP characteristics with her as the core, then you must sign a binding "contract" with her before starting. This is to prevent them from resigning without permission and going solo after becoming famous, or from doubling their net worth and using it to threaten the company, making various excessive demands, etc., causing unnecessary losses to the company.

Let’s take a famous example. The actress who played Qijiu Naoye's girlfriend in the well-known account "Qijiu Naoye" was only the screenwriter of this project (the woman in the left picture). The company only signed an agency contract with Qijiu Naoye at the time, but only signed an ordinary labor contract with this "supporting role" who often appeared on the screen.

Later, this account became very popular, and this girl started to make all kinds of requests and stir up trouble, and finally she went solo, resulting in Qijiu Naoye replacing the woman in the right picture as his PC partner. This has a huge impact on accounts that target couples.

Therefore, don't just pick a receptionist or assistant with an okay appearance to be an IP. The first thing to look at is talent, and the second is appearance. After deciding on the candidate, you must negotiate the future development plan and distribution of benefits. You cannot exploit them or cheat them.

Fifth, how to choose a reliable Douyin operation training class and Douyin operation company?

Remember the most important mantra: those who talk about training without considering the content are just collecting IQ tax.

With the rise of Douyin's traffic dividend period, various paid Douyin training courses, training camps, forums and summits have sprung up on the market. However, according to the editor's observation, a considerable number of them are "useless" and "money-making players."

Looking at its catalog, more than half of the content talks about industry trends, ways to increase followers, monetization methods, etc., but how to create a script? What are the shooting techniques? How do the actors perform? The content creation parts such as how to edit the video are only mentioned briefly.

Let me ask you, if you can make your video highly liked, would you still worry about increasing followers and monetization? Do you need to take this kind of class? On the other hand, does grasping trends and being proficient in monetization have any direct help in making every work well?

Choosing an agency to operate the company may be another big pitfall. Even if you operate a hit product, if you have the ability to operate it yourself, the future profit margin will be much greater than the annual fee earned from operating it on behalf of others.

Therefore, most of those who have the ability to create internet celebrities themselves are working as MCNs or internet celebrity economic companies, while the Douyin Blue V generation operating agencies that can truly help Party A achieve results basically cannot charge too low fees.

So, how to choose a reliable Douyin operation training class and Douyin operation company?

1. Look at its past achievements, customer reputation, and quality of its works;

2. What percentage of investment is spent on content creation?

3. Instead of looking for a training/agent company that says “we accept everyone, we are proficient in all fields, and we will do it as long as you pay”, it is better to look for a vertical field agency that says “sorry, we mainly deal with these few industries”.

Sixth, the fastest way to become popular is to increase followers, likes and comments?

If you are answering from the perspective of speed, the answer is yes, but if you are considering it from the perspective of account security, the answer is NO.

There are two main types of volume brushing on the market. One is machine brushing, which can be operated by directly recharging. The unit price is low, the operation is fast, and the effect is quick. The disadvantage is that it is easy to be detected by the platform. Although it will not lead to account suspension, it will affect the weight. The official will give less or no recommendation volume in subsequent pushes, until it becomes a dead account.

The other is manual brushing, which means a large number of real-life water armies work as part-time workers, get paid to do jobs, and complete designated operations according to the employer's requirements.

The advantage is that the behavior simulates real growth and is not easily detected by the platform. The disadvantages are high unit price, slow speed, and very few real resources. There are too many people pretending to be manual brushing in the market. If you don’t know their ins and outs, or if they are introduced by acquaintances, there are many people who will kill their own accounts after operating it once.

If you want to become popular, there are many scientific ways to do it, and brushing the volume is just the most opportunistic one. The methods we commonly use are as follows:

1. Take advantage of the popularity: According to the daily Douyin hot search list, find works that suit your own brand tone, and take advantage of their popularity through co-shooting, imitation, secondary creation, etc.

2. Contrast method: Do something very contrasting within reason. For example: eating hot pot in the style of Western food, Achun's instant transformation, and alternative ways of putting on garbage bags, etc.

3. Controversy method: Objectively record something very controversial and let fans express their opinions in the comment section. The effect is often very explosive and it will quickly become popular.

4. Cool method: Basically, if the work features elements such as beautiful scenery, amazing skills, cool black technology, and super-good-looking girls and boys, the probability of receiving high likes is very high. Add some unexpected creativity and it will not be difficult to become popular.

5. Resonance method: Present things that everyone has experienced in daily life and are relatively universal in an alternative or creative way. The effect is also amazing! Case reference: This kind of technique is more common in the works of Duoyu and Maomao Sister.

2. Packaging & Positioning

A well-packaged account is crucial for attracting attention and establishing a brand image. For you who have been operating your account for a long time, have you really packaged your account well? Let’s compare them one by one!

Header image: This top image, whether it is for a Blue V or an ordinary Douyin account, has only one most important function: to attract traffic. No matter whether you use simple and crude guidance or welfare temptation, guiding attention is the first mission of this header image. If you just use it for a meaningless display, I can only say with regret: it is a waste of resources.

Avatar: Because it is circular by default, if the logo itself does not fit, please adjust it before uploading.

Account name: The account name should not be too long and should not be too official. Among the top 50 Douyin Blue V fans, no name has more than 7 characters; try not to add English if possible; if it is not necessary, do not write the suffix XX company/enterprise.

Personal signature: In this area, Douyin Blue V is mostly used to introduce accounts, and WeChat accounts are rarely added, although it may seem a bit low. But the missions of a personal signature are only two: to introduce accounts with the greatest value and to attract traffic outside the site.

Traffic windows: official websites, contact information, product displays, etc. can all be collectively referred to as traffic windows. The first two are to attract traffic first and then monetize, while the latter is for direct monetization. There is not much to say about the first two, just throw them up if you have them.

Just to talk about the product display window, most of the products that currently sell well on Douyin are inexpensive products. For high-priced goods such as high-end furniture, home design, car, house and ship names, medical beauty and plastic surgery, if you want to make good use of the product display window, you usually put a virtual product with a lower unit price to attract fans to buy first, and then further guide them to convert to full-priced products after gaining initial trust. This tactic is the same as pre-sale, and the purpose is to lock in intention.

POI: The unique address of a store is one of the best tools to help companies attract customers accurately. Each Douyin corporate account can claim up to 10 POIs at a time. Corporate accounts that run physical stores must not waste this function. ps: If you have many stores and need to claim a large number of stores at one time (more than 10), click [Quickly claim large number of stores entrance] - [Download template], open the template excel, and proceed.

Pinning: This is a function only available to certified Douyin personal accounts and Douyin Blue V accounts. There is no doubt that every operator will definitely pin the three works that he or she thinks are the most important. Generally speaking, it is best to choose works that make you appear professional, authoritative, and credible to pin to the top of the page, thereby increasing the attention rate. For example, Li Jiaqi’s three top works can be used as reference:

One was that he broke the Guinness record for lipstick application; one was that he competed with Jack Ma in live broadcast of selling lipstick and defeated him; and one was his interaction with a Korean actress backstage, where the actress's words "oh my god" seemed to imply that Li Jiaqi had become popular in Korea. All three videos provide authoritative trust endorsement from various angles, strengthening the IP of "Lipstick King".

*Follow: If you carefully observe the big accounts that specialize in Douyin matrices, you will find that they either follow no one, or only follow accounts related to themselves.

This is also very important. If your company has other Blue V accounts or personal accounts that need to direct traffic, you can follow each other to direct traffic; but if not, please transfer other irrelevant accounts you follow to another Douyin account, and don't direct the traffic you have worked hard to generate to others.

Never forget the first of the "fatal questions": if the time each user spends on Douyin every day is constant, but through your attention, he also follows other unrelated accounts, it means that you allow others to share the user's time with you, then your traffic pool. .

After the account is packaged, what you need to consider is what content to post, which is the issue of positioning. It will determine the accuracy of your fan acquisition and correspondingly affect the monetization ability of the account.

There are currently 48 types of short videos on the Douyin platform, which are:

The type is clear, and the problem is also obvious - the homogeneity phenomenon is obvious. For enterprises and individuals, the most important solution to stand out on the platform is to provide users with differentiated value that they need and achieve differentiated positioning. Here is a universal positioning formula that I have personally tested and used:

Positioning = form of expression + type + category

The specific method of use is to combine the different template contents around this table. For example, the combination of "real people on camera + evaluation + beauty" has the following typical big accounts: "Dad's Evaluation" with 6.8 million fans and "Yan Jiu" with 6.54 million fans.

There are many more examples like this. This universal formula is very useful, but for most people, it is still relatively abstract to use in practice. It is recommended that you find some related videos as auxiliary references.

You can also use the popular rankings to look at the top 10-20 account owners in the target category, choose a Douyin account that matches the direction you want to go as a benchmark account, analyze its data, and choose appropriate content to imitate or remake.

3. Operational approach

1. Five-dimensional rules for creating high-quality blue V

2. C-MAD operation method:

【C：Creation】

5S must-appear principle: Video material within 5 seconds is likely to determine whether the viewer has higher interest, interaction and willingness to share. It is recommended that the core "joke" appear in the first 5 seconds of the video, namely the theme, intention, characters, scenery, food, trailer, etc.

3H content principle: Based on the overall planning of brand users in content marketing, we can start from three aspects: hot content, label content, and advertising content, which can be summarized as the 3H content planning principle.

3E creation principle: Short video content consumers are often more interested in simple and easy-to-understand content, so the creation of short video content also needs to adhere to the three principles of easy to focus, easy to understand, and easy to interact.

1) Easy to focus: A work expresses one core information point, allowing users to focus more on the content itself and avoiding the appearance of multiple different focuses that may cause users to lose focus.

2) Easy to understand: The narrative of the work is simple and clear, allowing users to understand the video content at the lowest cost and in the shortest time, avoiding content that is too difficult to understand.

3) Easy to interact: When attracting interaction, lower the interaction threshold and shorten the interaction path. For example, if you want users to imitate dance moves, make the moves as simple and easy to imitate as possible.

【M：Operation Management】

Before publishing (select publishing time) : Many creators are concerned about when the Douyin works will be published, and follow up on the "Toutiao Index" research. From the perspective of market data, there is no significant correlation between the time of video release and the number of video views. The indicator that truly affects the number of views after push is the fan base.

When publishing, the first impression principle : When making a cover, it is recommended to include core information points to make the cover "meaningful", such as including key characters, expressions, actions, props, etc., to attract users to watch through the visual impact of the cover.

Three elements of copywriting:

#: Through #, you can participate in different theme sections of the platform and increase the chances of video display. Note: # content needs to be highly relevant to the video.

@: You can use @ to call any other account remotely, interact with different accounts, and improve video interactivity.

Words: The copy should be concise and pay attention to the language culture unique to the platform, such as "It is said that it will become popular if it is posted a second time".

After release, the four elements of cold start operation are:

A: Advantage

Way 1 to leverage the trend: Hot searches, rankings, indexes, etc. are all public channels for understanding the current hot topics on the Douyin platform. By cleverly leveraging hot topics and integrating them into content creation, it is often possible to obtain greater traffic.

The second way to leverage the trend: participating in popular challenges, using popular music and interacting with celebrities and influencers, etc., can increase the probability of obtaining traffic.

【D：Data】

By using the exponential changes of various hot words in big data and the search frequency, we can create popular videos more accurately and quickly. Here are two data tools:

CAAS Data: https://www.caasdata.com/

Feigua data: http://dsp.xiguaji.com/

Source: Kas Data

Source: Feigua Data

3. Tik Tok matrix association method:

A. Two IPs co-produced video

B. Only follow accounts with matrix

C. @Matrix account in the title

E. Comments @Matrix account

F. Personalized signature guide

4. Content Production

Let’s first look at the creation process of a more complex Tik Tok work:

1. Make a rough draft, write a story outline, and then write a rough draft of the script;

2. Refine the lines and outline the details; change the written language into spoken language; check whether the logic is smooth, whether the content is easy to understand, whether all the points to be expressed have been reflected, etc.;

3. Test shoot a few times to get a feel for it, then fill in the script shooting template and start adding background music, subtitles, props, special effects and other necessary elements;

4. Shoot the complete process several times according to the finalized script. Then adjust the rhythm, sound, action, lines, music, special effects and other elements according to the actual effect;

5. Fine-tune the details: optimize logic, calibrate rhythm, beautify subtitles, transition and connection, etc.

6. Test the finished product, send it to several friends to watch, test the like rate, comment rate, and completion rate, make adjustments based on the feedback, and upload and push it after there are no problems.

When it comes to the content production of short videos, it can be simply summarized in four words: writing, acting, shooting, and editing . Put together, it means “slanting eyes delivering goods”. Isn’t it easier to remember such vivid images? Let’s explain them separately below.

1. Write - Script creation

Before creating, keep in mind the six core elements of creating a hit Douyin video: compact content, appearance and talent, daily life content, magical music, creative special effects, and IP appearance.

A script creation consists of two parts: the script and the title (copy description).

Based on the "5S must-appear principle" mentioned above, we know that when writing scripts, we must get used to putting the core points or demands that need to be expressed in the front. Even if the dubbing music is suspenseful and reversal-type, at least the title should make people want to continue reading. Otherwise, users who have long been accustomed to quickly scrolling through Douyin will not have the patience to wait for the entire work to be finished.

2. Acting - Performing in front of the mirror

There are many requirements for selecting the right short video actors, but the most basic ones are:

◆ Be relaxed and not restrained, and perform naturally and unpretentiously in front of the camera.

◆ Have a special skill. Either they can sing well, dance well, or they are eloquent and professionally talented. If they can't do anything else, at least they have good looks and personality, and can still attract fans by reading from a script.

◆ Know how to cooperate. It doesn’t matter if the actors are not proficient in editing (although it is best if the actor and the editor are the same person), but at least they should know how to cooperate with the photographer’s shooting, learn basic operations such as timing and matching BGM, which can make the production more efficient.

3. Shoot - Video shooting

Many novice players are accustomed to shooting in one shot, adding some special effects and then directly pushing it out. I have to say, if such a simple video wants to become popular, it really needs hardcore content. If you want to make your video exquisite, interesting and unique, learning how to storyboard, transition, move the camera, and click on the right moments is crucial to the production effect.

Generally, when shooting indoors, if the actor's movements are not too large, the following equipment will be sufficient: tripod, mobile phone holder, selfie stick, fill light, soft light, condenser microphone, etc.

Under sufficient light conditions, the effects of using a mobile phone and a SLR will not be much different. When choosing a SLR, in addition to pursuing high-definition image quality, the two most important things to consider are: anti-shake and background blur. But for most people, using their own mobile phone is basically enough.

If you are dealing with shooting with larger movements, you will use the following equipment: stabilizer, GoPro sports camera, wireless microphone (Bee microphone), etc.

4. Cut - Post-production editing

If you don't consider exquisite covers, delicate transitions and cool special effects, the editor that comes with Tik Tok is generally enough. The fancy props, massive music library, special effects tools such as time travel and rereading, various filters, etc. included in it are actually very good. If you need some extra help, some editors on your phone can also provide that.

For example: KineMaster (excels in special effects), Qvod (can quickly generate subtitles), Yishan (suitable for Android devices, with clear music library classification and high quality), and Cute Cut (can produce refined effects).

But for some accounts that have higher requirements for image quality, post-production and special effects, the functions on the mobile phone are far from enough, so some video editors on the PC will be used. For example: Adobe Pr, Filmora (Wondershare Editor), Final Cut Pro (only available for Apple system).

5. Wild ways to gain followers

For most people, the initial process of increasing the volume is relatively "torturous". Here are 4 practical "unconventional ways" to increase followers. It is also worth mentioning that although the "wild way" is easy to use, you cannot rely on it for a long time. If you want to operate the account well in the later stage, it mainly depends on the support of high-quality content.

1. Diversion and increase of fans

Before sharing the first method to quickly increase followers, everyone needs to make one thing clear: fans are static and traffic is dynamic.

What this means is that on a fixed platform, the appearance of fans means that they have simply made the choice to "follow", which is "static"; and when these fans "wander" on different platforms, they have more choices and can decide "dynamically" whether to follow you on other platforms.

The corresponding inspiration is that we can reverse the flow through other platforms besides Douyin. "Other platforms" here specifically refer to Toutiao, such as Huoshan Video, Wukong Q&A, Xigua Video, and Toutiao.

You can post the same type of videos on these platforms or even comment on the bloggers of the same type of videos: "For more/full version of the video, please follow my Douyin account xxxxx, etc.";

One thing to note here is that you should try to find accounts in vertical categories.

2. Grafting

The most typical example of this method of increasing followers is the "Xiao Tiantian" incident last year. While her personal account gained 4.8 million followers overnight, an account with the same name and avatar and a male had the largest number of followers, reaching 340,000+.

So when someone on the TikTok platform becomes popular because of a certain event, you might as well try "substituting a cat for a prince" and change your own avatar and name to a popular account.

There is a prerequisite for using this method, which is that the account must be new or miscellaneous. If you want to achieve better results, you can also create a false impression by uploading videos of related people, and then quietly change it back when the heat has passed, or change it to the content in the direction you are going to do;

Given the characteristics of Tik Tok, the unfollow rate is generally not too high. It can be made up for and maintained through high-quality content in the later stage. What needs to be noted is that the relevance of the content should not be too far off.

3. Misleading comments on popular videos

When playing Tik Tok, in addition to making good use of auxiliary content such as landmarks with large traffic, BGM, @TikTok assistant, interactive contrasting titles, and making good use of hot topics, there is also a small trick that is often overlooked to increase followers, which is to make good use of the comment area.

You can comment in the comment section of popular videos to attract fans. Please note that it is not just about leaving your WeChat account.

The content of general comments can be based on the content of the video, and try to be heartfelt, funny, and resonate with others. Of course, it must also be somewhat inductive. You can refer to the example in the picture above.

PS: At this time, your nickname will become the key to attracting traffic. For example, if you are a workplace account, your nickname can be changed to "Workplace Practical Information". Fans who have this need will naturally want to pay attention to it.

4. Gain followers by following popular videos

Whether it is a public account or Douyin, taking advantage of hot topics to increase followers will always have immediate results. Similarly, we can also transform the presentation forms of popular videos, such as translation, spotlight-grabbing, imitation, highlights, graphics, subtitle jumping, etc.

6. Pitfall Avoidance Guide

1. Think more about creating value, produce less junk content, and be more sincere, so that fans will be more willing to watch more often.

2. Regardless of the budget, the team should be kept as lean as possible, the equipment should be as asset-light as possible, and the personnel should be as comprehensive as possible.

3. Take a long-term view and be able to see where you are in the market for at least the next 3-6 months.

4. Maintain an average of at least 2-4 updates per week, and daily updates are best if you have the ability.

5. Strive for quality rather than quantity, go slow rather than fast, and put your heart into every work.

6. Content ratio: On average, out of 10 videos, 5 are for popularizing knowledge points, 3 are for brand exposure, and 2 are for soft advertising with creative packaging.

7. Golden release time: Monday to Friday: 8:00 a.m. (morning rush hour), 12:00 p.m. (lunch break), 6:00 p.m. (evening rush hour), 21:00 and 22:00 (the most relaxing entertainment time); Saturday to weekend 11:00 a.m. (just getting up after a lazy nap), 21:00 and 22:00 (normal time to get excited).

8. The host should speak a little faster or speed up the video after recording, because Douyin users have long been accustomed to fast-paced browsing, and a slow opening and speaking speed will inevitably cause a certain amount of traffic loss.

9. Try to find a good-looking anchor for appearing on screen. Because Tik Tok has been pursuing the high-value and high-class route from the very beginning, fans have become accustomed to paying attention to those with high looks. Don’t always think about being the second Li Xueqin. Many successes cannot be replicated.

10. It is best to embed a "hook" in the video that can be used to attract traffic, that is, "Douyou benefits": if electronic materials can be used, there is no need for physical gifts. If physical gifts are used, at least leave contact information, and if service experiences are given, they must be collected in the store.

11. It’s best not to post advertising videos until your fan base increases significantly and your work becomes a hit. The reason is simple. The fish pond is not very big and there are not many fish fry sown. How can you expect to catch a few big fish? Therefore, the order is very important. You must build the fish pond and raise fish first before you can catch the fish. Being eager for quick success and instant benefits is like killing the goose that lays the golden eggs.

12. If you want to continue to be popular, you must constantly produce new memes and new works. Just like a restaurant needs to update its menu every two or three months, otherwise old customers will get tired of it and leave.

13. Never believe in any universal formula for becoming popular, or any course that will get millions of likes within minutes after listening to it, just like there is no panacea that can cure all diseases.

14. Douyin corporate accounts need to create their own style, which is actually the personification of the company. Like every living user, they have their own personalities and specific genes. The more vivid and down-to-earth the "corporate personality" is, the more it can attract user attention. For example: In Xiaomi’s Douyin corporate account, the works in which Lei Jun appears basically have higher data than the works in which other real people appear in the account.

15. Currently, Douyin corporate Blue V accounts are distributed in 27 industries. In terms of proportion, the Internet, clothing, food, culture and tourism industries rank at the top, which meets the needs of the public in areas such as food, clothing, housing, transportation and entertainment. If you want to work in the mass industry, your work must be creative in order to achieve unexpected success; but choosing a niche field and opening up a new track is also a good option.

Afterword

The above are some common skills and precautions used by Douyin corporate accounts when operating, and they are also the "essence" of many offline paid courses.

However, these can gradually become standardized things, and the value of paying will slowly decrease. If you read this article carefully several times, you will understand. The really difficult things are those things that can be freely combined to create ever-changing effects. These are always non-standardized content. Everyone can learn each knowledge point, but the final effects vary greatly. The difference lies in whether you have the insight and whether you are willing to put in enough effort.

Source: Ce Shen Notes (ID: ceshenbiji)