How to solve the problem of active WeChat groups? Teach you 4 big moves!

Combining the relevant content of the community courses I taught before, and based on the difficulties everyone is facing in keeping their social WeChat groups active, I will share 4 tricks for keeping your social WeChat groups active. Behind each big move, there is a secret tip that will make it more effective faster for your reference.

Many people say: It’s easy to build a community, but difficult to keep it active.

Most communities have a long or short active period in the early stages of their establishment.

However, the vast majority of communities will gradually become silent. Some people have even calculated that the natural mortality rate of community WeChat groups is as high as over 90%.

Especially now, with more and more people joining WeChat groups and more and more community activities , the time spent on interacting in WeChat groups has been greatly diluted, making it increasingly difficult to maintain an active community.

Combining the relevant content of the community courses I taught before, and based on the difficulties everyone is facing in keeping their social WeChat groups active, I will share 4 tricks for keeping your social WeChat groups active. Behind each big move, there is a secret tip that will make it more effective faster for your reference.

1. Gather the right people

When a community is inactive, many people’s first reaction is to use various methods to activate the community, but a very important reason is often overlooked: it is possible that the foundation of this community - the group of people gathered together - is not right.

A community is a platform where individuals with common interests gather together to resonate, communicate and connect.

We can imagine this: if we just pull a group of people from the street, even if we let them get together for a big meal, they will just leave after eating. They certainly don’t have any common language with each other, and they won’t have such a strong need to understand and connect with each other.

But we all know that an important determinant of the health and activity of a community is whether the community members are familiar with and compatible with each other. Therefore, if you bring together individuals who are not the same type of people, even if you try your best, it will be difficult for everyone to remain active.

Therefore, if the community is not active, the first thing you need to reflect on is the way and process of gathering fans. Note: the word "gathering" is used here, not hard pulling or other deceptive means to attract fans .

Gathering means: using the essential value of the community to attract users to join actively. In fact, attracting is not accurate, it should be more appropriate to seduce, that is, through various display methods, techniques and routines, let users be impressed by the value of the community as much as possible and gather actively. Only in this way can we gather the right people who resonate with us and lay a solid foundation for the continued activity of the community.

Tips: AB method for gathering the right people

Gathering the right people is the basis and key to an active community, but in actual operation, a problem that easily arises is setting relatively high conditions and thresholds, and some people even adopt the approach of preferring to have nothing rather than to have something of poor quality.

In fact, there is no good or bad in kung fu, but there are different levels of skill, and the same is true for community operation . There is no right or wrong way to operate . However, I still want to recommend the most cost-effective way to gather accurate fans for the community, which is the AB method.

It sounds very high-sounding, but it actually refers to two types of fan pools: one is as many potential fans as possible, and the other is as accurate true fans as possible.

It is also very simple to operate, and there are only three steps: low threshold to attract potential fans to join, high-quality activities to demonstrate the value of the community, and high conditions to gather true fans.

This AB method has at least two benefits:

（1）Provides greater potential for community development

A major characteristic of individuals in a community is that they are all more or less blindly obedient.

The more people join, the more willing you will be to join in and see what's going on. This includes what we said, where we ask you to just forward a message to your friends . When you see that three or five friends in your circle of friends are forwarding this content, you often want to join in and see what's going on. So we start with a low threshold to create maximum potential energy and attract as many potential fans as possible.

(2) Binding user time to demonstrate community value

That is: to seize the user's first community experience. Many people do not join the community, not because of the high threshold, but because they do not realize the help of the community value to themselves. Therefore, attract more potential fans through various activities that demonstrate the community value, and more people will be willing to join the high-threshold precise community.

2. Refine value

The most important factor that determines whether a community can remain active is what use it can provide to its members.

We have seen many dead WeChat groups, but many people refuse to quit. Why?

Many people are not lazy, but this group must still be valuable to them, so they don’t quit.

Dead groups still have value to their members, so they don't leave. So living groups must be more valuable and more refined, and everyone will be more sticky and more active.

For a community, there are at least three types of values ​​that need to be refined:

(1) Content value

On the one hand, the community platform provides the high-quality content that community members need. On the other hand, members should be encouraged to share more content themselves.

(2) Value of personal connections

One of the most important features of a community is that it allows people with similar interests to find each other, so we must try our best to create as many opportunities and scenarios for everyone to hook up and connect.

(3) Resource value

Because community members have the same tone, many of them can get along well with each other and are more likely to reach business cooperation. Therefore, for members from different industries, we should create as many opportunities as possible to match supply and demand resources. For members from the same industry, we should promote alliances among peer resources as much as possible.

If the content value, network value, and resource value of the community can be refined as much as possible, the sense of belonging of community members will be greatly enhanced, and their activity level will be greatly improved.

Tips: Value Case Promotion

While ensuring the value of high-quality products, we must also do a good job in promoting the value effects.

Pay attention to exploring actual cases where community value has helped members or facilitated cooperation, and then publicize it through the maximum channels possible. You need to make all community members feel that the community value may not be of much help to me for the time being, but the community can indeed provide great help to many people, and it is still necessary to join the organization.

3. Carry out the ceremony well

Many people say that the army and religion can actually be regarded as relatively powerful communities. What we can find is that the more powerful the community is, the more importance it places on the execution of various rituals. Community members who have experienced rituals tend to be more cohesive and have a stronger desire to be active and motivated to cooperate in activities.

Why is this?

In fact, the reason is very simple: the meaning of the ceremony is to directly remind your heart that this matter has officially begun, I have joined in, and I should take it seriously.

In fact, the so-called ritual can be simply understood as a series of strictly enforced community rules and regulations. No matter who you are, you must follow these rules.

This includes changing the group name to: Region-Nickname-Industry, requiring red envelopes to join the group, making a self-introduction in a prescribed format, and also including some regular or fixed-time community activities, etc.

Through these rituals and experiencing them every day, community members will subtly feel that they have joined a formal organization, and their sense of belonging to the organization will become stronger and stronger, gradually forming a good community culture.

Tips: The sense of ritual can add some personal privacy, which often leads to higher activity in the community later.

For example, when I joined a community, the group owner asked me to answer a question first, which was: How many times at most in one night?

Then let all community members give their opinions on my answer and whether I can join the group.

In fact, the purpose of exposing privacy is to quickly eliminate the barriers between oneself and community members. I have told you even such a private matter, and I also know your privacy, so there is no barrier between us.

Once the barriers disappear, there will be no more hesitation on many topics, and participation and interactivity will often be better and more active.

4. Hierarchical Incentives

Why playing games is not tiring? It is because there is an upgrade and monster-killing mode with instant feedback. If I kill this person, I may get a knife. If I kill a certain number of people in a row, I can upgrade and pass a level.

The same goes for communities. If you want everyone to remain active in the community on a sustained basis, you also need to set up levels and clearly define the privileges and incentives for each level.

And, most importantly: there must be a mechanism for timely feedback. Every time a community member participates in an activity, he or she must be informed immediately of the progress of the tasks at this level, how far away they are from upgrading to the next level, and what benefits they will get after upgrading.

In this way, as a community member, I can always immediately know my position in the community and the progress bar of my upgrade. With repeated encouragement and feedback, I will become more active in the community step by step.

This is hierarchical incentive. It should be said that the method is relatively simple and easy to understand and does not require much explanation, but its effect on active communities is indeed very obvious.

Tips: Don’t underestimate the role of spiritual motivation.

In fact, many times, in the community, material incentives are not necessarily necessary. Spiritual rewards that can awaken people's hearts are actually more effective than material incentives.

Sometimes, an honorary title, a certificate, a medal, a special identity, etc., if used properly, can have a better incentive effect than material things.

We see more and more people posting certificates of justice, admission letters, best xx awards, etc. produced by companies on their WeChat Moments. Even if it is issued by an ordinary company, it is actually very motivating for the individual.

The above are some practical suggestions for maintaining a healthy community. What we want to remind you is that maintaining a healthy community is a systematic process.

Your early community positioning and community structure design, the scheduling and organization of online and offline activities during the process, and the formation of a community of interests with members through marketing conversion and binding of benefits in the later stage are also important factors influencing community activeness.

So this is why I often emphasize that community learning must be systematic. I hope to communicate with you all and improve together.

Source: Happy