Zhang Heng: What are the steps for SEO optimization? What are the specific processes?

For many people who have just entered the SEO industry, where should we start with SEO optimization? What are the operational steps for SEO optimization? And are these optimizations the knowledge that SEO must learn? Maybe we are still a little confused. Today we will explain them to you one by one.

Many of our companies now attach great importance to Internet marketing, but if we want others to understand us, we must do our SEO optimization well and our entire website has a good ranking. SEO optimization feels that there are still many problems when we do SEO optimization. No matter what we do, the website cannot achieve the expected results and the SEO ranking cannot be achieved. In fact, there are undoubtedly some problems in this. It must be that one of our SEO optimization operations was not done well.

SEO optimization believes that the necessary process of website optimization is to set keywords in the website title. Many companies stand on this issue and are full of problems.

For example, a company's website, the name of the website is just the name of the company. You know what your business is, but others will not stay on your website to find out. Others can't tell what industry it is, and there are no keywords for the website, but if you want to know, keyword optimization of the homepage title of Baidu search engine optimization is very important. Generally speaking, the website title can be written with spaces, because the title of Baidu search engine results is very important, so we must control the maximum number of characters in the optimized homepage title.

The process of optimizing a website also includes keyword research, keyword mining and position, and practical operations at the word frequency level.

You have to understand that if you don’t even know what keywords you want to use, then you will immediately follow the trend blindly. First, we investigate the competition level of keywords, and then we find keywords with lower competition and a chance to rank high, and list them all in a report. For keyword research, I strongly recommend KWFINDER. Although it is a paid tool, it is very powerful. Since my company often uses it, I bought it for a year. It is very instructive for my subsequent keyword research.

Similar words have search indexes and are very accurate, so we can collect the words and prepare for keyword layout. If your website already exists, you can adjust the keywords slightly. If you are currently working on keywords with a very high level of competition, you may not get any results in half a year. That will also deal a severe blow to your confidence.

SEO optimization suggests that we can first find some words with relatively low competition, and then configure them to the landing page we want, and then optimize the web page. You will find that the ranking of such words increases faster, which is also a little satisfying for SEO beginners.

The URL of the website is the keyword of the website's web page, so the search engine will crawl your website's web page to learn more about what the website is doing, and then come up with a good ranking. But if your URL is just a bunch of random spaces, search engines won’t be able to capture your page keywords, so you will definitely not be ranked.