Hao Yan: What are the reasons that lead to over-optimization of websites?

In search engine optimization, the last thing many webmasters want to see is the demotion of their website. In fact, there are many reasons that lead to the demotion of website authority, and the most overlooked one is over-optimization. So what reasons lead to over-optimization of websites? Let’s find out with Dongguan SEO Feng Chao!

What are the reasons that lead to over-optimization of the website?

1. Content

The content of the website is mainly to show our company's products to users, and the fundamental problem of over-optimization of content is that keywords appear too frequently on the page or there are too many links. We should try to reduce the frequency of occurrence of some words. Keeping the content concise is what we need to do, and making what users really want to see is the solution.

2. Links

I believe that when you update articles or add content to the website, you will add some links to the homepage of the website. It does not mean that adding is over-optimization, but try to add as little as possible. For article pages, 1-3 keyword links are enough. Keywords should be arranged reasonably, and anchor text links should not point to the same page at the same time. This is the solution to this problem.

3. Title

In order to better optimize the ranking, I believe everyone will add keywords when writing articles, but have you thought about the consequences? Duplication in titles, duplication in content, and duplication in internal links, this is an obvious transitional optimization phenomenon, which is definitely unreasonable. When you see a word repeatedly while reading an article, it will definitely affect your reading experience, so reducing repetition is the solution to this problem.

What reasons may lead to over-optimization of a website? After the editor’s analysis, we have already understood it. Therefore, when we optimize the website, we must control the degree of everything we do, optimize keywords reasonably, and avoid stacking them. I hope the above is helpful to everyone.