How to build and set up a Baidu search promotion account? How to build an account for Baidu promotion?

Beijing Wei Zhimeng Flower Shop is a newly opened flower shop, mainly selling various roses, hibiscus, carnations and other flowers. Private customization is allowed, 100% fresh flowers can be delivered within 5 hours, and 100% refund is given if you are not satisfied. After analyzing the market environment and competitors, we found that the marketing goals can be achieved more quickly by using search promotion and alliance promotion methods, so we arranged to open Baidu search promotion "and alliance promotion" accounts, and put them on both PC and mobile terminals, with a monthly budget of 30,000 yuan, hoping to increase sales as soon as possible. How to set up a Baidu search promotion account? How to set up a Baidu promotion account? Let’s follow Dongguan editor Feng Chao to find out more!

How to build and set up a Baidu search promotion account? How to build an account for Baidu promotion?

The steps to set up a search promotion account are as follows:
(1) Keyword mining
Look for core keywords, such as flower delivery, flower reservation, flower express, flower gift boxes, love bouquets, exquisite flower baskets, boutique flowers, holiday flowers, etc. There are several ways to find core keywords:
>Expand keywords: keyword tools, phrase combinations, search term reports, and website statistics tools. >Filter keywords: refine according to promotion needs, refine according to KPI, and refine according to budget.
>Keyword grouping: keyword conversion intention grouping method, keyword product segmentation grouping method, keyword search heat grouping method, keyword semantic grouping method, keyword grammatical structure grouping method.
(2) Writing creative ideas
Batch writing of creative ideas can be completed in Excel. Write no less than two creative ideas for each unit based on the grouped keywords. Note that creative writing must meet the three elements of carbon red, relevance, and fluency. To achieve sublimation, the creative ideas also need to be "creative" and attractive, such as free trial listening, surprises when calling (store), "saving time and effort", buy-get-one-free 20% off, etc., and use appropriate call-to-action language, such as buy now, join now, and sign up quickly.
(3) Building an account structure
Divide the core keywords and related expanded keywords, sort out the plan levels, unit levels, and keywords within the unit. To comply with Baidu's high-quality account rules, the number of plans should be more than two, and the division of keywords within the unit should follow the principle of "similar semantics and same structure".
(4) Add keywords and creative ideas
Use the Baidu promotion client to upload the grouped keywords to the account in batches (the promotion client supports Excel files, so you can edit them directly in Excel, and the list must be sorted according to the client's requirements). After uploading the keywords to the account, upload the creative ideas as well.

(5) Keyword related settings
>Matching method settings: For core keywords, you can choose exact match, phrase match-precise inclusion, and use them in conjunction with search term reports and negative keywords. For long-tail keywords, you can consider phrase match and broad match (used in conjunction with search term reports and negative keywords).
>Bid setting: Use the estimation tool to estimate the price, which can be slightly lower than the estimated price.
(6) Account-related settings
>Budget setting: 800 yuan per day.
>Delivery area setting: Beijing area.
> Promotion period: 8:00-24:00.
>Negative keywords: planting, cultivation (including but not limited to the above)
>IP exclusion: You can exclude the products within your company first (not limited to the above).