E-commerce 618 | How to design posters for information flow promotion ads?

With the hot Internet e-commerce launching various promotional festivals, such as Double Eleven , December, 618 , etc., the demand for promotional design is already the heaviest. So how can junior designers quickly design a promotional advertising picture? How to create a promotional atmosphere? …

First of all, when we talk about promotion, the keywords that come to mind are: big price cuts, gifts, discounts, cheap...

The following lively scene must have emerged in my mind:

Therefore, promotional advertising images should create a sense of excitement, cheapness, and consumer stimulation...

Ensure the fullness of the picture

1. There should be at least 2 types of product images:

The simplest way to create a full picture is to fill it with items, so that users feel that there are many choices and create a scene of good quality and low price;

It can be products with different attributes or products with the same attributes, depending on the platform or promotional requirements:

2. Decorative elements add fullness to the picture:

If product pictures are not enough, decorative elements can be used. Decorative elements can also create a lively and saturated feeling in the picture. Especially when there are model pictures as the main product display, the saturation and vitality of the picture can be assisted by decorative elements;

The following examples use decorative elements such as triangles, circles, and diagonal lines to enrich the picture and create a lively atmosphere:

The color matching must be eye-catching

"The price is determined by the color": the higher the color purity, the lower the price, and the lower the purity, the higher the price. This is the origin of "high-grade gray".

It is recommended to use pure tones as the main color to give the picture a sense of intimacy, excitement and cheapness, making people feel that it is within reach. The use of contrasting colors is also more common in promotional advertisements to stimulate the eyeballs;

Such as the combination of red and blue, high-purity purple and yellow, orange:

Clever use of fonts

1. The font should be user-friendly:

Generally, bold and user-friendly fonts are used, which do not have much personality and are suitable for promotional purposes.

You can also choose some bold calligraphy fonts according to the brand and the nature of the event. Calligraphy fonts can also be used in discount designs;

Black bold font, plus shadow to highlight the promotion theme:

Combining the personality of the theme, using bold calligraphy fonts can also create a sense of excitement and excitement for the promotion:

2. Stimulus of guiding buttons and numbers:

If there are "Buy Now" or "Snap Up Now" buttons on the screen, it is easier to guide users to click, so you can make good use of them in promotional ads to increase click-through rate .

Use a “Buy Now” button to add to the excitement and encourage users to click:

The use of numbers can also stimulate users’ purchasing psychology. The use of italics creates a sense of rhythm, making people feel that it is cheaper.

Look at the following examples, which directly use discount numbers to stimulate consumers and make italic words look vibrant:

After reading these points, do you think that promotional design is not that difficult? You can happily get off work on time when you encounter promotional festivals in the future~

This article was compiled and published by @Chuangyoutangzhu (Qinggua Media) by @Chuangyoutangzhu. Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games