2020 Zhihu traffic secrets, the most comprehensive explanation on the entire network

I wonder what promotion and traffic generation means in your opinion? Is it really just for advertising? Do you post your contact information on various forums, websites, groups, etc.? Do you use some software to force adding friends? Or go to some shopping malls to attract people's attention?

This may have been true in the past, but it is by no means the only thing now. In my opinion, for most fields and most people, the more important thing for promotion and traffic nowadays is to output one's own value in exchange for users!

If you are a lawyer, you can build your own IP on platforms such as Douyin and Zhihu to popularize legal knowledge to everyone; if you are in the training field, you can publish some knowledge content related to your training field on various platforms to prevent novices from falling into the trap; if you sell cosmetics, you can also teach others the order of putting on makeup, or popularize the effects of cosmetics, or who is suitable for which type of cosmetics, etc.

Of course, I am not asking you to be Lei Feng. After all, this world is built on the basis of value exchange. But you should not be too selfish. You should still give out what you should give out and output a certain value to gain better recognition and attract more users.

Today, let’s continue to talk about Zhihu’s traffic generation and promotion. Although this article is basic, it can answer many newbies’ doubts when doing Zhihu traffic generation.

1. Account Issues

1. About certification

First of all, registration is considered after logging in with the mobile phone number verification code. It can be used for personal authentication, institutional authentication, and corporate authentication. For most people, no authentication is required. As for institutional and corporate accounts, they do have certain advantages, which is equivalent to spending money to obtain a lot of rights and interests in advance.

This is the rights and interests chart of the enterprise account, which includes promotion of Zhihu information flow. The price is really good, but this price was during the internal test last year. I don’t know the current price yet. If you really need it, you can find the relevant person in charge. I can also help you contact them. At the same time, institutional accounts and corporate accounts will get more exposure than ordinary accounts under the same conditions, but the signatures of institutional accounts and corporate accounts cannot be seen when answering questions, while ordinary accounts can.

2. Account maintenance issues

Last time I saw someone say that raising an account is just a gimmick, but that’s not the case. Zhihu is especially not friendly to small accounts. If you are not careful, you may encounter account restrictions or account closures just because of a few likes.

How to maintain an account?

● Try to complete your information as much as possible. Your nickname can be changed once every six months. Do not leave advertisements in your signature while maintaining the account, such as public accounts, WeChat, etc. Even after maintaining the account, try not to leave WeChat in your signature, otherwise you will be reported by others.

● Look for issues in related fields every day, browse, follow, and like them. You can also follow some big accounts in related fields. Remember not to like more than 5 posts a day, and don’t like them immediately. Continue for about a week.

● Give fewer answers during the account maintenance period, and absolutely do not answer sensitive questions about making money, advertising, etc., otherwise you will easily be restricted.

3. Account weight

This is very obvious on Zhihu, that is, the higher the weight, the stronger the ability to resist blocking. For example, when big Vs include advertisements in their answers, it is almost useless to report them from small accounts. But I said before that just because you have strong resistance to blocking, it doesn’t mean you will never be blocked. Account weight is mainly related to the number of fans, salt value, achievements obtained, etc., among which the fans must be active fans, not dead fans given by Zhihu.

4. Field Weight

Almost every question and every article on Zhihu will have related topics. As long as you get high praise in the same topic or field (not just one answer or one article, it can be cumulative), you can get a higher weight in that field. Domain weight involves ranking and recommendation, so whether it is promotion and traffic generation or operation of Zhihu, this issue needs to be taken into consideration. The higher the domain weight, the easier it is to rank higher.

5. Creator Center

Although not every account has this feature, it is easy to obtain. Just answer a few questions normally. The Creator Center is very useful for those who promote and attract traffic. The first is the creation data, where you can see detailed data for each answer for the past three months, including daily views, likes, favorites, etc. This way you can see at a glance whether your answer is effective and then make corresponding adjustments.

Secondly, various rights and interests can help us promote and attract traffic. For example, self-recommendation of content can make answers or articles get more exposure. As for other more and better rights and interests, I will not introduce them in detail, because 99% of people cannot get them, and it requires very high content creation.

6. About salt value

If I remember correctly, this should be a new feature launched by Zhihu last year, which also includes many benefits. The salt value of a newly registered account is basically within 300. There are many ways to increase the salt value. One is to report advertisements, and the other is to create content.

Although there are many benefits, for those who want to do promotion and traffic, they only need to pay attention to the weighted opposition function. One objection can directly downgrade the competitor's answer and lower its ranking. Of course, this also involves the domain weight. The higher the domain weight, the more likely one vote can equal dozens or hundreds of small votes.

2. Account risk issues

In addition to the problem of small accounts being frequently restricted as mentioned above, the main problem is being banned or blocked. Generally speaking, as long as you don’t post more than five or six advertisements at the same time and have them deleted at the same time, you will only be banned and not blocked, but the ban will last longer.

The account can still be used after being banned, but its privileges will be downgraded and it will become the focus of attention, which requires maintenance again. The main reasons for banning and suspending an account are that it is detected as advertising or reported by others. This advertisement does not necessarily contain contact information such as public accounts and WeChat in the answers, but also includes inducing users to send private messages, download certain apps and websites, etc. But apart from WeChat, the survival rate of other advertising methods is not low.

The above is a brief summary of the basics of Zhihu. There will definitely be no problem in continuing to use Zhihu this year. Although the daily IP has not changed much, the Baidu weight has increased compared to last year.

Finally, the master leads you to the door, but the practice is up to you. The role of a "master" is more to guide and help the "disciple" avoid detours. It may be to teach you a certain technique or bring you into a certain circle, but how much you can get in the end depends on yourself.

Author: Tianwenge

Source: Tianwenge