Users hate ads, and monetization has reached a bottleneck? That’s because you didn’t choose the right advertising format!

Design principles:

1) The advertising area should not be too large

In a limited mobile phone screen, banner ads must not take up too much space and become too distracting, thereby creating a bad visual experience and causing annoyance to users.

2) Do not affect the user experience

Banner ads should not be designed in locations where users need to operate frequently (such as finger sliding locations), nor should they be inserted between main content, so as not to interfere with user use and reduce APP favorability.

When media enable splash screen ads, it is best to support click-to-jump (Deeplink) technology to meet the advertising needs of various types of advertisers such as e-commerce (direct access to the purchase interface) and games (download APP);

2) It is best to have a "skip" function

Splash screen ads cause startup delays for users. Therefore, it is best to add a "skip" button to avoid affecting the user experience of non-target audiences and making them resist the ads and APP (this function can also filter out unintended audiences so that subsequent ad placement can be optimized and redirected);

3) Choose ads that match the tone of the app

For example, for the splash screen ads of office and learning apps such as Kingsoft PowerWord and WPS, it is best to choose advertisers in the education industry; for the splash screen ads of mother and baby apps such as Mayu , Auntie , and WisdomTree, it is best to choose advertisers in the e-commerce industry (women's products, baby products, etc.). On the one hand, it can improve the effect of advertising (high target audience matching), and on the other hand, it can also maintain the tone and image of the APP;

4) Support programmatic targeting function

It would be best if splash screen ads could support programmatic targeting technologies such as region and population, so as to meet the precise delivery demands of brand owners with such needs and enhance the value and competitiveness of the media.

Design principles:

1) Choose the right time to display

When designing interstitial ads, media developers must choose the appropriate time to display the ads. They should not affect the user's normal operations. Instead, they should "let it be natural" and display them in coordination with the application.

1) The time should not be too long and "skipping" is allowed

It is not recommended that video interstitial ads be too long, so as to avoid causing the audience to resist and be annoyed by the ads and creating a negative media impression. In addition, if the ad duration exceeds 5 seconds, 15 seconds, or even longer, it is wise to allow the audience to freely choose to "skip" the ad after the ad is played for a few seconds (usually 5 seconds).

2) Backend supports targeted delivery

In order to improve the delivery effect and attract more advertisers, the background advertising systems of current video apps must support targeted delivery, such as: gender, age, region, interest, etc., and must also support targeted programs.

Design principles:

1) Make advertising more native

The media should strictly review the creative ideas of text, pictures and videos, and on the basis of compliance and legality, try to coordinate and integrate with the main tone, interface style, contextual content, etc. of the media, so as to make the advertisement more native (such as a piece of information, a video, etc.) and not damage the user experience ;

2) Intelligent advertising recommendation

That is, the media must master technologies such as big data analysis and intelligent engines to accurately locate the target audience. In addition, they must be able to intelligently display materials that are highly integrated with the scene based on the audience's current time period, geographical location, weather conditions, usage (media) scenarios, etc., thereby ensuring that the advertisement meets TA's needs and improves advertising effectiveness.

All types of APPs can consider seamlessly embedding interactive advertising into various operating scenarios to expand monetization benefits.

Design principles:

1) Advertisement natively

That is, interactive ads are no longer like ads, but are packaged to look more like real discounts or benefits, thereby reducing users’ recognition and “resistance” to ads and improving conversions at all levels.

2) Make the activity more interesting

That is, the interactive activities adopted by the media should be rich and interesting, so as to deepen the depth of user participation and bring higher advertising exposure and click-through effects;

3) Diversification of entrances

That is, in addition to the ad spaces mentioned above, the media can also explore more ad entrances, such as function entrances, activity centers, PUSH, etc., to achieve incremental monetization and expand revenue.

Design principles:

1) Perfect match for the scene

When media design rewarded video ads, they should perfectly match the game links, progress, and gameplay (such as when the player "dies", treasure chest rewards, etc.), so as not to destroy the entire game ecosystem while being able to "induce" users to click;

2) Seeking innovation in gameplay

Currently, incentive video ads have not yet matured and are mostly used in the gaming industry. Other types of media can explore more incentive video advertising modes by combining their own media attributes, audience attributes, advertiser attributes, etc., in order to achieve differentiation and attract more brand owners. Here, Meishujun believes that for tool, learning, knowledge apps, etc. that meet users’ basic needs, incentivized video ads can be used as an incremental expansion entry point.