5 details tips to optimize your APP description!

Many people in the industry think that APP description is not important because it has no direct impact on the ranking of APP in the application market , but some people think that the keywords appearing in the APP description do have an impact on the ranking of APP. But it is undeniable that APP description is helpful in encouraging potential users to download the app, and the number of downloads obviously has an impact on APP rankings. Therefore, APP description is an indirect but non-negligible influencing factor for APP rankings. What’s more, some users will search for APP on search engines, and the description of APP also has a certain impact on SEO .

So how can we write a good APP description? In addition to skillfully adding keywords to the description and racking your brains to study the algorithms of both Google Play Store and Apple App Store, it is also important to make sure that your APP description complies with their guidelines.

The latest additions to the Google Play Store's app description guidelines include:

● Don’t try to stuff keywords in your description by listing everything

● Do not mention other apps in the description

● No more than 4000 characters

Let’s look at Apple’s App Store description guidelines:

Keyword stuffing: It’s useless on the App Store and will scare users away

● Typing or grammatical errors

● Too technical

● Deceptive or misleading content

What should you achieve with your app description?

The purpose of an app description is to help potential users understand what your app is, what features it has, and how it works. However, as an APP developer, you certainly want to use the APP description in the best way to convince potential users to accept your idea and download your APP instead of downloading other products.

If potential users are spending time reading your app description, it means that they clicked into your app introduction page after searching, and it also means that the name and screenshots of your app introduction page are enough to attract users' attention and convince them to spend some more time reading the app description. Therefore, now is the right time to turn this potential user into a high-quality user of your app.

So how can we create an app description that attracts as much attention as possible but does not violate the regulations of the app store? Here are 5 tips to help you write an app description that’s good enough to “violate the Advertising Law” but doesn’t violate the “Advertising Law”.

First. Carefully crafted beginning

When your app users visit the app store through their mobile phones, the first thing they see is the first three lines of your app description, as well as the app icon and a few screenshots. If you want your few lines to make a good first impression on potential users, you have to put the most important information out there and write it in an enthusiastic tone.

While the Apple App Store and Google Play Store allow you to have up to 4,000 characters in your description, remember that your potential users will only see 255 characters before clicking “More.”

second. Simple and clear

When potential users browse between multiple apps, they often quickly pick out one that satisfies their needs. Therefore, they tend to spend as little as possible reading the app, and APP descriptions that are concise but efficient to read and understand are perfect for this purpose.

Let’s take a look at the example of Dubsmash, the “overseas version of Xiaokaxiu ”. Its APP introduction page (as shown above) explains the functions of this APP in just three lines: 1. Choose a famous voice, 2. Take a video, 3. Send the dubbed video to your friends. This app description describes the features in detail while being extremely concise. Less is more.

Third. Highlight the highlights

No matter how cool and awesome the features your app provides, you should focus on the important parts in the app description. Instead of listing all the features in a checklist that potential users won’t be able to comprehend at a glance, it’s better to pick out certain highlights that will pique their interest and motivate them to download.

If you still don’t agree with this point of view, then think about how surprised users would feel if they discovered more cool features after using your APP? Good reviews will naturally follow.

Take the APP description of the game Subway Surfers as an example (see the picture below). Stars are used to highlight the features of the game without describing it in detail. Interestingly, the Subway Surfers development team simply picked out the best features of the game to form the app description without adding any other information.

fourth. Localization

According to a survey conducted by Common Sense Advisory in 2014, as many as 75% of respondents prefer to use products labeled in their native language. In fact, APP description translation is very cheap and has many benefits. It not only makes it easier for APP to cover the world, especially the markets of countries with small languages. Likewise, your app description needs to be straightforward in the translation while retaining the key information.

fifth. Add user testimonials

Adding positive reviews to your app description can help your app gain more loyal users. Loyal users will leave more positive reviews, which will bring you more loyal users, thus increasing your user base like a snowball. Although this may not work for every app every time, it can at least help you convince some potential users to download your app.

The "flow" writing app Flowstate, which we have reported on before, added positive reports from various online media to its app description, such as "unparalleled writing experience", "the most powerful imagination stimulation tool , no one else", etc., and added a simple comment from an ordinary user at the end: "Thanks!!!"

The above only lists the most important things to pay attention to when writing a good APP description. If you have other tips for writing a good APP description, please leave a message and share with us!

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