App promotion is at a bottleneck? 7 ways to solve your problems!

We all know the importance of App marketing . If you want to make a breakthrough in the oversaturated app market , there are a few things you should keep in mind: First, for your app, remember to consider the issue of promotion . Second, no matter how big your budget is or how good your app is, there are some important factors that will influence your marketing strategy.

Write these tips on a small card and stick it above your desk. Whenever you are at a loss and scratching your head, see if these points can give you some inspiration.

Let’s start with the most dangerous phenomenon: deceptive advertising. We mentioned in previous articles that fake traffic is everywhere in the current advertising market [Seven Tips to Increase App Revenue (Part 1)]. If you are aware of the potential risk of losing users, you must find ways to prevent these violations from affecting you.

Before we get into further marketing advice, we need to remind you of the importance of data. When developing an application, you have to know what it means to run properly. Application performance analysis can help you monitor what is happening during the development process (from bugs to user experience ). You have to make sure your app doesn't crash in the hands of users. The next step is to discover user preferences, so A/B testing is also necessary. Apart from this, we have to mention marketing tools that provide you with the necessary data to optimize your campaigns. Without this information, you won’t be able to track the effectiveness of your efforts.

After your app is released, you need to focus on increasing your app’s visibility to attract users. Keywords can help you do a lot of things, so you must understand the trends of keywords. There are huge changes in this field, and a popular word now may not be searched by anyone tomorrow. Make sure to include only the most relevant keywords in your app store page, as you will only have one landing page.

Now you have your first batch of users, but most of them haven’t started using your app yet. Worse yet, they may have already uninstalled it. A recent report released by Marketing Land pointed out that half of the time users spend on digital media is actually spent in just 5 apps. Attracting users with high lifetime value can minimize churn. You already know the secret to sustainable app growth: consider both user acquisition and retention to create a holistic strategy.

It is a fact that people use social networks for a reason. So for app owners, we want to emphasize the following: social channels are a lasting source of loyal users . Whether you choose to run paid ads on these platforms or you just want to stay connected with your users, you can take advantage of the opportunities that social media marketing offers. We need to add three more points:

• Before App Development, Consider Social Media
• Find your users’ favorite social channels
• Research guidelines, follow the guidelines

Recently, the industry has been talking about the issue of video formats in mobile app promotions. This makes sense, as well-designed videos are more engaging for users. Of course, interesting content and relevant images have their benefits, but users’ attention spans are decreasing on mobile phones, and people won’t read your app the same way they would a novel. If all ads were like this video created by Oscar winner John Kahrs for Lyft, all ad blockers would be a thing of the past.

The strategies discussed above are all critical to marketing, but you also need to constantly update your knowledge, especially in this rapidly changing industry, where increasing productivity and profitability is the only way to thrive. Search all data relevant to your business and take advantage of all the opportunities mobile technology offers. If you want to know the latest news about App marketing, you can also follow our WeChat official account every day. Keep in touch with experts in your field and attend technical seminars. Whatever you do don't waste the opportunity to learn something new. This knowledge can be used to your advantage when you want to promote your app.

The editors at ASO + are happy to share with you the most effective strategies to help you achieve the results you want. But a few key elements will always play an important role in your plan. Therefore, we have listed some important tips for breaking through the promotion bottleneck period. If you have anything you’d like to add, feel free to share your thoughts in the comments.