What are display ads?

Display advertising is a win-win advertising model for netizens (potential customers), customers (advertisers) and media. It covers all online media and 95% of netizens. It helps business owners lock in their target audience by accurately targeting the natural attributes of netizens (region, gender, etc.), long-term interests and hobbies, and short-term specific behaviors (search and browsing behaviors) and by using 360's huge database of netizen behavior and precise audience targeting technology.

Display advertising is an extension and supplement of 360 search engine marketing, breaking through the limitation of marketing only on search engines. Advertising marketing runs through the entire process of netizens' search behavior and web browsing. Display advertising covers carefully selected high-quality resources and exclusive packages of first-line high-end network resources, such as first-line portals such as Sina, Sohu, and NetEase, as well as large video media such as Youku and Sohu, and various vertical medium-sized high-quality media. As long as 360 display advertising promotion is effectively launched, there will be opportunities to be displayed on these high-quality media, thereby deeply exploring potential target customers and achieving the marketing effect of "acquiring customers, facilitating orders, and recovering lost customers."

What is the display advertising promotion process like?

Potential customers are attracted by online information, search for information through 360 search engines, input information in the search bar and convert potential customer attribute information into keywords. After precise analysis, potential customer needs are explored. When potential customers leave the search results page and log on to other websites, the display ads will continue to reappear in the display ads, constantly stimulating the potential customers' desire to buy.

By re-exposing potential customer demand information on other websites, we can stimulate potential customers' desire to consume, prevent potential customers from losing, and achieve the best marketing effect.

Display advertising value advantage

1. Massive selection of high-quality media, full network coverage and worry-free traffic

An average of 500 million high-quality media resources per day! Full network coverage of authoritative portals, popular websites, large video websites, industry websites, and top vertical media (long-term or differentiated packages for large portals such as Sina/NetEase/Sohu/Tencent; strict entry selection, only purchasing media ranked top by Alexa, rejecting long tail) effectively enhances the customer's brand image.

2. The display style is novel and rich, fully attracting the attention of netizens

A variety of exciting, novel and rich creative styles such as text, pictures, graphics, flash, etc. can attract the attention of netizens to the greatest extent.

3. Multi-dimensional targeting methods to accurately lock in target customers <br />Keyword targeting, population targeting, interest targeting, and media targeting technologies accurately match the natural Internet attributes of netizens, display the most relevant creativity, and effectively deliver advertisers' promotional information to target customer groups.

4. Intelligent bidding management system, high cost performance and high return rate <br />Unique intelligent bidding system, adheres to the advertising fee 1=2 principle, bringing higher ROI at the lowest price!

Introduction to Display Advertising - Explanation of the basic concepts of display advertising

1. Account:
An account consists of four layers of structure: account, promotion plan, promotion group, and creativity. Create a promotion plan under the account, create a promotion group under the promotion plan, and add creatives under the promotion group.

2. Promotion plan:
The promotion plan is the second level of the four-level structure, which is composed of multiple promotions. At the promotion plan level, you can set daily budget, delivery period, and budget allocation control.

3. Promotion Group:
The promotion group is the third level of the four-level structure, which is composed of multiple creatives. At the promotion group level, you can set: region, audience targeting, advanced settings (frequency, etc.), and bid.

4. Creativity:
Creativity refers to the advertising content that is ultimately displayed to the audience through various targeting methods. The creative display style is pictures or text links. Picture creativity includes pictures or flash of different sizes. Text link creativity includes title, description, access URL and display URL.

5. Keywords:
Keywords refer to the keywords you add at the promotion group level when selecting keyword targeting, and the words used to target potential audiences.

6. Bid:
Your bid is the most you're willing to pay for a click.

7. Click on the price:
The click price refers to the actual advertising fee you pay for the audience's click-through visit. The actual deduction is affected by the bid of the next customer and the quality of the advertisement, and will not be higher than your bid.

8. Daily Budget:
1) Account Budget You can set a daily account budget for 360 display advertising promotions separately, which means that the amount you spend on display advertising channels every day will not exceed this value. The account budget will take precedence over the individual campaign budgets.

2) Promotion plan budget The daily budget is the maximum advertising fee you are willing to pay for a specific plan every day. After the total amount of click costs (consumption) for the day reaches the budget value you set, after a certain period of system refresh time, your advertising results will automatically go offline and will no longer be displayed.

9. Delivery period:
The delivery time period refers to the time period when you want your ad to be displayed. You can set the delivery time period in hours. During non-delivery periods, all advertising information in the account will not be displayed. The setting of the delivery period takes effect in cycles on a weekly basis.

10. Distribution area:
Distribution areas refer to the areas you choose to display your advertising information. After you set the delivery area, your advertising information will appear only when the audience in that area searches, thereby accurately targeting your potential customers.

11. Crowd targeting:
Audience targeting refers to the audience you choose to target your advertising message to. After you set up different groups of people, your advertising information will appear only when they meet this audience group, thereby accurately targeting your potential customers.

12. Keyword Targeting:
Keyword targeting refers to the use of keyword targeting based on Internet users’ search behavior on the 360 ​​platform to push advertising ideas. After you set up a keyword-targeted audience, your advertising information will only appear in the audience that is a precise match for this keyword, thereby accurately targeting your potential customers.

13. Interest orientation:
Interest targeting refers to the delivery of advertising ideas based on the different interests of netizens, including shopping and general interests. After you set up an interest-based targeting group, your advertising information will appear only when the group matches this audience, thereby accurately targeting your potential customers.

14. Media Selection:
Targeted media refers to the specific media you choose to deliver your ad. After you set up different media, your advertising information will only appear to people who meet the audience requirements on this media, thereby accurately targeting your potential customers.

15. Expenses:
Cost refers to the cost of clicks on your advertising information.

16. Number of impressions:
The number of impressions refers to the number of times your advertising information is displayed during normal advertising.

17. Click-through rate:
Click-through rate = number of clicks/number of impressions*100%
Click-through rate is the most important factor in measuring advertising information, and it can reflect the audience's recognition and evaluation of your advertising information.

18. Average click price:
Cost/clicks, that is, the average price per click (yuan).

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