How to improve YouTube ranking and marketing skills!

As competition in foreign trade marketing platforms such as search engines, B2B, and exhibitions becomes increasingly fierce, it is very important for companies to master some platforms with low competition and high returns.

As competition in foreign trade marketing platforms such as search engines, B2B, and exhibitions becomes increasingly fierce, it is very important for companies to master some platforms with low competition and high returns. When the competitors on traditional foreign trade platforms are growing exponentially, marketing platforms with lower competition can bring in more substantial orders, becoming a better choice for small and medium-sized foreign trade companies. Everyone knows that Google is the website with the most traffic in the world, and Youtube is the world's largest video social platform, with 1.9 billion active users worldwide. It is also the social platform with the highest global Internet user satisfaction rating.

Youtube Marketing Effect

When it comes to video marketing, many people immediately think of exquisite image videos, viral communication, micro-movies, and brand marketing, and then associate them with the expensive video production costs. They think that video marketing is only suitable for large companies like Procter & Gamble and Unilever. Actually, it is not. With the development of the market and the rapid rise of major video websites, video marketing can also bring high-quality and high-volume inquiries and orders at a very low cost. A small mobile phone video can also bring big benefits to small businesses.

On websites and various sales platforms, product display information is highly homogeneous. Therefore, many experienced buyers will use social platforms to collect information about the products they want to purchase in order to decide with whom to make transactions. YouTube videos are the most commonly used social platform for buyers. On this platform, videos showing how products work and how they are used are particularly popular among buyers.

What industries can choose Youtube marketing?

Except for industrial raw materials and semi-finished products that have no advantages in video display, almost all finished product industries, such as mechanical equipment, electronic equipment, home appliances, household items, art furnishings, daily necessities, etc., can benefit through different Youtube marketing methods.

Four Summary of YouTube Marketing Skills

① Establish your own video homepage

In the past, when many companies used video marketing, they could only upload videos independently and were unable to create their own video homepage to categorize, display and manage videos. But now, companies can choose to create a video channel homepage named after their own company on Youtube. Through this video homepage, the company can centrally display, classify and recommend all the videos it has uploaded, allowing potential customers to obtain the product information videos that the company wants to convey in a more systematic way. At the same time, companies can also use the video homepage to guide customers to the company's independent official website, B2C or B2B website, so that potential customers can be quickly converted into real buyers.

②Keep updating and replying

Business opportunities are fleeting, and only by maintaining the management and monitoring of your YouTube corporate homepage can you continue to reap the rewards. Generally, large YouTube marketing companies will not respond to customer comments for more than 12 hours. In other words, Youtube marketing is not a short-term marketing platform. Marketing managers need to log in to Youtube regularly, respond to inquiries from potential customers in a timely manner, and constantly recommend new videos to viewers that can be viewed smoothly on smartphones with more than 8 million pixels. Only by ensuring a steady stream of loyal viewers and constant updates and replies can Youtube be turned into a marketing tool for the company.

③Use tools to accurately judge customer intentions

In order to ensure the effectiveness of promotion, companies need to frequently monitor and analyze, and judge the promotion effect of videos and the purchasing intentions of viewers during the process of using Youtube promotion. Tools such as Youtube Analytics provided by Youtube can achieve this. These tools can track in real time and tell you who is watching your videos. Of course, in some cases, businesses may need more powerful but paid traffic tracking and conversion analysis tools provided by third parties.

Data analysis can help improve the success rate of video marketing. It enables companies to quickly identify who watches your video, from where, and through what channels, and whether they jump to other web pages before watching your video. If so, companies can adjust your video homepage based on this detailed data and push videos that customers are more interested in to pages that can attract more customer attention.

④ Make good use of third-party corporate resources

If for various reasons, many companies are unable to invest more personnel and time to focus on and track the effectiveness of video marketing, you can also hand over the video marketing work to a company that already has successful Youtube marketing experience. Compared with densely packed texts, videos are obviously more popular with customers. If foreign trade companies want to expand overseas markets faster, they must seize the opportunity of video marketing and use video marketing to make their foreign trade "move" and overseas orders "move".

If your website is running SEO, you can do some search engine SEO optimization for your product promotional films and videos on YouTube, which will definitely get twice the result with half the effort. Nowadays, many users still choose to enter keywords in the YouTube search box to find the content they want. The success rate of producing content on YouTube is relatively high, and good video content can easily establish brand image and trust. If you can cultivate your own audience and influence through YouTube, it will undoubtedly give your brand an effective long-term channel to communicate with the audience. With the foundation of SEO optimization of search engine websites, it is no longer difficult to optimize YouTube SEO to obtain more traffic. How to grab rankings in searches through YouTube, optimize click-through rates and compete for traffic? See the eight elements summarized below.

Eight factors to improve your YouTube ranking

①Keywords

Just like Google's SEO, you must know what the corresponding keywords are before producing content and incorporate them throughout the main axis. Good keyword research can analyze the words commonly used by users, the search volume of keywords, the exposure opportunities and trends of keywords, the competitiveness with related keywords, etc. It is recommended that you use Google Trend to compare the relationship between the keywords you want to target, or use the suggested search in the Youtube search box to do keyword research. Of course, you can also study more about the keywords used in successful videos.

②Title

The title is one of the important factors that YouTube uses to determine the ranking of videos. It is also the key factor that affects whether users click on it or not. Of course, this does not mean that everyone should be a clickbait. Regarding the title suggestions, there are several items to pay attention to when creating a store:

(1) Concise and accurate

More than half of YouTube's traffic comes from mobile devices. Too long titles are not only difficult to read in full when browsing, but also fail to accurately explain the theme of the video. This will affect the click-through rate and the cost will outweigh the gain.

(2) Keywords must be included, and the keywords should be placed at the front as much as possible.

Including keywords in the title can help YouTube understand the topic of the video, which in turn can gain more exposure opportunities. Backlinko conducted experiments on keyword placement and found that the earlier the keyword is in the title, the higher the ranking. This may be due to the algorithm logic of YouTube's sorting, or it may be caused by the high click-through rate presented in the user experience (users tend to pay more attention to the front words in their reading habits). The results may vary from person to person, but it is definitely worth a try.

(3) You can try using different brackets to increase click-through rate

Using different brackets (such as <>, (), "") can make it clear from other videos with similar titles or CTA, thereby increasing click-through rate. For example, putting "2018 Edition" in brackets after the title of a video about marketing trends can clearly distinguish the freshness of the information; or words like "Free to Get" or "First Exposure" can increase the click-through rate of the video.

③Description

Many videos don’t put much effort into their descriptions, but YouTube descriptions are something that need to be utilized more in SEO. YouTube can’t easily identify the content of a video, so it relies on the text in the description to determine the video’s relevance to your keywords. Rich descriptions and precise keyword placement can increase the exposure of the video.

(1) The first paragraph of the description appears on YouTube’s search results page (and also appears in Google), where users can get additional information about the video in addition to the title. Accurately convincing users why they should click on your video can increase the click-through rate of your video.

(2) The description can include content or CTA (Call-to-Action) that is difficult to present in the video content. More detailed product specifications and descriptions, or links to your website or fan page are all good options to include in the description.

④ Subtitles Uploading subtitles can help YouTube better understand the content of the video, thereby increasing exposure. In addition, people with hearing impairments, people from different countries, in noisy environments, or in environments where the sound cannot be turned on... can still watch videos with subtitles, increasing the audience and chances of the video being viewed.

⑤Tags

Tags can help YouTube understand the content of a video, but be careful not to abuse this feature. Too many tags will make YouTube unsure of the main theme of the video. Just include keywords and related topics in the tags appropriately. You can also refer to the tags used by your competitors. Using them appropriately can make your video appear in your competitors' "Related Videos".

⑥ Thumbnails and video previews

Most people on YouTube look at the thumbnails before reading the title carefully and being able to preview a short clip of the video. Thumbnails can be customized. In addition to meeting YouTube's recommended standards, they can also be continuously optimized and tried. Each video has a different audience. When making thumbnails, you can consider several optimization directions:

Include eye-catching text in your thumbnail

Try different thumbnail styles to see which ones get more clicks. For example, photos showing faces, pictures of products, screenshots of videos, and self-made illustrations may all increase click-through rates, but remember that the thumbnail must still be related to the main theme of the video. Try to contrast and differentiate your product from the color scheme used in your competitors’ thumbnails to increase visual visibility in the listing.

⑦Interaction

The number of interactions on a video is one of the key indicators that YouTube uses to judge the quality of a video. It can make it easier for videos that have been liked/disliked, shared, commented on, or subscribed to be exposed on YouTube. It is recommended to include a clear call to action in the content of the video to encourage users to interact with the video. Instead of "Everyone is welcome to leave a comment or like", you can consider "Tell us what you would choose" which will have a clearer action to be performed.

⑧Content

Any SEO will return to "content is king". Remember not to produce content that is not helpful to users just to cater to algorithms or click-through rates. Good content management is the most effective combination of customer-oriented marketing in the long run. It can also continue to find the most appropriate optimization direction and determine the weight that is difficult for competitors to challenge on a stable basis.

Author: Google Forums

Source: Google Forums