9 methods for selecting products for live streaming sales, a must-read for newbies!

What is the most important thing when doing live streaming sales ?

If you have read our previous articles on live streaming sales, you will know that the key points of live streaming sales are: people, goods, and venue .

Among them, we have separately shared about the people who sell goods through live streaming and the venues where they sell goods. Today, we are going to share with our friends the goods sold through live streaming .

The “goods” we are sharing today are the products sold through live streaming .

Friends who have watched the live broadcasts of Li Jiaqi, Viya, and Luo Yonghao know that these big anchors sell a wide variety of products. For example, Li Jiaqi, most people think of him as selling beauty products. In fact, this is not the case. Li Jiaqi also sells snacks, household items, etc.

Does that mean we can sell whatever we want during live streaming?

Of course not.

The reason why Li Jiaqi and others sell a wide variety of products is that they have accumulated a very large fan base and have gained popularity. No matter what product you sell, there will always be people who buy it.

But if you are just a little-known anchor, you can’t be so “willful”. If the people and venue for a live broadcast are in place, but the products are not, then the live broadcast may be a waste of time.

So, how do you choose products for live streaming sales?

01

Live streaming products are associated with account positioning attributes

We often say that the video content must be vertical to the account positioning, so that the system will accurately label your vertical content and recommend the video to more accurate fans.

The same applies to product selection for live streaming sales. If your account focuses on beauty products, try to choose beauty-related products for live streaming sales.

On the one hand, you are familiar with the product, and on the other hand, it meets the fans' expectations of the account, which helps to improve product conversion.

02

I have used the product myself

Only after you have used the product yourself can you know whether it is a good product , whether it is suitable for the needs of your fan consumer group, what features it has, how to use it, and how to promote it.

For example, if you sell a facial cleanser, you need to know in advance whether this product is suitable for oily skin or dry skin, what your skin type is, and how you feel after using it? How do other people with different skin types around you feel after using it? What do your fans want from facial cleansers? Can your facial cleanser meet their needs?

You need to test these yourself before you can draw conclusions. Only then can you recommend your products to your audience and fans based on your actual usage experience in the live broadcast room. Only then will your products be more convincing.

03

Select products based on fans' needs

The fans on your account must be following you because your specific attributes can meet their needs, so when you choose live streaming products, you must understand the attributes and needs of the fans on your live streaming account .

For example, the age group of fans, the gender ratio, and the demand for products.

To understand our account analysis portrait, we can use data analysis tools.

For example, FeiGua KuaiShou, in the [ Fan Data Analysis ] of the FeiGua KuaiShou broadcaster details, we can understand the gender, age, regional distribution and zodiac sign distribution of the broadcaster's fans. By interpreting the fan portraits of the big accounts, we can clarify the target user portrait of our own account.

Based on these demands, product categories are supplemented in a timely manner to meet the needs of fans .

04

Choose high-profile live streaming products

With the same logic as posting videos to attract attention, the choice of products to be sold during live streaming can also be used to attract attention .

For example, we eat rice dumplings during the Dragon Boat Festival and moon cakes during the Mid-Autumn Festival. A small fan in the summer, a hand warmer in the winter, or a product that is popular among internet celebrities or stars at a certain time, are all products that we can take advantage of.

Regardless of whether people need this thing or not, at that moment in time, people are paying close attention to it. Even if they don’t buy it, they may enthusiastically discuss related topics in your live broadcast room, increasing the popularity of the live broadcast room.

05

Choose cost-effective live streaming products

Regardless of which live streaming sales platform, products with high cost-effectiveness and low average order value will have more advantages in live streaming sales .

For example, as we mentioned in previous sharing, Wei Ya’s live streaming products will always give fans the benefits of “the lowest price on the entire network” and “unconditional returns and exchanges”. On the one hand, it maximizes the protection of fans' rights and interests, and on the other hand, it also allows fans to have extremely high trust in the anchor, resulting in a high return rate.

06

Choose live streaming products based on category

There will be relatively popular product categories on the live streaming e-commerce platform, such as beauty products, snacks, home appliances , etc. You can choose products that you are good at and that are suitable for your account from these popular product categories and sell them in the live broadcast room.

07

Use tools to select live streaming products

Learning to use tools is a very important operational method, and the same applies to choosing products for live streaming sales.

For example, we can use FeiGua data analysis to find out which products in live streaming have the best sales. Which products have the highest sales during the peak of live streaming? Which products are clicked the most? Which products are traded most?

Based on these data, we can obtain various information such as the name, category, unit price, source, etc. of high-selling products, and then select suitable live streaming products based on this information combined with account positioning and fan needs.

08

Choose live streaming products that are good-looking and lightweight

Speaking of this, some people may refute me: Wei Ya sells fire jian in the live broadcast room. It is not good-looking and bulky, but she can still sell it.

However, Wei Ya is a big anchor whose live broadcasts are watched by tens of millions of people. We can learn from her live streaming product categories, but we must also make choices based on our own actual situation.

In addition, when selling goods in the live broadcast room, the audience cannot touch the actual products, so good-looking products will of course attract more audience attention.

09

Choose live streaming products with high repurchase rates

With live streaming selling products, the fan base is relatively stable and it is not easy to add new customers quickly. Therefore, the purchase frequency of products affects not only the revenue, but also the activity of fans. If not handled properly, it will cause loss of fans. Choosing some fast-moving consumer goods with high repurchase rate will have better results.

The above nine methods for selecting products for live streaming sales are techniques that are often used in live streaming sales, and are also important methods to help us choose suitable products and improve conversions.

Author: Doushang Commune

Source: Doushang Commune