How to avoid pitfalls when promoting on Xiaohongshu? Xiaohongshu marketing promotion guide!

At present, the hottest brand marketing and promotion channels are Xiaohongshu promotion and short video promotion. However, Xiaohongshu allows users to choose their favorite display form in the form of video notes + graphic notes, which has won the love of more people and caused a sharp increase in the number of users. Many brands have seen this business opportunity and started to promote their products on Xiaohongshu. Some brands have made a lot of money from the beginning, but some brand owners have spent so much manpower and material resources on Xiaohongshu promotion but still have not seen any results? What is the reason for this? Next, the editor will share with you the Xiaohongshu marketing promotion guide, and teach you how to avoid pitfalls in Xiaohongshu promotion?

How to avoid pitfalls in Xiaohongshu promotion?

1. No analysis

Without any analysis, people blindly look for KOLs on Xiaohongshu to post notes. There is no strategy on the timing, frequency, or number of notes posted by KOLs.

2. No content planning

The keywords in the Xiaohongshu notes posted were not well prepared, and the content was not written around a keyword, ignoring the content recommendation mechanism of Xiaohongshu.

3. Single channel promotion is not strong enough

Before promoting on Xiaohongshu, merchants should also use other news channels to cover keywords for their brands or products. After doing all this, when the popularity on the Xiaohongshu platform increases, you can plan an online marketing campaign to cooperate with the release of Xiaohongshu notes to promote traffic conversion.

Only by mastering these three things to note when promoting on Xiaohongshu can you promote it more efficiently.

Xiaohongshu Marketing Promotion Guide:

Preparations for establishing a Xiaohongshu account:

1. Register an account with your mobile phone number as your main account (mobile phone number registration has a higher weight). Fill in your gender and birthday, jump to the second page, and select the field you are interested in. If you are in skin care and cosmetics, you can choose skin care and cosmetics. Select as many as possible, 4 to 5.

2. Don’t use a nickname that is too advertising-like or include your WeChat number. Leaving your WeChat number will result in your account being blocked. Your nickname should be consistent with the overall direction of the note you are writing. Set the WeChat account to Xiaohongshu account.

3. When setting the avatar, do not use an advertising-type avatar. It can be a real person avatar or an animated avatar. Do not use homophonic words such as WeChat in your signature, otherwise it will be judged as a marketing account and will be blocked. If you want to attract traffic, you can write a Weibo post first and then guide the traffic on Weibo. Or you can set a message with the same name on all platforms in your account signature.

4. Follow "Shu Guanjia". Each platform has its own rules. Before operating a Xiaohongshu account, you must first follow "Shu Guanjia" to understand the relevant regulations of the platform.

5. If you want to increase the weight of your Xiaohongshu account, in addition to posting content, you also need to like, follow, comment and other actions every day. Some people may ask, no matter what platform, why do you always ask us to maintain an account? Is it to make up the word count of the article?

That’s right, whether it’s WeChat, Zhihu, Douyin, or other platforms, there are steps to maintain an account. In fact, in my eyes as an operation veteran, this is just a habit. The most important thing to learn when operating a platform is how to attract traffic. Instead, you need to first understand how much operating space your industry has on this platform. This is the most basic habit and action. Reading a lot of notes from the same industry every day, recording the number of likes, comments, etc. can perfectly develop this habit.

Xiaohongshu's rating system In order to encourage content creators to update, Xiaohongshu also has its own rating system within the community. The higher the account level, the more priority the published notes will have for review, and the content will have a greater chance of being recommended.

How to become popular on Xiaohongshu notes?

Xiaohongshu’s recommendation mechanism is very interesting. The key point lies in whether your notes are included in the platform. Only after your notes are included in the platform will they be recommended by the system and gain more readings. This is also the main reason why many novices have no effect on Xiaohongshu: their notes are not included.

1. How to determine whether a note is included: For text notes, look for the first sentence of the main text; for video notes, look for the first sentence of the video introduction to see if it is included in Xiaohongshu. If your note content is included in the search results, it means it has been successfully included.

2. Factors that influence whether notes are included: Layout. Xiaohongshu’s layout does not have the assistance of a third-party editor. If you want the layout to look comfortable and attractive, you can only rely on the emoticons and stickers within the platform. This is also one of the charms of Xiaohongshu notes that thousands of women like.

title

The title is the soul of a copy. A good title can instantly set the tone for the copy, convey emotions, and arouse people's desire to read. Add numbers to the title and bring in some data. For girls, this number is more inclined to time and money. Although we see that the titles of some notes are very unscientific, many people like them.

Merchants selling water cups will tell you that you can lose 10 pounds by drinking water like this. The emotionality of the title. Because this is a personal note, you can ignore the advertising law and add some words like "super profitable, extreme, top" and for traffic, make a title party and add more exclamation marks!!!

The title contains an identity label. A large number of notes on Xiaohongshu are related to beauty and skin care. Therefore, when choosing an identity label, in addition to traditional identities such as students and white-collar workers, you can look for identity recognition from aspects such as skin quality and hair quality.

Keywords must be embedded in the title. No matter what you write, you need to write about the keywords. This is also the basis of Xiaohongshu's inclusion and recommendation mechanism. The title of each article needs to include pre-thought-of keywords. The more popular the keyword is, the more difficult it is to rank well even if it is included. You might as well try long-tail keywords.

For example : Skin care is a very popular keyword on Xiaohongshu. We can use "Students' skin care results are super good in this way during the summer vacation!!!" as the note title to intercept some traffic from people who want to take care of their skin during the summer vacation or students who want to take care of their skin.

picture

The first image and title are equally important and directly determine whether your notes will be seen. Compare the pictures, draw dotted lines, write text, and use the following software: Eline camera and Butter Camera.

Express the important content in the picture, the software used is: Meitu XiuXiu.

Strategy-style step-by-step pictures, software used: pissant and Butter Camera.

Puzzles with text, suitable for recipes, matching and clothing matching.

Label

You can add tags to pictures in your notes posted on Xiaohongshu, ranging from locations, brands to specific @users and so on. For brands registered with Xiaohongshu, you can click on the tag to enter brand-related topics. You can also use voice tags. Accounts with good voices and personalities can attract a lot of fans by adding such tags.

Two things you need to know about Xiaohongshu promotion:

1. Xiaohongshu directly diverts traffic to WeChat, which is considered to be a violation. It is against the rules to divert traffic from Xiaohongshu directly to WeChat, but if you learn certain skills, you can still complete the reverse flow operation. When we reply to fans’ private messages, Xiaohongshu has a lot of banned words, and we never know which reply will lead to a landmine. We need to find a suitable reason to add fans as WeChat friends as soon as possible.

For example: Xiaohongshu does not reply in a timely manner. Can you give me a v? I will tell you the details. I haven't been checking Xiaohongshu's messages all the time, so I can't reply you in time. Is it convenient for you to give me v? Otherwise, you can add v. I don't check Xiaohongshu's messages often, and I will send you the details through v. These are all good reasons to ask for WeChat. Remember not to use the same line more than three times, as it will easily be blocked.

2. Official accounts in vertical fields. Xiaohongshu has an official account in each vertical field, such as "Foodie Shu" in the food field and "Entertainment Shu" in the entertainment field. The role they play is the same as that of the administrator of the forum section. When posting notes, remember to @ the official account of your field for a chance to be recommended.

Author: Internet

Source: Internet