Top 10 Marketing Keywords in 2019

Top 10 Marketing Keywords in 2019

The countdown to 2020 begins.

It’s time for the year-end review again.

We have compiled the top ten marketing keywords for 2019 for you, come and review them.

It is normal to have different opinions, welcome to add discussion~

This inventory is based on the comprehensive data of Meihua.com's work library, including search volume, click volume, collection volume, number of comments, etc.

Keywords

Heartfelt, sentimental

1. “What’s Peppa Pig?” heartfelt video, a phenomenal hit

At the beginning of this year, a short film called "What's Peppa Pig?" went viral on WeChat Moments and swept major social media platforms.

Related Works

What is Peppa Pig?: A hardcore steampunk Peppa Pig for the elderly

I think everyone has seen the short film, which actually tells a story about a Spring Festival reunion. A grandfather in the countryside asked his grandson what gift he wanted for the New Year, and the grandson said: "Peppa Pig"!

Then grandpa began his journey to find "Peppa". Since he didn't know what Peppa was, grandpa's journey to find her triggered a series of jokes.

As the short film became popular, the director Zhang Dapeng behind the short film also surfaced. It turned out that he was the director of the Spring Festival movie "Peppa Pig Celebrates the New Year" produced by Alibaba, and the short film "What's Peppa" was the promotional film he shot to promote the movie. The Huawei moon "sand sculpture" advertisement that once caused a lot of discussion was also from his hand .

Why did “What’s Peppa Pig?” become a phenomenal screen-sweeping case?

First, IP comes with its own traffic . The social meme of "Peppa Pig's tattoo" and various co-branded products of Peppa Pig have proved that Peppa Pig was already an IP before, with the attribute of IP bringing its own traffic.

Second, a short film will be released during the Spring Festival of the Year of the Pig . The Chinese New Year tradition is family reunion. During the Spring Festival, homesickness and family emotional atmosphere are at their peak, and empathy is easy to feel and can be triggered at any time.

Third, social insights into the phenomenon of left-behind elderly people. Following left-behind children, left-behind elderly people have gradually received attention from the general public. "What's Peppa Pig?" shows an alternative expression of family affection from the perspective of left-behind elderly people, while also showcasing the differences between urban and rural social environments.

(II) OPPEIN's "Shared Dad"

In mid-May, a small app swept the WeChat Moments, allowing us to “share dad”! Click to enter the mini program, and the interface is like this. There are many different types of fathers around you, business type, warm type, humorous type, sporty type, and so on.

OPPEIN has insight into the phenomenon of lack of fatherly love in social families. Through the absurd concept of "shared dad", it calls on everyone to pay attention to family, and also conveys OPPEIN's concept of "home".

Related Works

OPPEIN launches "Shared Dad": Love for family cannot be copied, it can only be customized

(III) White Rabbit celebrates its 60th anniversary with a crossover event, bringing back childhood memories

The year 2019 marks the 60th anniversary of the birth of White Rabbit, and it has done a lot of things. Around Children's Day this year, White Rabbit launched milk tea and perfume, playing cross-border business.

1. White Rabbit x Happy Lemon

In March this year, a White Rabbit milk candy ice cream became popular on the Internet in the United States, but the White Rabbit brand owner Guanshengyuan said at the time that it was considering launching such a product. Soon, on the occasion of the upcoming Children's Day, White Rabbit and Happy Lemon officially opened a milk tea pop-up store in Shanghai LuOne CapitaLand Plaza.

The menu design is also based on the blue and white main colors of White Rabbit. The signature item White Rabbit Lemon Ice Cream is 25 yuan/cup, and the White Rabbit Milk Flavored Ice Cream with Added Ingredients is 6 yuan/ball. Many netizens are willing to pay for such pricing. The childhood memory of White Rabbit selling milk tea is simply what everyone expects. Once the news was announced, netizens couldn't wait to check in and post pictures.

The picture comes from the Internet

2. Smell Library x White Rabbit

Also during this year's Children's Day, White Rabbit and the Smell Library launched the "Happy Childhood Fragrance Series", which includes not only perfumes, but also shower gel, body lotion, hand cream, car fragrance, etc.

Related Works

Smell Library x White Rabbit: Happy Childhood Fragrance, Bringing Childishness to Life

Toffee-scented perfumes and shower gels allow adults who still have a childlike heart to find a vehicle to reminisce about their childhood.

White Rabbit is a childhood memory for many people born in the 1990s and 2000s, and is also a killer brand marketing tool for Children's Day. White Rabbit chose to release a series of co-branded products during the Children's Day, which is very consistent with the brand tone of "White Rabbit". I believe that many people could not escape the childhood memories brought by White Rabbit on Children's Day this year.

(IV) Huawei's vertical screen advertising film "Wukong"

Huawei is not just nicknamed a "film and television company" by netizens for fun. Every year it has several advertisements that can be called blockbusters. The most widely circulated one this year is a vertical screen advertising blockbuster "Wukong", which attracted widespread attention from filmmakers and netizens as soon as it was released.

This surreal magical advertising blockbuster was directed by the famous director Cai Chengjie. The entire film was shot with Huawei P30 Pro naked phone, presenting the vertical screen effect of mobile phone recording. It tells the story between a child and Sun Wukong, which is exciting and nostalgic!

Related Works

Huawei P30 series vertical version of the movie "Wukong"

Keywords

brainwashing

Brainwashing advertisements from many brands are sweeping in

Brainwash advertisements started with Boss Direct Hire and reached their peak with Earl Travel Photography. "Existence is reasonable." Many brands have launched brainwash advertisements one after another. Let's take a look at the brainwash advertisements in 2019. Who wins?

1. 999 Psoriasis Cream

Related Works

999 Pi Yan Ping's magical video

2. Cadillac

Related Works

Cadillac's magical brainwashing advertisement: "Without a scarf, you are not an aunt"

(III) Alipay Huabei

Related Works

Huabei "Use Huabei on Alipay" advertising film

4. Hello Rideshare

Related Works

Hello Ride-sharing TVC

(V) Huang Feihong Peanuts

(VI) JD Supermarket

Keywords

Blind Box

(I) Want Want National Can Surprise Blind Box

On this year's Want Want Day on 5.11, Want Want officially launched the Want Want Cowboy 56 ethnic can packaging. It is reported that the idea of ​​the Wangzai ethnic can was originally a creative birthday gift from Want Want employees to their boss. Unexpectedly, it was loved by netizens, sparked heated discussions, and even became a hot topic on Weibo.

Taking this opportunity, Want Want teamed up with Tmall's "National Trend is Coming" to launch a "National Trend" marketing campaign and launched customized national cans. The cute and magical expressions made a strong presence.

In the following Double Eleven campaign, Want Want also played hunger marketing and launched the "deposit pre-sale + blind box random" sales method.

A blind box contains 4 random ethnic cans of Wangzai milk, a random snack combination, and a series of ethnic peripherals such as tapes, stickers, water cups, etc. It is beautiful and fun. The surprise concept of the blind box drives consumers to buy out of curiosity.

There are 56 kinds of ethnic cans, but there are only 4 random ethnic cans in the blind box. This operation has made countless people with obsessive-compulsive disorder and collectors anxious, and they have to stock up on more sets to get all 56 ethnic cans.

Want Want made full use of the customized national cans, not only playing with the national trend, but also launching the blind box concept, playing a master of hunger marketing. The success of Want Want National Can is not accidental. Want Want has accompanied generations of children growing up. After all, no one can forget Li Ziming, a student in Class 2, Grade 3. Coinciding with the 70th anniversary of the founding of New China, against the backdrop of a strong patriotic atmosphere, Want Want used the concept of national trend, which is popular among young people, to arouse the public's sense of national pride and increase consumers' favorability towards the Want Want brand.

(II) Luckin Coffee Liu Haoran Blind Box

Luckin Coffee has also started selling cups. In August this year, Luckin Coffee launched a blind box of character dolls of its spokesperson, "National Brother" Liu Haoran. It’s not a direct sale of the blind box, but one that will be given away randomly when you buy a cup. There are six character images in total: Youthful School Prince, Warm Sunshine Idol, High-Energy Detective, Tiger-Tooth Senior, Roadside Photographer, and Reindeer Boy. These six images have captured the hearts of countless fans.

Keywords

Screen swiping + IP + hunger marketing

1. UNIQLO x KAWS

This year, the rush to buy Uniqlo clothes was like zombies entering a city, which was really impressive. Some netizens even commented: " The person who can grab a Uniqlo T-shirt for you now will go to the supermarket to grab eggs for you when he is old! "

The incident originated in June this year, when Uniqlo announced that the Uniqlo X KAWS UT series was the sixth and final collaboration between the two parties.

This is a big deal. The hype of the "last collaboration" between "KAWS, the leader in the fashion universe" and Uniqlo instantly ignited the market, leading to the panic buying scene shown in the picture above.

With the rise of fashion culture in the front and Uniqlo's "hunger marketing" in the back, as well as the price of similar cross-border products (the Uniqlo X KAWS UT series T-shirts are priced at 99 yuan, and the KAWS X DIOR joint T-shirts are priced at over 8,000 yuan), consumers have no choice but to buy them. Compared with the DIOR joint series that costs over 8,000 yuan, Uniqlo's joint T-shirts are simply cheap in the eyes of consumers.

(II) Starbucks "Cat's Paw Cup" Cute Pets Are Coming

At the end of February, a collection of videos of fights in Starbucks swept social networks. Even through the screen, one could feel the very, very, very chaotic atmosphere.

However, what is unexpected is that the reason behind the fight was actually for a cup - a limited edition "Cat's Paw Cup" launched by Starbucks.

Since the quantity of this cup was very limited in each store, customers who wanted to buy it started fighting on the spot.

The real cat paw cup looks like this. There is a chubby cat paw design inside the cup. When you pour in the drink, you will see a cat paw. It looks really cute~

Not only that, in order to successfully grab this cup, some people ran to the entrance of Starbucks in the early morning to line up, and some even set up tents in front of Starbucks. The scene was comparable to the Apple launch site at that time!

Netizens joked, "This is not a cup, this is the Holy Grail War, it is the blood of the loser, it is the trophy of the saint."

Purchasing agents and scalpers also raised the price, and the original price of a cup was 199 yuan but it was sold for over 800 yuan.

The crazy rush got out of control for a while, and then on March 1, Starbucks restocked 3,000 cups at one time in its Tmall flagship store. As a result, the "cat claw cups" were sold out and taken off the shelves in just 2 seconds.

On Sina Weibo, various derivative topics about the "Cat Claw Cup" have gained considerable popularity. As of December 13, the reading volume of the topic #猫爪杯# has reached 120 million, with 102,000 discussions, and the reading volume of the topic #星巴克猫爪杯# has reached 150 million, with 117,000 discussions.

In addition, due to the traffic effect brought by the "cat claw cup", the data of Starbucks' Baidu Index, Taobao search volume, Douyin, Xiaohongshu and other platforms are very eye-catching.

The popularity of the "Cat Claw Cup" this time is first of all inseparable from the pre-sale hype on social platforms such as "Tik Tok"; secondly, the promotion by scalpers triggered the "psychology of missing out" among netizens; finally, the participation of netizens and big Vs triggered the climax of the event.

Why is the cat claw cup so popular?

First, Starbucks has its own traffic effect; second, the focus is on satisfying the desire for social sharing, and its stunning appearance seems destined for social sharing; third, the "comfort" effect under the pressure of life is actually another kind of "lipstick effect". Even if you can't afford a house worth tens of millions, a car worth millions, or a watch worth hundreds of thousands, can you still afford a cup worth a few hundred? Fourth, cat-loving culture is prevalent, and cute pets can cure "depressed emotions". A life with both cats and dogs is the lifelong pursuit of young people today.

3. China’s first Costco opens in Shanghai

Costco is a highly efficient membership-based warehouse supermarket chain in the United States. It is known for its low prices and high quality of goods and is called the "magic supermarket."

This year, Costco officially entered China, and its first store officially opened in Minhang District, Shanghai on August 27. If you want to shop at Costco, you need to get a membership card first. The membership fee of Costco in China is 299 yuan/year, the lowest in the world.

According to consumers at the scene, on the first day of business, before the store opened at 8:30, the Costco entrance was already crowded with people, so crowded that they doubted their lives... After the store opened, the crowds poured in instantly, filling every corner of the supermarket, and from around 9 a.m., traffic jams began near Lianyou Road in front of Costco... The parking lot was already full, and it took at least 3 hours to wait... Even at around 1 p.m., Costco couldn't stand the surging crowds and directly announced that it would "temporarily suspend business in the afternoon"...

Why is a supermarket so popular after its opening?

Because Costco has several characteristics: first, the products are cheap, including luxury goods; second, the packaging is very large, and it specializes in XXXXL size products, which are suitable for taking photos; third, there are few categories, but they are all popular; fourth, it provides first-class membership services.

To learn more, check out the article: "Costco, known as the "magic supermarket", finally opened in China..."

Keywords

Year-end review

At the beginning of 2019, the year-end promotions of major platforms flooded your circle of friends

1. Alipay annual bill

No matter how late it is, the bill will definitely make you "brighten up".

2. WeChat data report

WeChat data reports will help you further position yourself. The WeChat data report in 2018 shows that those born after 2000 have the shortest sleep time, and those born after 1990 wake up the latest. What new discoveries will there be this year?

(III) NetEase News

"A Pictorial Biography of the Entertainment Circle" takes you to review the gossip content of the past year.

Keywords

patriotic

“Give me a national flag” flooded the screen, and the circle of friends became a large wishing well!

This year marks the 70th anniversary of the founding of New China, and the patriotic atmosphere is very strong. The first thing that swept social media during the National Day was the "Give Me a Flag" marketing event. Before National Day, everyone noticed that everyone in their circle of friends was @微信官方, asking for a national flag. What was going on?

In fact, it is still the familiar routine and familiar copywriting, which makes people think of the group of people who wanted Little Red Riding Hood for Christmas last year. However, the routine is not afraid of being old, as long as it is useful!

This actually originated from an H5 generated from a national flag avatar, from the express version of Tencent News.

After the popularity of “Give me a national flag”, the appearance of joke tellers made this hot topic even more popular!

I don't want the flag anymore.

Please give me a girlfriend (boyfriend),

Please give me Wang Yibo's contact information.

If it really doesn't work, Xiao Zhan is also fine.

Please give me money.

Money is tight lately.

I want to drink milk tea and cultivate the flowers of the motherland.

Please give me some hair.

Hair loss can’t be hurt!

In addition to the "Give me a national flag" campaign that swept social media, this year's People's Daily military uniform H5 also caused quite a stir. Every year during the National Day, patriotic sentiments are high and the marketing tactics used are similar, but they are always useful. It all depends on how marketers use them in a new way. Putting old wine in a new bottle also has a different flavor.

Keywords

Sand Sculpture

1. NetEase Cloud x Sanqiang jointly sells underwear

In mid-June, NetEase Cloud Music and Sanqiang launched a cross-border collaboration and jointly launched the "楽" series of music underwear.

This series includes men's underwear, women's underwear and socks, and incorporates music elements such as "play", "pause", "heart" and "loop" into the design.

NetEase Cloud Music and Sanqiang, one is engaged in music and the other sells underwear. No one would have thought that these two brands would jointly produce underwear. There is really no cross-border business that cannot be done, only unexpected collaborations.

Why is the crossover between NetEase Cloud Music and Sanqiang the most ridiculous? Anyone who has watched this video knows:

Related Works

NetEase Cloud Music x Three Guns: Musical underwear, a must-have for famous families

The combination of sand sculpture and retro elements is undoubtedly a source of joy for many contemporary young people.

(2) Jing Tian got endorsements based on her name

In 2018, Mao Buyi got the endorsement of Bawang shampoo based on his name, which dominated social media for a while. Unexpectedly, in 2019, another star got the endorsement based on his name - Jing Tian.

In March this year, Jingtian officially announced on its official account Gaotian: Jing Tian officially endorses Jingtian and becomes Jingtian’s first brand spokesperson! The brand probably wanted to continue the high-end route of the Baishuishan advertisement, but unexpectedly the advertising video revealed a sense of funny humor. Not surprisingly, it became a source of joy for netizens, hahahahahahaha…

Keywords

Tucao + self-deprecation

1. New Oriental’s annual meeting complaints video went viral on WeChat Moments

At the end of January, Beijing New Oriental School’s annual meeting program “Liberate Yourself” swept the circle of friends. The program, in the form of an adapted song “Desert Camel”, used a satirical style to point out many problems in New Oriental’s internal management that urgently need to be solved.

We take a look back at this bold and humorous annual meeting program.

The video of New Oriental employees’ bold complaints went viral on social media, and it was also pointed out that this was a planned and prepared marketing event. It is reported that at the beginning of 2019, Yu Minhong, Chairman and President of New Oriental, sent five consecutive emails, using harsh words to directly point out many problems within the company's internal management. It has to be said that this was a successful marketing campaign, and related videos received a lot of exposure on platforms such as Weibo and WeChat.

A video that complains about the leader can easily make employees working in the workplace feel a sense of identity. This kind of program with a complaining style is also a standout among the stereotyped annual meeting programs. Although this video complains, it also does not forget to convey positive energy. This is why the complaining video of New Oriental's annual meeting program "Liberate Yourself" was widely forwarded by netizens.

2. Cover Kindle, the noodles are more delicious

In 2019, complaining and self-deprecation are also a marketing method.

Kindle made itself a hot topic with its straightforward self-deprecating remarks. Kindle's official certification of its instant noodle-covering function has sparked heated discussions among netizens! The related topics on Douban have become very popular.

Immediately afterwards, Kindle officially positioned itself as an instant noodle incubator.

Not only that, Kindle also launched a series of posters to teach users how to pair "classic books and instant noodles"...

To learn more, check out the article: "Dancing, pretending, covering up... How hard does Kindle work to impress you"

Keywords

Oolong (Brand Love and Hate)

1. Mercedes-Benz CEO retires, BMW makes a blockbuster film

Dieter Zetsche, 66, the head of the world's largest luxury car group, stepped down as chairman of the board of directors of Daimler and global president of Mercedes-Benz in May this year.

Netizens learned about this news thanks to BMW’s publicity! Because BMW shot a blockbuster for this:

This video was also reposted by @Mercedes-Benz official Weibo. From the texts on both parties’ Weibo: “BMW by your side, Mercedes-Benz for life” and “Mercedes-Benz for life, BMW by your side” , it can be seen that Mercedes-Benz and BMW really have a love-hate relationship and tacit understanding with each other!

Among them, one netizen’s comment was very insightful and summed up the core intention of this advertisement in one sentence, hahahahahaha:

(II) The most unsuccessful advertisement of the year: Huadi becomes your friend

In early November, an advertisement on WeChat Moments sparked heated discussion among netizens. The reason is that the brand is Audi, but the advertisement played is Infiniti's.

This mis-investment incident not only shocked people in the circle of friends, but also swept all major advertising groups, causing a lot of discussion for a while. Some people even suspected that this was an event marketing collaboration between Audi and Infiniti. After all, the exposure was really "attractive".

However, Tencent’s subsequent response confirmed that this was a misunderstanding, and it also specifically informed the public: it only cost 202 yuan!

However, it’s not over yet. Tencent’s mistake has caused a lot of trouble for the automotive industry brands…

Spending 202 yuan to achieve screen-sweeping traffic exposure is simply a steal!

Keywords

National Trend

1. RIO x Hero Ink

RIO Cocktail once launched the floral water cocktail, which received good marketing response. This year, RIO is still creative and let everyone drink ink!

Related Works

RIO Cocktail ✖️Hero Ink Joint TVC

RIO and Hero Ink have collaborated to launch the Ink Cocktail, with the slogan "There is 'ink' in the stomach, you are a hero" . It is still a cocktail with a low alcohol content of 3.8 degrees, with a specification of 275ml/bottle. You can tell at a glance that it is a blue-black cocktail.

This new collaborative product went on pre-sale around Tmall’s “China Brand Day” on May 10. 3,000 sets were released on Tmall in the early morning of the 16th, and all sold out in less than a minute.

(II) 999 lipstick + autumn johns

In 2019, 999 kept up with the trend and not only launched silly video ads, but also launched lipsticks and autumn johns in line with the "national tide" trend, which surprised everyone.

1. 999 Piyanping "Love Itch Relief Three-Piece Set"

Related Works

999 Piyanping Love Lipstick: "Love Itch Relief Three-Piece Set"

2. 999 Cold Relief sells long johns

Related Works

999 Cold Relief High Waist Warm Autumn Pants Promotional Poster

Related Works

999 Cold Relief is selling thermal underwear?

(III) Oreo’s Annual Palace Drama

With the broadcast of the eighth season of Game of Thrones, the Oreo copyrighted game opening title released in North America was the first to go viral, causing an uproar on social platforms. Soon after, the Oreo Forbidden City version of the oriental epic blockbuster was launched in China.

Related Works

Oreo's annual palace drama: 10,600 cookies perform

4. The Forbidden City

The Forbidden City, which is about to turn 600, has never stopped doing things, such as hosting light shows, opening hot pot restaurants, producing beauty products, selling ice cream, making stationery, and co-branding bank cards...

1. Forbidden City Hotpot Restaurant

2. Forbidden City Stationery

In August this year, the Forbidden City, which is about to turn 600 years old, joined hands with People's Daily to launch a new brand "Forbidden City Stationery", officially entering the stationery industry and releasing a lot of stationery inspired by architecture and cultural relics, including erasers, notebooks, pencil cases, etc.

Related Works

The Palace Museum crosses boundaries again and releases "Palace Museum Stationery"

3. Forbidden City First Snow Seasoning Bottle

My Heart's Desire·Forbidden City Food and Tmall Guochao Lai launched the "Forbidden City First Snow" seasoning combination. The seasoning jar adopts the classic art shape of the Forbidden City and is divided into three types: "Taihe Bronze Lion", "Taihe Crane" and "Forbidden City Wall". The seasoning decoration of sugar and salt creates a sense of déjà vu of "Forbidden City First Snow", aiming to enlighten life with art.

Related Works

I heard that the first snow in the Forbidden City can be collected? !

4. Forbidden City Mythical Beast Ice Cream

This summer, the Forbidden City launched mythical beast-shaped ice cream, which attracted many netizens to check in and even pushed #古风冰糕大赏# to the top of the hot searches.

5. Forbidden City x Mao Geping

To learn more, check out the article: "Six Princes Fight for the Throne, the Forbidden City is so fun in 2019"

(V) People’s Daily opens a Taobao store

This year, the most orthodox print media brand not only co-branded with Li Ning, but also opened a Taobao store!

Some netizens were confused by the fact that the serious People's Daily suddenly opened a store, and they thought it was just an advertisement for Taobao. Some even thought that such an orthodox media brand might have to announce its ID when forwarding the lottery.

But this time, People's Daily has really teamed up with domestic brands to open stores . The cooperating brands are Dabao, Elvis Radio, M&G, NetEase Cloud Music, and Mimi. Let’s take a look.

Dabao scented notebook gift box, condensing the changes of time into three-dimensional origami

Dabao sees you every day, time will always be "fragrant"

Morning Glory Memorial Set [Youth Memorial Box]

In 2019, national tide, retro style and cross-border are a fashion trend. Even orthodox print media are playing cross-border games. We look forward to People's Daily bringing more surprises to everyone.

Keywords

Waste sorting

Corona without lemon has no soul

"What kind of trash are you?"

Have you ever been asked this question?

In the middle of this year, "garbage classification" set off a nationwide discussion wave. The popularity of environmental protection topics suddenly reached an unprecedented height among the public. "What kind of garbage is this?" The discussion was very enjoyable...

"Garbage classification" has contributed to countless online jokes and also discovered new business opportunities, such as:

Garbage sorting toys

No matter how troublesome it is to sort bubble tea waste, at least it can be separated. However, there is one brand that is a bit "difficult to separate".

A classic way to drink Mexican beer brand Corona is to add a slice of lime to the bottle. It’s easy to get in, but hard to get out! What will happen when Corona and lemon encounter the "wet and dry separation" of garbage?

Netizens exclaimed, "Corona without lemons has no soul," and came up with various ways to separate lemons:

Paperclip method:

Tea bag method:

Vacuum cleaner:

Corona officials quickly caught on to this hot topic and announced a solution: changing the classic 1/8 lemon cutting method to 1/16.

If someone doesn’t understand, it’s okay. Corona has also prepared a video to teach you how to cut a 1/16 lemon.

Officials also said that a new Corona cutter is being developed at a rapid pace:

Corona took advantage of the lemon crisis to get some free publicity, and other brands did not miss out on this free hot spot.

Lipton

Sprite

A Taobao store

When you drink the water, remember the person who dug the well. Finally, Corona specially found the person who first complained that Corona could not produce lemons, and prepared a whole year of free Corona and lemons for him, to show that Corona cares about environmental protection and is serious about it!

The environmental protection policy of "garbage classification" and netizens' complaints brought Corona a wave of free traffic, but Corona's handling was also timely and appropriate. Not only did they quickly announce their support for environmental protection, but in response to netizens' complaints, they also provided timely solutions, released related videos, developed new cutters, etc. Finally, they did not forget to thank the netizens who first complained.

Not long ago, Corona also showed off his changes in the topic of "2017-2019".

The above are the top ten marketing keyword cases in 2019. If you have any differences, please feel free to add more discussions~

Author: Meihua.com

Source: Meihua.com

<<:  Nangong Guoer "Pinduoduo Product Planning and Explosive Product Creation"

>>:  Baidu bidding promotion account structure

Recommend

Fitness Advanced【Precision】Precision Back

Fitness Advanced [Precision] Precision Back Resou...

Short video ads are very popular, the key is how to get users to pay for them!

Since mid-2016, short video feeds and Native Ads ...

A qualified operator should have such an original intention!

First of all, this article comes from the sharing...

Super complete! All the advertising strategies for 2018 are here!

According to the data from the "2018 China O...

What are the requirements for adding keywords to Baidu’s bidding promotion?

What are the requirements for adding keywords to ...

How to place the Wenchang Tower?

1. The desk where the Wenchang Tower is placed sh...

What are the examples and methods of APP promotion plans?

In recent years, mobile Internet has developed ra...

Feng Qingyang Stock Market Practice Course 2

Resource introduction of Feng Qingyang's 2nd p...

Tik Tok monetization, how to become a "profitable" vlog blogger?

Tik Tok has been around for four years now, and t...

How to build a community O2O user operation system from 3 aspects

The o2o company I work for is a one-stop communit...