How to do the preliminary promotion for a newly launched WeChat Mini Program? How to promote WeChat Mini Program?

How to do the preliminary promotion for a newly launched WeChat Mini Program? How to promote WeChat Mini Program? Let’s follow Dongguan editor Feng Chao to take a look!

Although mini programs were only launched in 2017, they have developed very rapidly in just two years, covering more than 200 industries. In order to attract traffic, many companies have launched mini programs one after another, but the promotion of mini programs has become a major problem for many people. Today, I will share with you 5 common methods for promoting new mini programs, for your reference only!

1. Social sharing
The promotion of mini programs is relatively closed. Unlike other products that support Weibo and QQ sharing, mini programs currently only support sharing with WeChat friends and WeChat groups. This means that we need to find precise customer groups to share mini program links. But one great advantage of mini programs is that you don’t need to download them, and they don’t take up your phone’s memory. You can open them directly, use them right away, and if you remember them next time, you can find them in the mini program history list, which is very convenient.
The promotion of mini programs mainly relies on the resources of WeChat itself, so leveraging social sharing is an important method.
2. Link WeChat Official Account
The promotion of mini programs is not as effective as simply posting a QR code. It will be more effective if you link it with a WeChat public account.
WeChat official accounts can be combined with mini programs in the following ways:
1) Insert the mini program link in the official account’s custom menu to cultivate users’ usage habits and conduct further interactions.
2) The mini program is directly bundled with the official account to increase the entrance of the mini program and allow more people to see it, thereby increasing the exposure and usage rate of the mini program.
3) WeChat Mini Program cards can be embedded in public account articles. If you look closely, you will find that many public account articles have WeChat Mini Programs inserted in them. Users can jump directly, but the effect depends on the number of fans of the public account.
3. QR code promotion
According to Qidian’s findings, many companies use QR codes for promotion and embed them in posters during events. For example, if you go to a website to buy hotel tickets and you are required to download an APP, you may find it troublesome. However, the ticket purchasing website puts a small program QR code to tell users that there is a discount. They can scan and use it without following or downloading the app. Isn’t it convenient? This is convenient for users, and the boss can save a lot of manpower, while also improving operational efficiency.
4.SEO Optimization
That’s right, mini programs can be optimized. In the “Promotion” module in the mini program background, merchants can configure up to 10 keywords. If the keywords are chosen well, the effect will naturally not be bad. If you don’t know what to choose, you can learn from how others place their keywords and what the effects are. Of course, you can also ask a specialist to optimize and promote the mini program, so the effect will be more obvious.

5. Nearby Mini Programs
The nearby mini program is a portal for users to discover good things and a good opportunity for merchants to increase their exposure. As long as the user is near your store, he or she will be able to see your store logo on the right side of "Nearby Mini Programs" in the Mini Program list. Many catering businesses have acquired more customers through mini programs. Even if users do not use your mini program, exposure in the mini program list can make users quickly remember your brand.
There are many ways to promote mini programs . The core point is to use the social fission capability to enable a new mini program to be successfully promoted quickly in a short period of time.

Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764