What about JBL headphones: What optimization work needs to be done before the website goes online?

When doing SEO now, you will often see some webmasters saying that this may be because their website has a Baidu weight of 1 after a few days of optimization. Of course, one trick is excluded. If the website is optimized before the website goes online, it is possible to get a good ranking in a short time. So what website optimization work should be done before the website goes online?

1. The title and description must be perfect. There are too many websites that are launched for promotion without writing titles and descriptions. Many companies do not have SEO personnel and do not know the importance of keywords and descriptions for website optimization. Generally, website construction companies or technicians will write a simple title, and some will not even write description tags. If the title and description of the website are not perfect, it will be difficult to get a good ranking.

How to write the title:

In Baidu's search results, only the web page title, description, and URL will appear. Among them, the title and description are the most important. A good title and description will greatly increase the click-through rate. According to the keyword attributes of the industry itself, the competitiveness of Jiangsu Personnel Examination is ranked. Of course, regional enterprises must add the region. Generally, our title writing method is main keyword + related keywords + brand word. You can also use main keyword + marketing phrase + brand word.

How to write description:

The description is a simple description of the current web page. The homepage usually introduces the company's business, promotional phrases, contact number and other information. The sentences are smooth. I suggest that novice friends can refer to the writing methods of the descriptions of peer websites ranked on the first two pages of Baidu. Detailed: Descriptions generally do not exceed 200 characters.

2. Rich website content. Many people think that the website can be launched after it is built, and my suggestion is that before the new website is launched, it is best to add some content to the website. If there are enough people, you can write more original articles. After it is launched, maintain a certain update frequency.

Website content is the soul and foundation of a website. After all, users come to the website either to need some kind of service or to find answers and information to a certain question, and most of our websites are satisfying the second point, so the price of the website and solving user needs are the manifestation of the value of our website.

Rectify the keywords that users are interested in

We can obtain these keywords from a variety of channels, such as competitors' keyword libraries, Baidu promotion keyword tools, various word mining tools, etc.

According to these keywords, write targeted articles. Over time, our website content will meet the search needs of a large number of users.

3. Verify Baidu Webmaster Platform

Why do I want you to verify the Baidu Webmaster Platform? Because this is the only channel where we can have close contact with Baidu. In the Baidu Webmaster Platform, we can submit the website data and see Baidu's crawling of the website. The emergence of Baidu Webmaster Platform has indeed made the work of SEO personnel more convenient and more traceable.

4. Building a sitemap and creating robots.txt

The sitemap file can cooperate with the link submission function of the Baidu Webmaster Platform in the third point, and robots.txt can help us adjust the crawling of search engine spiders. Later, through the website log, we can adjust the spider's crawling situation to improve the website's inclusion.

Those of us who do website optimization initially do some relatively basic work to ensure that after the website goes online, it can be crawled and indexed by search engines and at the same time meet the needs of users.