Zhihu traffic generation methods and techniques!

When I wrote this title, my Zhihu community had just been established for a month. I helped at least 3 accounts go from 0 to 1, from 0 fans to small Vs with more than 1,000 fans, and helped a community member earn more than 10,000 yuan. I am preparing to set sail for my own Zhihu era.

Douban, Zhihu, Xiaohongshu, Weibo, WeChat, Fanfou... countless content platforms, the camp is permanent, but the traffic is constantly changing. Then you are one of the following types of people:

The first type of people don’t know how to do it. They work diligently and conscientiously, but after working for a year, they are just like a novice who has worked for a day. They only gain 1,000 followers in a year, not to mention monetization.

The second type of people do one thing, love one thing, and specialize in one thing. Whatever they are involved in and research, they must study the rules, underlying logic, and detailed algorithms to the extreme. It is common for them to attract traffic and realize it.

The third type of person, although she knows she is not good enough, she becomes a disciple and asks for advice by performing, becoming a dog-skin plaster. She has no confidence at all but has the aura to pull a group of people together, starting from scratch, and transforming from a newbie to a small celebrity.

So which type of person are you? Which road are you heading to? Let me tell you in secret, I am a combination of the second and third types. Let's take a look at my efforts to create Zhihu:

Evidence 1: Combination of combat notes

Evidence 2: Personal experience in the Zhihu Topic Selection Lecture

Evidence 3: Learning and applying to help friends realize their wealth

As someone who has just started to learn about Zhihu, I am now helping Zhihu newbies to get started quickly! This article is 2244 words long and will tell you:

• How to quickly get started with Zhihu
• Tips for choosing questions on Zhihu
• Zhihu Monetization Guide
• 99% of the big Vs won’t tell you the quick way to increase followers on Zhihu

1. How to quickly get started with Zhihu

I have divided this section into 4 parts:

• Early account planning
• Make good use of 12 sections to get twice the result with half the effort
• Quick Start Tips
• The criteria for measuring entry into Zhihu

Early account planning

Before you do it, I think I need to pour a bucket of cold water on you first. It doesn't mean you will become famous immediately after you do it, and you can cash in immediately after you do it. Content community platforms need to have accurate and high-quality content, and must be updated continuously over a long period of time.

If you have the mentality of wanting quick success, I probably won't be able to help you. Mo Mo said that I did a good job in the early stage, but there was no improvement 80% of the time. Then after one of my answers became popular, I spent 20% of the time to gain 80% of the fans, but this is inseparable from the early accumulation and pitfalls.

First of all, you must be clear about the purpose of doing anything. Is it monetization? Or attract users? Or do courses? Or looking for a distribution team? After clarifying the purpose, you need to clarify your goals and ROI. How much time can you persist in spending every day, what kind of results do you hope to achieve within how long, what resources can you afford, and what can be exchanged? What resources can be leveraged?

Secondly, after clarifying the purpose and goals and making a plan, you need to create an account and confirm whether to make a matrix in the early stage. You need to clarify:

• Account positioning (target group, content direction, account profile picture, nickname, etc.)
• The value that the account can provide (data package, new knowledge, knowledge system...)
• Topics and content targeted by the account (main keyword content, long-tail keyword content)

Make good use of 12 sections to get twice the result with half the effort

Here are 12 main modules of Zhihu account. You can achieve twice the result with half the effort by making good use of these 12 modules:

• Background Image
• avatar
• username
• Follow button
• Zhihu Achievement Column
• Private message button
• Details
• Badge of Honor
• Image Label
• Paid Products
• Category column
• Details Page

Quick Start Tips

• Create vertical content. Don't just rush through the operations you do. Zhihu is just one point, vertical, absolutely vertical
• Interact in a friendly manner, comment, like, follow users in your field, and visit more often.
• Ask your friends to like, comment, and collect your posts to increase your exposure.
• In the early stages, don’t do anything clever about traffic generation and marketing, just create real content. (Please recite it out loud 3 times silently)

The criteria for measuring entry into Zhihu

How to judge whether you have entered Zhihu: 2 indicators: salt value and level

About levels: You can start self-recommendation at level 4, and lv2-lv3 are the entry-level stages.
About salt value: 600 points is considered an entry level

• Initial salt value: 260-300
• 600: Review priority
• 620: Editing Questions
• 640: Edit Topic
• 650: There are reasons to object
• 660: Question redirection
• 700: Report high-quality channels
• 750: “Quick Feedback Effect” – within 3 hours
• 850: High vote
• 950: High power mark

2. Tips for choosing questions when answering on Zhihu

As mentioned before, Zhihu is about verticality. Take my time as a college student as an example, how do I usually choose topics? My topic selection skills are divided into two aspects:

• Content of the topic
• Popularity

Content of the topic

Try to be focused and deep. You can sort out the major issues in your related field and then look at the details. For example, in the area of ​​college students, I used a nine-square grid to divide the content. This field and topic needs to be directly related to your ultimate traffic diversion purpose.

My goal is to attract people to plan careers, provide advice on career changes, attract people to follow our public accounts, and guide new operators, so the areas I can choose from are learning, making money, professional, employment, and psychological questions that I can answer.

I definitely wouldn’t choose Amway recommendations for students, family, or love. I will search with purpose.

Popularity

I have several channels for choosing topics:

1. Latest activities, such as the Zhizhi Project
2. If there is a branch of the hot list section, I will choose the campus section.
3. Use the search box flexibly and use it to search for college students to see the words that come out later
4. See what your competitors are answering
5. See the potential of the question you are invited to answer, how many people have answered it, the number of recent answers, and the number of views

I have two principles for answering:

1. The number of answers is less than 100, because there are too many answers, I can't rank higher
2. I can answer it, but this answer has not yet been revealed

I have another great tip:

• I put the answers to some questions in the draft box. If they become popular, I will post them again.

3. Zhihu Monetization Guide

Zhihu’s monetization is divided into two types:

1. Personal Aspects
2. Enterprise

Personal Aspects

1. After becoming a big V, help others to like and support others to make money.
2. Make money by accepting advertisements, soft text placement, etc.
3. Draw users from Zhihu to the official account and make money by selling courses.
4. Selling Zhihu accounts to make money.
5. Make money from Zhihu: Zhihu e-books, Zhihu live, Zhihu paid consultation

Enterprise

Represented by Dingxiang Doctor, we build a professional personality and image of medical and health knowledge to help users solve problems, establish a brand image and attract traffic.

4. 99% of the big Vs won’t tell you the secrets

• Be more friendly and interact with each other, comment, like, and follow each other.
• Do more things that are beneficial to the community, such as reporting, Zhihu arbitrator, question editor, public editor, etc.
• Ask questions that are as in-depth and vertical as possible. After the account has been registered for a period of time, the number of answers should grow rapidly, of course, provided the content is of high quality enough.
• Form alliances in your field, gradually build your own manpower and matrix, and grow together.
• Hot topics are easily downvoted, so please pay attention to the rankings at all times.
• Newbies should not answer questions about ranking 1-10 on the hot list, as you won’t be able to get on.
• It is very easy to be opposed by big Vs when working on Zhihu.
• Don’t rush to get likes when you are a novice. Rely mainly on the content, otherwise it will be easy to get blocked.
• Do not switch to different Zhihu IP addresses on the same mobile phone, as it will be detected and will be permanently banned.

Feel free to discuss more about Zhihu and its operations with me. I wish I could be the captain of your journey.

Author: Lacquer

Source: Official Account: Operation Interview