Douban’s methods and strategies for obtaining traffic!

Not long ago, Pinduoduo's market value surpassed JD.com.

Huang Zheng taught us a lesson: in the post- traffic era, only staggered competition can help us survive.

Traffic gameplay is the mainstream logic of today's Internet. However, in today's competitive Internet environment, every table is full. The people at the table don't want you to come up, and the people under the table don't want you to go up either.

Therefore, if we still compete according to traditional thinking, we will never be able to break through the encirclement of giants.

The same is true when we obtain traffic from other platforms. For newbies, or people who are not advanced enough, they do not necessarily have to go to high-traffic platforms such as Douyin and Toutiao. First, the competition is fierce, and second, the platform rules are strictly restrictive.

In this case, we can completely avoid these platforms and choose Douban , for example, to obtain accurate traffic in the simplest way and with the least time and effort.

Douban is indeed a very old platform. Many people's impression of it may still be stuck on Douban Movie TOP250 or Douban movie reviews, but in fact, it is suitable for many fields, and its daily IP is higher than Zhihu.

In this case, without further ado, let’s talk about how Douban attracts traffic. In short, as long as you do it, you can basically get traffic. Maybe not much, but the important thing is that you can get accurate traffic without spending time and energy.

Operation process:

1. Prepare your account

I recommend buying an old number, but it is more expensive, about 20 yuan each. Of course, you can also register one yourself. You can register one with one mobile phone number.

As for maintaining an account, to be honest, you don't really need to deliberately maintain an account on Douban. If it is an old account you bought, there is no problem in directly posting hard advertisements and leaving your contact information. However, in order to increase the weight of the account, it is recommended that you maintain it for a period of time, especially for a newly registered account.

Maintaining an account is like being a user, finding product-related groups, looking at other people’s traffic-generating methods, and then completing the information, etc.

Note: It is best to log in to only one account at a time with one IP. If you need to zoom in, you need to switch IP and purchase it on Taobao.

2. Search for keywords to find Douban groups

The first thing to do after logging into Douban is to look for Douban groups, giving priority to groups related to your own products, and using keywords to mine.

For example: If we are doing new media operation, there are many keywords, such as official account, new media operation, new media marketing and so on, but as I said, priority should be given to those related to the product.

Like this one, automotive new media belongs to a niche field and is not within our consideration. The other three are given priority, and then we look at the number of people in the team. The number of people in the New Media Research Institute is too small in comparison, so we give up for the time being.

3. Drainage

1. Post ranking

Like the Tieba ranking, it is sorted by time, which means that new posts and posts with new replies are immediately placed below the pinned posts.

In addition, there is no need to push posts frequently to attract traffic to Douban. Basically, you can push a post once every one or two hours. For groups with fewer people, pushing a post once a day can also attract traffic.

Of course, the most practical way to push a post on Douban is to ask users to leave their beans first, or just leave their contact information. When they leave a message, it is equivalent to pushing your post up once.

2. Post to attract traffic

You need to join the group before posting. A few groups require review, but most groups allow you to enter directly.

There is nothing special to pay attention to after entering the group. Just browse it casually. It is all advertisements anyway, and they are all related to new media operations, so you can post directly.

Title: It seems that every time I talk about traffic, I will mention the title. After all, this is the beginning of conversion.

Content: That is, your lead copy, whether it is hard advertising or soft advertising, it is no problem. You can directly write your contact information or release a QR code. Generally speaking, no one will report you, and Douban itself will not detect these contents. Even if it detects, the restrictions are not as strict as those of other platforms.

If you are afraid of being reported or having your post deleted, then don't leave your own contact information. Be more tactful and ask users to leave their contact information so that they can help you push your post up. However, this method can also make it easy for your peers to intercept your post.

If you want to increase conversions but don't want your post to be deleted, then use content for conversions, that is, make up a story or share useful information, but this is generally not necessary.

After posting, just wait for traffic to come. Of course, you should also pay attention to the post ranking.

This method uses one account and can attract at least dozens of precise fans a day.

3. Comments to attract traffic

If you still find it difficult to post, then well, this comment traffic is more direct. As I mentioned above, asking users to leave contact information is prone to traffic interception. Since you don’t want to post, just intercept the traffic from your peers.

Just go to the relevant group and find posts from your peers. Many people will leave their contact information in the replies.

For example, this is absolutely accurate traffic. You just need to add it directly without worrying about any account issues.

4. DouYin traffic diversion

DouMail is a private messaging function. Douban has certain restrictions on DouMail, and it cannot be used too frequently, but it can still be operated.

Why do I mention this method? Because Douban allows you to see all members of a group, just like WeChat and QQ groups. As long as you enter the group, you can see all group members.

Having these people join this group means it is relatively accurate, and we can send private messages to them one by one, but to be honest, the conversion rate is not high enough, and it is not recommended.

The above methods are very simple, and I didn’t intend to write this article.

But you can’t resist the saying “In the post-traffic era, only misaligned competition can help you survive.” When you are still struggling to acquire users, consider surviving first.

Coupled with Douban Double 8’s Baidu weight, it is also a suitable channel for inclusion and ranking.

at last,

Rather than being better, it’s better to be different.

Tencent Weibo has not surpassed Sina Weibo, but what troubles Sina Weibo is WeChat, especially after the addition of Moments.

In the future, what will defeat WeChat will not be another "WeChat", but a more fun application.

Whether we are acquiring users or building a brand, we can use different methods besides misaligned competition.

Author: Tianwenge

Source: Tianwenge