What do you think about live streaming sales? How can a newbie sell goods through live streaming?

Nowadays, more and more Taobao stores are doing live broadcasts, but at the same time, the competition on the platform is becoming more and more fierce. Many stores were not popular when they first started live broadcasts. I wonder what the marketing models of Taobao live broadcasts are? How to increase popularity? Below, Feng Chao from Dongguan will introduce some methods to you.

What are the ways to increase popularity on Taobao Live?

There is a slight difference between Taobao Live and live streaming on platforms like Kuaishou. Because Taobao Live mainly focuses on selling goods and marketing. Want to do marketing? You must be popular. Otherwise, how can you sell things? If no one pays attention, the purpose of marketing will not be achieved.

One way is to find a company that specializes in boosting popularity. This is a more common method. Of course, if you choose this method to boost popularity, you will need to pay. Another way is to increase your popularity through some marketing methods. Marketing methods are more practical because they are used more often in daily life.

1. Traffic generation activities

Generally speaking, before doing live broadcast, you must attract some traffic. Let everyone know that we can do promotion before live streaming. Many businesses will place pictures in their stores for promotion, and they can also promote their products among fan groups. Utilize your own customer resources to attract a group of customers. Write the event copy for the live broadcast better to make consumers feel that your live broadcast will carry out event promotions.

2. Content Enhancement

It’s a simple truth: you have to do a good live broadcast. Since there are many people watching the live broadcast, the quality must be improved to a certain extent. Make the cover better so that people will want to click in and take a look.

3. Multi-channel promotion

In addition to the traffic-generating effect of the Taobao store itself, you can also launch some activities on some platforms to accumulate popularity. When you start live streaming, you can post a notification on Weibo and popularity will come in.

Through understanding the above content, we can find that in order to do a good job in Taobao live streaming, we first need to improve the quality of the anchor to win reputation, rather than relying solely on finding someone to increase popularity. Otherwise, even if these fans can help you increase your popularity temporarily, they will not be able to attract long-term traffic.

Are Taobao live broadcast times superimposed?

1. Internet live streaming is an upgrade of traditional TV customer service. Nowadays, many pre-sales customer service is done by robots. Merchants’ live streaming to improve pre-sales services will be taken seriously. The live streaming duration is eight to sixteen hours. Currently, the top-ranked merchants basically operate according to this time.

2. According to the current regular live broadcast regulations, it is recommended that the minimum time should not be less than three hours. According to the current rules of Taobao live broadcast room, less than three hours is basically equivalent to no live broadcast.

Especially since the appearance is calculated based on real-time popularity, it often takes one or two hours of live broadcast to see an increase in appearance and traffic will come in. If the live broadcast is too short, the appearance will be increased and the broadcast will be ended shortly afterwards. If you broadcast for a short time, there will be basically no traffic.

3. If you want to use live streaming as the entrance to your store, it is recommended that the store live streaming be more than eight hours. The reason is the second point. In addition, as far as the ranking mechanism of Taobao Live is concerned, the live streaming time of a live streaming room that can introduce large traffic to the live streaming channel will not be lower than this number. There are even many cases where the live streaming does not stop for a day in order to dominate the recommendation for a long time.

This method is also applicable to new stores. If the merchant has sufficient budget, the long-term ROI of live streaming will be more cost-effective than any promotion. After all, Taobao live streaming traffic is still in its bonus period and is far from reaching its peak, so friends who need to do live streaming can plan their time well.

What are some tips for newbies to sell goods through live streaming?

1. New Taobao anchors must be able to interact.

If you want to interact well with fans in the live broadcast room, you definitely need to understand their needs and pay attention to their comments. Everyone should know that the host in each live broadcast room should either play by himself or be immersed in his own world. The fastest and most effective way to increase popularity is interaction.

2. Give fans a surprise.

If you want someone to watch your live broadcast. You must write to consolidate some fans. Everyone must know that the fan group is your real stable personnel, the stable personnel who watch the live broadcast, and the stable personnel who interact as I mentioned above.

3. Find live broadcast topics.

There should be enough topics every day. Or you can talk about something you are interested in. During the conversation, you can talk about something that everyone is interested in, so that fans will be willing to watch your live broadcast. The biggest thing in the minds of viewers watching live broadcasts is a sense of existence. If they have a sense of existence, they will naturally stay here and cannot be driven away.

4. Personalized language is required during the live broadcast.

Everyone should have unique jokes and unique sentences. For example. Damn, who else? Everyone should know this. Yes, some unique language and sentences of your own are quite important. It's not just for teasing. When you are in an emergency, when you really can't think of words, when you are at a loss for words, you can use your sentences to change the topic.

How to set the fan level?

The background setting is called fan stratification, so what the anchor user needs to do is to stratify the fans. The specific steps are as follows:

This kind of hierarchical function can be used by just setting up an anchor. Of course, if the anchor user wants to change some of the options and rules, he needs to re-enter the relevant function to replace the options.

After the host user logs in to the backstage, go to the upper right corner to enter the interface, find the central console function option, click on the option to enter the settings on the left side of the page, and pull down the settings to see the hierarchical function options.

After entering the hierarchical interface, users can see many related function options. At this time, everyone can directly click to confirm. If you feel that many of these options are not what you want, users can select the relevant options according to their needs. Just click the relevant options and confirm after making your selection.

By following the above steps, the anchor can complete the fan stratification. It is a very simple operation. For users who have not set it up yet, please follow the steps I share here step by step. So let's answer this question. Fan level is a question of fan intimacy. Are these two talking about the same thing?

In fact, the fan level is like the system of physical stores. Customers are divided into levels according to the amount of consumption, and then different categories of customers can enjoy different services and levels. This fan level also works. Being close to fans and being stratified are the same thing. The closer the fans are, the higher their level will naturally be. This kind of intimacy is a nice name that the platform gives to the fan levels.

There are four levels of fans on site, and different levels can enjoy different discounts. Of course, the higher the level, the bigger the discount will be. So, if you want to spend less money to buy the same product, you need to upgrade your fan level faster.