A set of universal title templates to teach you how to increase article opening rates!

Whether you are writing professional and informative knowledge to attract fans and make profits (fan monetization), or simply relying on eye-catching titles to increase readership and make money ( traffic monetization), you cannot do without a good title. This article introduces you to a set of golden title templates to increase your article opening rate by N times!

Many people say that this is an era where content is king, which is an undeniable fact. However, after the rapid development in recent years, the self-media industry seems to be getting more and more distorted.

Various clickbait headlines have been continuously joining this industry, causing users to become increasingly disgusted. Over time, many people have been able to distinguish the real clickbait headlines. Therefore, the days of clickbait are becoming increasingly difficult.

But one thing is that clickbait will never degenerate, because it correctly captures people's curiosity.

Even though a group of "old hands" have begun to dislike clickbait, there will still be more "newcomers" joining the role of audience. They are inexperienced and ignorant, so it is inevitable that they are attracted by clickbait headlines. This cycle goes on and on, and the number of "old people" and "newcomers" has been continuously decreasing and increasing.

The truth is in the heart

Some people are disgusted by clickbait titles, while others have just started reading self-media, so it is inevitable that they will be deceived. Some naive people, after seeing a piece of news from self-media, would actually comment "Report, report, falsification of history". This piece of news is just for marketing purposes, and people who understand will definitely not take it seriously.

This world is full of truth and falsehood, and is confusing. It all depends on your own wisdom to judge.

Traffic monetization of clickbait

But it is undeniable that a title depends on the user's opening rate, and the opening rate affects the reading rate, and the reading rate affects the number of recommendations on the platform - they are interconnected and complementary, and all of this is closely related to your title.

Although the content needs to be of high quality, if it doesn’t have a good title, users won’t click in. Then who will be able to see your high-quality content or useful information?

Therefore, whether you are writing professional and informative knowledge to attract fans and make profits (fan monetization), or simply relying on eye-catching titles to increase readership and make money (traffic monetization), all of these are inseparable from a good title.

The Golden Rule of Self-media Titles

Before writing an article, first think about what your article will contain, who it is written for, and give a corresponding solution at the end of the article. This solution can use an inductive approach to direct traffic to your other accounts (Zhihu/ official account / WeChat account are all acceptable).

The first module: endorsement + crowd + numbers + demand points

About the numbers:

Numbers have a special appeal to people, and many stores will hold promotions near festivals. For example: Carnival specials, 50% off on all items, starting from 9.9 yuan... At the same time, these numbers are also very visually attractive, which will give people an illusion: cheap!

About demand points:

Everyone has goals and expectations. A person has worked hard in the workplace for many years but has never received a promotion or a raise. He has been thinking about the reason but can't figure it out. Then someone tells him: a salary increase course! After listening to my class, you will definitely get a salary increase in three years. If not, you will get a full refund!

Such a product can meet his needs/expectations, so what are his expectations? It’s a salary increase! The emergence of the salary increase course just filled his anxiety.

The following two examples illustrate this template.

First sentence:

NetEase operation secrets: Is operation difficult? Learn these 5 tips and you will benefit from them for life

Analysis:

NetEase Operation Secrets (Authoritative Endorsement) + Can’t do Operation Well? (Crowd: people related to operations) + learn these 5 tricks (numbers) + benefit from them for life (demand points).

• Endorsement: Nothing much to say, just build credibility with the masses.
• Crowd: The keyword in the title is operation, so the group must be a group that wants to engage in or is currently engaged in operations-related work.
• Demand points: It is inevitable to encounter some problems in operations, and sometimes you may be criticized by your superiors. In order to avoid this situation, many people are definitely working hard to learn more knowledge. So, the demand point here is rigid demand. What are the rigid demands of this group of people? It is to operate well.

Well, this title has endorsement, the target group is clear, and it also provides a solution. As an operator, you can't help but want to click it.

Second sentence:

Twenty years of emotional expert: Broken heart? Master these three points and you will never fall in love again

Analysis:

Twenty years of emotional expert (backed by time) + Broken heart? (Crowd: lovelorn men and women) + Master these three points (numbers) + Never fall out of love again (demand points).

Demand point: Men and women who have broken up are bound to be in pain, and their most basic need is to release this pain, or to restore their relationship. This title contains a very important keyword: No more heartbreak.

For men and women who have suffered a breakup, this keyword has a strong appeal. No matter how sad they are, when they see this keyword, their eyes will widen as if they have seen hope. They expect to get some help from it, and then they will click in without hesitation.

The second template: a group of people + an object/behavior + exaggeration

A man (crowd) + saw a cave with a pile of eggs (objects) in it + an expert suggested calling the police after seeing it (exaggeration).

This kind of title is purely suitable for self-media people who make profits by reading volume , because the information they publish is not very practical, and many of them are articles reported a few years ago, which are just refurbished. It is pure clickbait.

Son (crowd) + Internet addiction, father slapped him (behavior) + son's next action stunned his mother (exaggeration).

The analysis is the same as above, a complete clickbait title, the substance remains the same in a new name, you will be fooled once you click on it; what's worse is that they combine many different types of video clips into one video, and then add audio and subtitles to explain it, which leads to a lot of criticism below. But these are not important. What is important is that his reading volume has reached 8 million.

They don't seek to incubate IP, they just want to increase readership to make money , regardless of the user experience . The content is not professional either. As long as users click in, they will read and make money.

This is not to belittle, but to say that the two templates target groups with different purposes. People have different aspirations and paths, and the ways to make money are varied and not easy.

Before doing self-media, find your own position first, and then package the account according to your positioning. After packaging the account, look for materials. After finding the materials, they need to be processed and edited, and the last step is to publish them.

The two title templates in this article serve different purposes:

• The first template is suitable for groups that share professional knowledge and focuses on solving needs;
• The second template is suitable for those who rely on reading volume to realize monetization, with the focus on traffic monetization.

Therefore, please clarify your own positioning before applying the template.

The specific steps should be:

Positioning - Packaging - Finding materials - Editing the copy - Selecting channels for release

Author: Name Echo, authorized to publish by Qinggua Media .

Source: Everyone is a Product Manager