Steps to set up a Tik Tok account, essential tips for beginners!

In recent years, “Two Weibo and One Douyin” can be said to be the hottest marketing tools now, especially the up-and-coming Douyin. There are many people around us who use Douyin and shoot Douyin videos, but few people know about the operation of Douyin . Many people think that operating TikTok is difficult, so what is so difficult about it? Are there any tips during the operation?

Maybe, in the past, you have tried to make a TikTok, but the works you made were all ignored and no one was interested...

You work hard every day writing scripts, shooting, and editing, and you produce what you think is a great work, but still no one watches it, no one likes it, no one reposts it, no one comments on it, and no one pays attention to it...

You even seek help from so-called "gurus" and pay a lot of money for them. What they say sounds right, but they still can't do it... So you start to doubt and give up helplessly...

Have you ever thought deeply about why you can't do it?

These questions about Tik Tok: Do you really understand them?

Do you know the nature and development law of Tik Tok?

Do you know the popularity and recommendation mechanism of Tik Tok?

Do you know about Douyin's competitive research and account positioning?

Do you know the content planning and crowd segmentation of Tik Tok?

Do you know the operation and maintenance of Douyin?

Do you know the monetization methods and techniques of Tik Tok?

Do you know the publishing skills and data analysis of Tik Tok?

What I bring to you below is a textbook-level practical methodology for operating Douyin live broadcasts. I hope it can help you.

The outline of this article is as follows: 1. Account establishment:

Step 1: Position your TikTok account

The issue of positioning is a bit old-fashioned, but most people who just start live streaming tend to overlook it. Don’t think that when we do Douyin live streaming, we just shoot product videos and sell goods through live streaming. Positioning is something that needs to be considered in the era of short videos. If you think so, you are wrong.

If it were 2020, you might still be able to make money by simply selling goods, because that was the traffic dividend period, and the platform needed to complete the initial accumulation through live streaming, and there were almost no competitors. But now in 2021, if you don’t position yourself well, you can be eliminated at any time.

There are two reasons why it is important to do a good job of account positioning:

1. Enhance fans’ stickiness and spending power

For example, two accounts are selling tea, the products and prices are similar, one of them is a salesperson, setting up a table and shouting, "Come and buy..."

The other is a very simple farmer in a tea mountain, selling his own tea. If you were to buy, whose would you buy? You would definitely prefer the latter. So a good positioning makes each of your fans have commercial value, and everyone is more willing to buy things from your account;

2. Make user tags more accurate, amplify the effect of paid advertising, and obtain more algorithm traffic

I believe you have also experienced the power of Douyin's algorithm. When you frequently browse a certain type of content, you will find that Douyin will recommend more similar content. This is the implementation of Douyin's algorithm and recommendation mechanism. Douyin will make accurate recommendations based on user tags.

The more accurate your user tags are, the more natural recommended traffic you will get from your short videos and live broadcasts. This traffic is the cheapest and most accurate.

The same is true for paid advertising, whether it is doujia or feed, if your tags are very accurate, you can spend less money to acquire more accurate users, and then for every dollar you spend you will earn 2 dollars, and 2 dollars invested will earn 4 or even 8 dollars, which will make your business bigger and bigger.

So how do we do positioning?

I don’t know if you have ever noticed this situation: you unknowingly follow several accounts selling the same categories, and even the products they sell are extremely similar, but each account has its own characteristics and the sales volume is very strong. Accounts in each category can still have high sales volume even if the products or content are highly overlapping with those of their peers. How is this done?

This method can be used to design from three dimensions:

According to the three elements mentioned above, I listed some specific forms under each element, and then randomly combined them: welfare introduction + factory owner + plot performance + anchor appearance

A factory owner gives benefits to his Douyin fans. He shoots short videos in the form of plot performances to attract fans to the live broadcast room. Fans can see the factory owner appearing in person to sell goods, and the live broadcast scene is still in the factory. In this way, your positioning and personality will be deeply rooted in the hearts of the people.

Through the random combination of the three elements, you can make your own positioning, and a differentiated positioning. On Douyin, it doesn’t matter if your segmented positioning is highly overlapped with other accounts. As long as you can provide other added value and make your account highly recognizable, that is, focus on building your uniqueness, which is extremely important on Douyin.

Step 2: Register a TikTok account

At this point, you may be thinking, everyone knows how to register an account, what’s the point of talking about this…

Tsk tsk, don’t disbelieve it, there are really many people who don’t know how to correctly register an account to sell products, pay attention! This is the correct registration. Many people open Douyin accounts without a comprehensive understanding of the Douyin platform mechanism. They register and open accounts at random, and then post videos randomly, with random names and signatures. This leads to the account being restricted in the early stages, and the account having little traffic when posting videos.

So, how should we register an account correctly?

Just pay attention to the following three points:

1. Try to use one device and one account for the new account.

2. Do not frequently switch between multiple accounts on the same mobile phone, and do not log in to multiple devices with one account;

3. After registration, skip all the natural settings, do not fill in any information, and then watch short videos first;

Step 3: Package the account

The account has been registered. Next, we need to package the account. The Douyin homepage is the first impression given to users. If the homepage is well designed, it can not only deepen the user's impression but also enhance the user's trust. Packaging your own account is essential to shaping your personal image.

1. Set a clear name and avatar

A good name is the beginning of success. How should we name our account? You can directly apply the following universal formula to yourself and design it according to your own personality characteristics and product characteristics.

The focus of naming is to make it easy to understand, remember, and spread, and to be related to our own positioning.

The avatar is not only the user's first impression of you, but also the logo and symbol of your personal brand. It makes users think of that symbol when they think of you, and this symbol is your IP positioning.

First of all, the account avatar should be determined according to your style. For example, if you are an expert account, we suggest you use personal portrait photos or life photos, which will be more friendly and create a stronger sense of trust. If your account is positioned in a certain vertical field, then the avatar should be related to your field.

If your account is a brand enterprise, it is recommended that you directly put the brand logo, which will also increase the brand exposure, and fans will have a more intuitive understanding of the account.

Principle: Make sure it is concise and clear, try to avoid partial or distant portraits, no cluttered scenes, and no animals. Avoid hard advertising and avoid national uniforms. The avatar should be related to the name and keep it consistent.

2. How to select the background image for Tik Tok?

The background image needs to match the color of the avatar and have a unified style with the entire subject. Secondly, the background image should be beautiful and recognizable, and convey professionalism.

The background image will be automatically compressed, and only part of the content below can be seen when you pull it down, so it is best to leave the information you want to express in the center of the background image. The size is as follows:

Fixed size: 1125*633 (pixels), upper part: size: 1125*395 (pixels), middle part (red area) size: 633*633 (pixels);

In addition, in addition to setting the background image size, we can roughly divide the background image styles into the following types. You can choose one to set below according to your own positioning.

3. How to write a profile for a Douyin account?

The introduction can be written according to the positioning of the account. It does not need to be too long, but it should make it clear: Who am I? What is the product? Why is it worth your trust? You can add the video update time or live broadcast time.

It should be noted that you should not include contact information, as well as sensitive words such as "Xin", "Shang", and "Q" in the profile of a newly registered account. Once the platform identifies them, the account weight may be reduced.

4. Binding information

Personal information such as gender, region, school, birthday, etc. should be as complete as possible. Complete personal information can increase the recommendation weight of the account. In addition, the mobile phone number must be bound, and the third-party account (QQ, Weibo, WeChat) must also be bound.

When binding devices, you should avoid using one device for multiple purposes, as this will easily lead to you being judged as a marketing account and having your rights downgraded. The most effective method is to adhere to the operating principle of "one person, one machine, one card".

Step 4: Create a micro-tag for your account in 3 days

First of all, we need to figure out why we need to maintain an account and what is the purpose of maintaining an account?

The purpose of maintaining an account is to let Tik Tok know that you are a real person, a very active real person, so that the system can label you with the "viewer" interest tag, form a network of relationships, and lay the foundation for subsequent accounts to become "creators."

Please note that you must not break the rules while maintaining the account. Do not copy, remix, or do marketing. Label with 100% accuracy. Do not be funny or entertaining. Only post product videos. Do not have likes and fans, only accurate shopping fans, and only post product scene videos.

Operation elements:

1. Watch Tik Tok videos and form interest tags. Brush your teeth for 90 minutes every day, split into different time periods, such as brushing in the morning and evening;

2. When a new account starts to use Douyin, it has no tags, and the system does not know what content to push to you. Therefore, you need to search for the product name or peer account in your category in the search box, tell the system what kind of content you like, and complete the formation of interest tags. If you open Douyin and it is already a video of the same category, you don’t need to search in the search box;

3. Then search for videos of your peers and make sure to watch them all, like them, comment on them, and follow them. If the video is being broadcast live, click in to watch it, stay for 3-5 minutes, interact on the screen, and like it.

While you are browsing, it is also a time for you to learn from your competitors. You can use a table to record the short videos and live broadcast rooms of your peers.

4. Browse the Douyin live broadcast room, follow your target users in the live broadcast room of the same peer account, and follow no more than 20 people a day. For example, find a user of the age group you want in his real-time online or fan group, and take the initiative to follow her.

Signs of a successful operation are: the account can frequently see live broadcast recommendations and can access popular live broadcast rooms with products sold.