Fengcheng SEO Training: Sometimes website optimization has no effect? Where is the focus of enterprise website optimization?

Baidu search engine promotion is still the dominant method of Internet marketing for corporate network companies. In this industry, one is SEO and the other is SEM. These two methods occupy the mainstream products. So what about choosing SEO? Generally, the company's overall goal is to achieve high ranking at low cost. The feature of SEO is that it can keep the company's leading keywords ranked stably on the homepage for a long time. For the same leading keyword, if SEM bidding is used, the cost of ranking on the homepage will be relatively high. In contrast, many companies prefer to use SEO optimization, but in many cases, the optimization methods are reasonable, but there is no practical effect. Why is this? Dongguan SEO editor Feng Chao will analyze it for everyone.

Fengcheng SEO Training: Sometimes website optimization has no effect? Where is the focus of enterprise website optimization?

1. Website network server selection

Cheaper servers are not very friendly to websites. A slow server may cause the website to start slowly, which will give a bad impression to search engines. The search engine crawler imitates the user browsing process when the search engine crawler crawls. Website pages need to take a long time to get a response. Imagine if a website could get better rankings? A better optimized website can load all pages in less than three seconds. Sure, sometimes there will be special pages that are excluded, but generally speaking, the website loads and responds. The maximum time does not exceed three seconds.

2. Website themes are decentralized

In terms of website optimization keywords, the leading keywords for homepage optimization are between 3 and 8, and the keywords for internal web page optimization are between 2 and 4. If there are a large number of keywords for optimization, it is easy to cause the dispersion of website optimization themes, and it will also cause the relative density of website optimization keywords to decrease, resulting in the dispersion of website weight and failure to obtain a better ranking.

3. The keyword index value is high

For some new websites or websites that have not been optimized for a long time, it is very difficult to optimize the ranking of websites with high keyword indexes in a short period of time. It is not easy for both personal website managers and company website optimization investors. It also requires a lot of hard work and long-term optimization and marketing of the website. At the same time, for the problem of high dominant keyword index or low optimization keyword index in website optimization, there are relatively few long-tail keyword pairing contents that need to be optimized. Even if the website theme is decentralized for a long time, it will be difficult to optimize the update content and operational maintenance of the website. After all, the keyword density of the website is relatively low. For some large and medium-sized service platforms or service platforms that have been maintained and operated for a long time, the keyword ranking of the website still has no advantages and cannot be ranked.

The above is the fundamental reason why the website has not been ranked for a long time. Of course, there are not only the above content, but also many key points that affect the ranking of website optimization results. Therefore, companies should pay attention to the details and not just focus on the superficial content.