How to place Douyin advertisements and promote Dou+ on Douyin for best results?

Douyin advertising, Douyin promotion Dou+ is Douyin’s official video heating tool. After spending money, it allows the system to recommend your video to more people and increase the number of views. In short, this means spending money on traffic. You can put your video on Dou+, or put other people's videos on Dou+. As long as you have money, everyone can participate.

How to place Douyin advertisements and promote Dou+ on Douyin for best results?

The operation is simple: click […] in the lower right corner of the video playback interface to enter the next level menu and enter the hot topics on Dou+.
At present, the Dou+ traffic conversion given by the official Douyin is: 100 yuan = 5,000 views.
As a platform, determine the traffic of Dou+. If you spend 100 yuan, you will have about 5,000 plays.
However, in addition to the number of views, the likes, comments, reposts and conversions of the video are not controlled.
Investing in Douyin Dou+ is a technical job. If you don’t understand these methods and techniques, and blindly throw thousands or tens of thousands of Dou+, you may not be able to create any waves, achieve the desired effect, and it will be a waste of money. (If you need Dou+ to deliver videos, please contact us. We guarantee cost-effectiveness, outstanding results, and good after-sales service)
1. Is DOU+ intelligent delivery or customized delivery better?
Practical experience - to achieve fan growth:
Select [Custom Direction] or [Expert Similarity Followers] to launch Dou+.
For example, if you are in the tech and digital business, then reaching out to followers of similar accounts will get better results and conversions.
If your goal is to increase your fans, you can really gain a lot of fans.
Practical experience - based on the number of plays:
Select smart delivery, and Tik Tok will directly deliver the content to those who watch the video and like it. We invested 1,000 yuan in fan growth, which took 6 hours and brought in 1,500 fans and 1,300 likes. However, the playback volume was only 25,000, which was summarized after the release. It can only increase the number of views, but there are relatively few likes and fans.
2. DOU+ Launch Strategy (1) Live streaming to sell goods. Once the video of selling goods becomes popular, start live streaming immediately and keep Dou+ burning. The effect of live streaming to sell goods is very good!
(2) Use DOU+ to maintain your account. An old account system has already given you a label. I bought a Tik Tok game account before and deleted all my previous works and game content, but various indicators are stable, with 40,000 views, 2,000 likes, and 800 comments.
However, other content not related to the game has no more than 1,000 views and even fewer likes.
On an individual basis, your account attributes will be determined based on your past content and behavior. When the content you send does not match the annotation, a new traffic pool will be distributed to you.
So new accounts can try using Dou+ to improve tags. You can choose to place ads based on “expert-similar fans”. When your content production meets user expectations, the quality of your account will improve rapidly. (Spend money to buy time)

(3) Not all fields are suitable for Dou+, this must be noted!
Also, share a good publishing strategy:
Dou+ has a budget of 300 for each video, with an investment of 100 per hour, for a total of three rounds. When the data drops, invest 100. Small-cost investment always works.
(4) DOU+ is launched in stages by selling goods and maintaining accounts, and all the money earned is invested in DOU+. The principle is not to use your own money to maintain the account, not to sell things, and not to invest.
This way you can get a shipping account with a good number of followers.
(5) Pay attention to fan activity
The DOU+ delivery strategy needs to be continuously optimized. Friends can check the fan activity through the Douyin background and gradually optimize their own delivery strategy.
III. DOU + Conversion Rate (1) Conversion Rate
The starting purchase price for Dou+ is 2,000 yuan, and a conversion rate of 1-2% is already very good (1 conversion in 1,000) and a conversion rate of one thousandth is normal data.
I saw other people’s statistics and the like rate is between 2% and 5%, and the order completion rate is 1% of the like rate.
4. The inability to broadcast Dou+ means that the video is restricted?
“TikTok does not restrict the traffic of normal accounts or put them in a small black room. All content must comply with national laws. Generally speaking, if the number of views is not good, please pay attention to the content.”
To determine if our account is currently limited, we conducted experiments on a large amount of data to demonstrate that we can quickly determine the weight of a TikTok account (as shown below).
In addition, videos containing misleading content cannot be put on Dou+:
In fact, the above situation is just one of the situations. Some videos are being broadcast during the broadcast or are about to end, and the system prompts that "the video has stopped due to violations and other reasons"; it is worth mentioning that: generally, after a video is submitted using DOU+, it needs to be reviewed and approved, and it is recommended not to exceed 48 hours. If the review fails, the payment will be refunded. When this happens, please note:
1. Check whether the video is moved.
2. Detect whether there are any brands and portraits that infringe the rights in the video;
3. Check whether children are involved, exposed, etc.;
4. Check whether the seller’s products added in the video are abnormal.
Many merchants do not really understand the function of Dou+.

When they saw Dou+ offering more than 5,000 views for every 100 yuan, they were eager to pay for blind promotion. Ultimately, however, they often underperform and fail to achieve the intended benefits.
Many people spent 100 yuan on Dou+, but in the end only got 5,000+ views, without any profit. So I lost confidence. In fact, we misunderstood the function of Dou+.
In addition to the Dou+ unsubscription effect, you can also choose to place Douyin ads, which will not only bring in a lot of traffic, but also have a much better cost-effectiveness. If you want to know more about Douyin advertising and Douyin promotion, please contact us now!

Mingxiang Network Technology Co., Ltd. is one of the earliest marketing companies engaged in new media advertising. After years of careful operation, we have accumulated a large number of professional online advertising platform resources. We use our own huge resource advantages and professional technical service advantages to launch bidding promotion hosting (Baidu, Sogou, 360, Shenma), Toutiao promotion hosting (Toutiao, Douyin advertising, information flow promotion, Qutoutiao, Kuaishou) and other online advertising platforms for selection. Choose Souke Network to make every penny more effective and have a higher input-output ratio!