27 essential tips for making short videos

Recently I heard a friend share how to make short videos, and after searching online, I found some interesting records that I would like to share with you.

1. Three mentalities you need to have when making short videos. First, the all-in mentality, put all your effort into it; second, the submission mentality, not every post will go viral, so be prepared in advance; third, the marathon mentality, don’t stop, don’t give up after a while, and persist.

2. Posture for making a short video: shoot first and then aim. Just do it first, and then adjust it if it’s not right. Finish first, then perfect.

3. The core of short videos is to create emotions, make people feel emotional, or have a sense of achievement. To get others to agree with you.

4. When making short videos, you need to capture human nature. Human nature is greed, fear, laziness and pretense.

5. The most important thing when making short videos is not to treat video shooting as a lecture. You need to relax your sense of camera and let yourself relax. Picture yourself after a drink or slumped on the couch. Camera sense requires practice.

6. Standards for a good video: It must have a cover, a title, subtitles, good sound, good lighting, and a good background. The title should be attractive, the video should have a sense of value when it opens, and the subtitles should highlight the key points. The picture should be clear and not overly beautified.

7. When making short videos, first search for popular videos and videos with a very high like rate, and watch them repeatedly to disassemble their framework.

8. Find the 10 videos with the highest likes in the same field and watch them repeatedly.

9. Benchmarking is not just about benchmarking against one person, but against several people.

10. When newbies make short videos, don’t try to innovate, just imitate first. The popular content will become popular again. You can reshoot your popular products 10 times.

11. For ordinary people, it is necessary to develop a sense of the Internet.

12. Source of short video materials: public account with 100,000+ likes, high likes on Zhihu and high likes on Weibo. Currently, TikTok is still the best content platform. You can search on TikTok. In addition, there are books. Find the popular books in the field and choose from the catalog of popular books.

13. When posting videos, please pay attention to the topic, location, tags and time. The times are 12 noon and 7 pm. The traffic is too congested at night, so you can send it a little earlier.

14. The core of hot-selling topics is 16 words: expert personality, popular topics, arousing curiosity, and touching people's hearts.

15. Expert persona means giving professional opinions on content in the field. Out-of-the-box topics are content that the general public is interested in, content that is popular, but also related to the profession. What touches people’s hearts are, “One trick to control your husband”, “One trick to control your children”, “Easily lose 5 pounds”.

16. Short videos focus on four indicators: completion rate, like rate, number of comments and number of reposts.

17. If a Douyin account fails to reach 500 views and is deregistered and restarted, it will be considered a low-quality account.

18. Do not forward your Tik Tok videos to acquaintances to ask them to like them, otherwise the system will assume that your content is only suitable for acquaintances. To show to strangers.

19. The working rhythm of short videos: generally shoot 30 pieces of materials a day, spend 2 days on topic selection and writing copy, and one day on shooting. The rest of the time is spent on live streaming, conversion and delivery.

20. A short video topic must have several elements: it must be hot, it must arouse curiosity, it must be spreadable, it must be controversial, it must resonate with people, and it must have a large audience base.

21. The expressiveness of short videos should be free of professional terms and should be easy to understand.

22. Factors that test video quality: content, background and picture.

23.How to choose topics for short videos? First write 100 pieces of copywriting, then select 30 of them and deliberately design a few of them that will be criticized.

24. Be emotional when expressing yourself in videos. You must first have emotions yourself before you can mobilize the emotions of others. When you speak, you should connect to yourself. Making a video is about talking, not reciting.

25. Pay attention to your state when shooting a video. You should be passionate and confident, and have the energy you would have in a meeting or an argument.

26. When shooting a video, wear your favorite clothes, put on beautiful makeup, and admire yourself in the mirror before you start.

27. The core of communication is to impress people. If you can’t even impress yourself, how can you impress your users?

Final Words

Although it is about short videos, I feel it has given me a lot of inspiration and I hope it will be helpful to you. Even if you don’t need to make short videos at the moment, you still need to understand it.

End of the article

Author: Qianyu Qianxun

Source: Qianyu Qianxun