Information flow advertising: four creative ideas and five directions, a quick introduction to game promotion

As a novice in game promotion , how can I get started quickly? How to write copy to hit the pain points of game players? How should we invest in games of different categories?

I don't know any of this. Because I am a person who never plays games. Until one day, I took over a game distribution account, and my life changed dramatically.

I wrote this article to tell game developers like me where to find materials. How to write copy? Which type of picture should I choose?

How to pretend to be a veteran and show off in front of the client's dad?

Where to find materials!

1. Baidu Pictures

Needless to say, the least technically demanding thing is to just search on Baidu! The quality varies, it all depends on your discerning eyes!

Search for game keywords , such as "XX Glory" and "XX Division". What? You said the graphics of the game you invested in are not cool at all. Then just search for games of the same type, such as "XX Three Kingdoms". Baidu is so big, there must be a home for you!

2. Baidu Tieba

It is a little more technical than Baidu Pictures. In the forums of related games, there are skin posts and equipment posts sorted and collected by various players. With the forums, I can immediately have a set of nine-grid materials!

3. Major game forums

4. Picture websites: Huaban, Duitang, etc.

A picture collection website with exquisite painting style that improves the quality of the materials.

5. Competitive Websites

This is based on the actual games being invested in, so I won’t give examples.

How to think creatively?

When it comes to game launches, there are actually four commonly used creative directions, including the highlights of the game itself, application of strong IP games, game CG, and game original painting creativity.

In actual application, we analyze each of the above-mentioned [population age attributes] and conduct copywriting research on [recycling]. Attractive game elements such as game characters, battle scenes, growth systems, gems, advanced equipment, rare weapons, etc. are matched with copywriting with a "sense of mission" to make the audience feel involved in the picture scenes.

Let’s explain this with some actual case studies.

1. Highlights of the game itself

Creative Analysis

Nine-square grid, pictures of game characters, weapons, pets, and virtual scenes. Note: The pictures must be exquisite and high-definition. If necessary, let the design be rendered to make the picture larger, realistic and grand.

Creative Analysis

Game video, recording real fighting scenes in the game. Note: It is recommended to use a real person's mobile phone to record and use a high-level account to record.

Creative Analysis

The use of the form of speed highlights the characteristics of the game. (For example: character weapon pictures, plus light and shadow effects)

2. Apply strong IP images

Creative Analysis

a. Copywriting ideas: Test the client’s game and discover where the game fits in with the strong IP. The copywriting highlights the operational highlights of the strong IP, which are consistent with the operational highlights of this game.

For example: [Ranger] Talent skill change strategy [DOTA] ADC, AP role perspective...

b. Picture matching ideas: scene pictures, equipment value pictures, combined with strong IP game pictures or use strong IP game high-definition pictures.

3. Game CG video

Creative ideas

Look for CG videos that are highly compatible with the client's game. Note: CG videos are generally controlled at around 25-30 seconds, and the CG video effects must be cool. At the same time, the CG video must be consistent with the customer's landing page or Appstore 's picture introduction.

4. Game original painting creativity

Creative ideas

1. Use the original paintings of the game itself as materials, and perform 3D rendering and other designs on the original paintings of the game itself to make the pictures larger, higher-definition, more atmospheric and cooler.

2. Create high-definition pictures of Q-version game characters or pets, etc. Note: It is recommended to use a 9-grid layout.

How to write copy?

Copywriting analysis

① A new player joins in 3.8 seconds - this induces a sense of conformity among players and demonstrates the appeal of the game.

②American Mysterious Mobile Game -foreign games, which indirectly reflect the high quality of the game and are matched with videos.

③Apple users get to experience it first - the sense of superiority of buying an Apple phone.

④Official download-convincing

⑤The video content is very attractive and close to the game

Copywriting analysis

① Foreign players are already crazy about it - show quality, arouse players' herd mentality and curiosity

②Online today - fresh and immediate.

③Apple users get to experience it first - the sense of superiority of buying an Apple phone.

④Official download-convincing

⑤Use video, which is particularly attractive

Copywriting analysis

① Research arms and empires - attract slg players who like the characteristics of national wars

②End of the world theme, secrets-fresh, rare

③The picture style is unified and matches the copy

The materials, creativity and copywriting are all there, I have to install this one! Click to read the original text to get "How to Be a Qualified Information Flow Advertising Optimizer ". From now on, I will take care of all your methodologies!