Toutiao advertising oCPM bidding advantages and advertising resources!

Today, I will tell you what are the advantages of Toutiao’s oCPM bidding ?

1. Advantages of Toutiao oCPM bidding

1. Toutiao oCPM bidding can help advertisers control costs more effectively while quickly acquiring more high-quality traffic;

2. When placing Toutiao ads in an operating account, using oCPM bidding can provide more accurate ad click-through rate/conversion rate estimates based on the APP split model, and display ads to users who are most likely to convert;

3. Toutiao's oCPM bidding can support richer conversion goals, be compatible with various creative styles and interactions, and adapt to shorter conversion paths.

When we place Toutiao ads, oCPM test ads have a higher success rate, are quicker to scale, are more scalable, and can better meet advertisers’ demand for materials!

What goals can advertisers achieve when using oCPM bidding?

1. The oCPM plan can support advertisers’ diverse conversion goals and better adapt to the trend of fan marketing. Take TikTok for example, it can achieve multiple conversion goals for advertisers such as attention, sharing, and likes.

2. The oCPM plan can support different conversion type combinations, improve advertisers’ conversion effects, and better help implement billing logic. For example, Toutiao can help advertisers achieve multiple different conversion goals and improve advertising marketing effectiveness.

3. The oCPM plan will support more interactive styles and can effectively adapt to the complex click behaviors of advertising creatives.

4. The oCPM plan supports automatic jump to the advertiser's landing page after video playback, which can effectively help reduce user churn.

2. What advertising resources does oCPM support?

Toutiao has a huge amount of advertising resources , including opening screens, information flows, and article content pages. In addition, Toutiao can also support different creative advertising forms such as large pictures, small pictures, photo galleries, and videos.

Previously, our articles also mentioned that Toutiao ads have an oCPM advertising bidding model. So do you know which advertising resources are supported by oCPM bidding?

The advertising resources supported by oCPM bidding include Toutiao information flow ads and advertising resources of various apps under Toutiao, such as Douyin, Xigua Video, Toutiao detail page ads and Volcano Video ads!

Apps like TikTok, Xigua Video and Huoshan Video are all owned by Toutiao, so when we want to place advertisements, we only need to call 400-620-8365 to contact professional advertising agencies like Shanghai Tianqing to open a Toutiao advertising account. By opening a Toutiao advertising account, we can also place official advertisements for TikTok, Xigua Video and Huoshan Video!

Related reading:

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3. The process of setting up a Toutiao information flow advertising account!

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6. Creative material styles for Toutiao’s high-conversion information flow ads!