Tik Tok and Kuaishou authentication methods and steps!

Before entering today's course, let me share some data with you. In 2020, the average daily views of commercial content on Douyin Enterprise Accounts exceeded 20 billion. In July 2021, the total number of Douyin Enterprise Accounts was about 8 million, and it exceeded 10 million in November. According to the data released by the person in charge of operations of Kuaishou Service Accounts in April 2021, the number of certified users of Kuaishou Service Accounts has reached 10.55 million, and each service account user can obtain 49 business opportunities from the Kuaishou platform, with a total number of fans reaching 1.1 billion.

Taking the above data as the background, Douyin’s corporate account and Kuaishou’s service account have become the “must-have options” for more and more companies’ private domain operations! So what is the value of this mandatory option and what benefits can it bring to the enterprise?

(1) Branding - Building a corporate brand

——Help all walks of life to quickly establish their own brands

(2) Promotion - Promotion of products and services

——To face a large number of customers, truly display products and services

(3) Find customers - find potential customers

——From attention to interaction, attract more high-intent customers

(4) Bringing in sales – increasing the likelihood of closing a deal

——From planting to pulling out, easily achieve online transactions

With the development of user awareness, Douyin's corporate account and Kuaishou's service account certification have become a must for corporate marketing. Just like if you plan to start a company now, people will not ask why you need a license, but how to get a license.

So the following will explain in detail the common issues in certification. To make it easier for everyone to remember, simply put it is: know the rules - prepare materials - understand the process - more efficient

Know the rules. What we want to introduce is which industries in Douyin and Kuaishou are prohibited from certification, such as medical (institutions, equipment, medicines), health products, finance, religious superstition, tobacco, military-related, equipment that infringes on the privacy of others, etc. I believe there is no need for me to introduce these industries. Everyone knows that this is prohibited. So we will focus on the industries that are common in our lives but banned, and some differences between Douyin and Kuaishou in the banned industries.

Medical related:

Medical devices (contact lenses)

Physical Examination Center

Institutions that provide services such as acne removal/freckle removal/hair transplantation/tattoo/semi-permanent/scar repair/burn repair, etc.

Psychological consultation, vision correction

Life service industry:

Postpartum care, postpartum recovery and other maternal and child services

Bathing, steaming, massage, foot therapy, ear cleaning, SPA and other bathing and health care services

Emotional consultation, emotional recovery, marriage introduction and other emotional related services

Antiques, commemorative coins, commemorative banknotes, coins, badges, stamps, cultural and artistic collections

Hand strings, Buddhist beads, walnut carvings, beeswax, and amber hand-processing:

The following are the ban rules for Douyin and Kuaishou. There are slight differences, so pay special attention to them.

Douyin: weight loss institutions, weight loss training camps, dog meat restaurants

Kuaishou: Handmade products: Handmade soap

Firefighting supplies: fire extinguishers, gas masks

Life services: funeral services, locksmith services, private tour guide services

The platform is also adjusting the details of the banned industries. For example, weight loss training camp is a new banned industry added by Douyin in June 2021, so you can refer to the standards when doing certification. For details, please refer to: "Guidelines for Dou Enterprise Certification and Audit Standards": https://www.toutiao.com/i6845134348811764235/

In the process of preparing materials , most customers only need to prepare: business license, front and back pictures of the legal person's ID card, but some special industries require additional materials. Here we are talking about the industries that require additional materials among the popular industries that we often come into contact with.

Food:

—Producer: Food Production License

- Non-manufacturing party: provide one of the following certificates: Food Business License, Catering Service License, Food Vendor Registration Certificate...

Restaurants and drinks:

—Food Business License

Lifestyle beauty, such as hairdressing industry:

— Public Place Health Permit

- Health certificate of at least 3 beauticians

Involving well-known brands:

—Brand authorization letter or certificate, please pay attention to the validity of the authorization letter or certificate

Now that the materials are prepared, our next step is to operate the certification. In fact, as long as you find the entrance for certification submission, whether it is Douyin or Kuaishou, it is relatively simple to follow the text prompts, so here, I will focus on the operation entrance.

Douyin certification: Open the Douyin short video APP, click [Me] in the lower right corner, click [Navigation Bar] in the upper right corner, select [Creator Service Center], click [Open a Free Enterprise Account], and enter the Douyin official certification interface.

Kuaishou certification: Enter the Kuaishou/Kuaishou Express Edition APP, find the sidebar, [Settings] - [Account and Security] - [Add V Certification] - [Enterprise Certification] - Jump to the certification landing page - click free certification.

On the level of greater efficiency, I will tell you about the most common problems in the authentication process.

After the blue V is lit for authentication, the nickname is unique and the nickname search is pinned to the top. Therefore, a good nickname is particularly important for a company. Many customers will ask, "How should I choose a nickname?" It is recommended to refer to the following dimensions:

Credibility: Completely and accurately convey company-related information, allowing users to quickly understand and build trust.

High recognition, reduce the use of words that cause misunderstandings, and increase differentiation from similar competing products. For example, "business etiquette teaching" is better than "business etiquette aesthetics."

It is not recommended that the name be too long, otherwise it will easily cause information loss during the dissemination process, which is not worth the loss.

For example, many customers want to name their business accounts with personal names such as "Zhang XX", which is not appropriate. It is not recommended to use personal names for business accounts. It is recommended to change it to "Zhang XX Fried Chicken" or "Zhang XX Snacks", etc.

Da: Choose a name that is easier for users to remember

Catchy and fluent sentences

Avoid difficult and uncommon words

Elegant: The text is concise and can appropriately reflect cultural literacy

Avoid words that are too vulgar or indecent

Nickname template reference:

Formula: Success is easy + teach XX/show you X, Success is easy + industry, Success is easy + live broadcast time

Among the high-frequency questions, we must talk about the group buying function involved after Douyin authentication

I believe everyone is familiar with the term group buying. Meituan and Alipay have a good reputation. The platform helps merchants attract customers to the store and realize cash by allowing users to purchase discount cards. The group buying function that can be activated after Douyin authentication allows fans of live broadcasts or short videos to trade goods or services on the Douyin platform, thereby helping companies to achieve a closed loop from videos and live broadcasts to user purchases, allowing users to buy while watching and place orders quickly. The advantages of group buying in previous localized industries are also applicable to Douyin group buying, and can better help enterprise users in industries such as catering, beauty, and automobiles to guide users to consume in stores.

However, not all authenticated users can enable group buying. This has happened several times before. Sales knew that customers valued the group buying function, but after authentication, they discovered that group buying was prohibited in the customer’s industry, which affected subsequent cooperation. In order to avoid such problems from happening again, industries that are common in life but are prohibited from enabling group buying will be highlighted!

In the cultural, sports and entertainment category, activities like skydiving, diving, bungee jumping, motorcycles, skiing, rock climbing, swimming, shooting, archery, skating, horse racing, equestrianism, trampoline, karting, racing, surfing, rafting, etc., are all local life and entertainment categories, which make people think that group buying is definitely allowed. However, because these projects are high-risk projects, group buying is not open for the time being.

Another category that is easy to confuse is the shopping category. The following categories are also prohibited from opening the group purchase function:

Payment, as an inevitable part of group buying, also needs to be explained. For example, if the subject of the enterprise account certification is an individual business owner, the personal Alipay account of the legal person who has undergone real-name authentication can be used. If the subject of the license is an enterprise, it is necessary to open a corporate Alipay account, and the subject of the Douyin enterprise account and the subject of the corporate Alipay account must be consistent.

If the authentication process is smooth, it can be completed in just over ten minutes. Where do most of the problems lie? It is the verification link in the Douyin authentication, which is divided into corporate bank verification or legal person face scanning verification. Corporate bank verification is often not communicated with the finance department in advance. After the platform transfers the money, the finance department cannot be contacted, and the accurate amount of the payment cannot be filled in; the operation time limit for legal person face scanning verification is 10 minutes. Most of the time, it is because the operation was not properly informed before the operation, resulting in a timeout when the legal person scanned his face. After submitting to contact the legal person again, the legal person has no time. Therefore, it is recommended that before operating the Douyin authentication, you choose the verification method you want to use and communicate with relevant personnel in advance.

Another frequently asked question is how many accounts can be certified with one license. The rules for Douyin and Kuaishou are as follows:

Douyin: One license can certify up to 2 Douyin corporate accounts

Kuaishou: One license can authenticate one main account and multiple sub-accounts.

The sub-account is displayed as [******* Company Associated Account]

The above sharing should be able to solve most users' common problems in authentication. However, please note that 600 yuan is the audit service fee. If the relevant qualifications do not meet the standards and the certification fails, the fee will not be refunded.

Author: Silk Road Praise

Source: Silk Road Academy