Traffic screening for Tencent advertising promotion!

This time, the editor will continue to share with you a secret method of marketing promotion - traffic screening. This tool is mainly used to optimize the effect of Youlianghui advertising. We at Tencent provide detailed data on advertising conversion effects for advertisers who have reached a certain level of consumption. Based on the effect data, we block and allocate fixed traffic for Youlianghui ads, thereby helping advertisers improve the effectiveness of their Youliang ads.

1. Introduction to traffic screening tools

1. Opening conditions:

2. Expanded functions: Account intercommunication

Introduce the correspondence between business account ID and delivery management platform account ID in Business Manager (BM). When any delivery management platform account ID under the business account ID reaches the threshold for using the traffic screening tool, other delivery management platform accounts bound to it can also use the traffic screening tool to generate blocking and fixed-investment traffic packages for delivery, and the ad slot IDs viewed in each account are consistent.

Account interoperability activation conditions:

(1) Direct customer users

(2) The customer account has business manager permissions, business account ID, and associated permissions for the delivery management platform account ID.

(3) At least one of the business account IDs has a delivery management platform account ID that meets the entry threshold of the traffic screening tool.

If the above three points are met, you can contact the operator to apply for the account interconnection function.

Note:

3. Extended Function 2: Traffic Package Authorization

Through Business Manager (BM), the traffic package of the claimed advertiser account can be authorized to other advertiser accounts. The same traffic package does not need to be uploaded to each account one by one.

Account authorization scope:

(1) Specify all advertiser IDs under the BM account

(2) All advertiser IDs under the specified company entity

(3) Specify the advertiser ID

Traffic package capabilities under authorized accounts:

(1) Bind ads for fixed investment/blocking

(2) Deleting the traffic package under the authorized account will not affect the use of the traffic package of the authorized account

Traffic package capabilities under authorized accounts:

(1) Bind ads for fixed investment/blocking

(2) If you want to delete the authorized traffic package, you must first cancel the authorization

2. How to use traffic screening tools

Step 1 Tool entry

Select tools on the delivery side – Delivery management – ​​Youlianghui traffic screening

Step 2: Data Analysis

① Select the application that needs to be filtered, and the start and end time of the effect data for analysis

②In "Custom Columns", check the performance data field that you want to filter traffic by, and then click "OK"

Step 3: Generate traffic package

「Method 1」Selection method of delivery end

This method is recommended when the traffic package contains fewer ad slots.

① Directly select the ad slots that need to be fixed or blocked on the delivery end

②After checking, click the "Generate Fixed Investment Traffic Package" or "Generate Shielded Traffic Package" button

③Fill in the traffic package name and save

「Method 2」Batch upload method

This method is recommended for complex analysis, batch operations, or when there are a large number of ad slots in the traffic package.

① Click "Download Report" in the traffic screening tool to download detailed data

②Save the ID of the ad slot you want to place or block as a txt file in the same format as the template

③-④ Click the "Upload traffic package" button to upload the traffic package file saved in the previous step, select the traffic package type, fill in the traffic package name, and submit to generate the traffic package

Step 4: Apply traffic package to advertisement

「Method 1」Single Ad Binding

① Create/edit an ad and select the U-Link placement

② Expand the U-Flow data package fixed investment/blocking, and check the data package

「Method 2」Batch Ad Binding

① Click on batch operation on the advertisement list page

② Select the ad that needs to be bound to the traffic package, and click Modify traffic package in [More].

③ Select the traffic package to be bound/blocked, and check the traffic package to be bound or unbound on the operation page