5 tips to solve 80% of the troubles of bringing goods to Douyin

The method of selling goods through live streaming on Douyin has become increasingly popular in recent years, with everyone from individuals to companies, and even celebrities starting to take action.

For example: "Drama Queen" Wang Zulan, "Micro-business Queen" Zhang Ting, "Food Broadcasting Queen" Chen He, etc., and of course there are many big names in the Douyin live broadcast industry, such as Zhu Guagua and Yi Ge. The sales figures they achieved during a live broadcast seem unattainable to us.

But today I want to interpret a young anchor - "Single Dad's Seafood". He has neither beautiful looks nor funny plots, but he attracted many consumers at once.

▲Seafood at a single dad’s house

From his Douyin ID we can clearly see two things. The first is that he is a single father with a child. The second is that he sells seafood. We don’t know what kind of seafood he sells yet.

With so many varieties of seafood, it’s clear from his TikTok videos that they mainly sell scallops. In his video, the entire process from catching scallops to processing, packaging, etc. is shot in great detail , which actually addresses many consumers' concerns.

▲ Screenshot of the Tik Tok interface

One of the short videos is a video of a single father filming himself packing food for a customer. He also explained the reason, which was that there was a problem with the scallops during transportation, which caused the customer to replace all of them after opening them. The single father expressed his apologies for this and asked the customer to repack a portion for him.

It can be seen that single fathers do a very good job in after-sales service. Usually in the video, the single father will film the processing of his own scallops, clearly dividing the size and specifications, and show everyone the shipped scallop meat. They have all been quick-frozen and vacuum-packed, so everyone can buy with confidence. The price and weight are also clearly introduced.

This approach allows consumers to see the product at a glance before purchasing, thus resolving their concerns before purchasing.

▲ Screenshot of the Tik Tok interface

The single dad has published a total of 404 works so far. His works have attracted a total of 2.367 million fans, received 11.619 million likes, and received 233,000 reposts.

▲ Screenshot of Cicada Mom’s data

With the popularity of live streaming sales on Douyin, single dads have also joined the ranks of live streaming sales. According to the data from Chanmama, we can see that in the past 90 days, there have been a total of 92 live broadcasts with goods sold, with a cumulative live broadcast sales of 26.22 million and an average live broadcast sales of 314,000 per show. A total of 98 items were put on the shelves, with an average sales volume of 4,399 units .

▲ Screenshot of the live broadcast data of Chan Mama Expert

The best live broadcast was a 14-hour live broadcast selling scallops, with a total of 542,000 viewers and a peak popularity of 2,190 . Relatively speaking, this popularity value is not too high. A total of 24 items were put on the shelves, and the sales volume reached 1.189 million .

▲ Screenshot of Chan Mama’s live broadcast data

The sales exceeded one million in 14 hours. If seafood was sold in a seafood market or other channels, it would not be possible to achieve such sales in 14 hours, or even in several months. It can be seen how powerful live streaming is in selling goods. Compared with the real economy, it is indeed a good choice.

So how did the single dad manage Tik Tok and what skills did he use to achieve such amazing results?

01. Show the product production process

Let’s first look at the presentation process, which is also the creative topic content that occupies 1/3 of his short video . Because seafood is all about being fresh. Therefore, the owner of the account posts photos of himself going to the dock to receive the goods every day, as well as the process of product cleaning, screening standards, processing, and workers packing.

Because the customer is not on site, he cannot see how the product is gradually transformed from raw materials to finished products, and he will subconsciously doubt, worry and distrust. If you directly record or live broadcast this process, you can see the production environment, raw material selection criteria, and craftsmanship. It's like taking a customer on a tour. Customers will feel like they are involved in the process. Thus, they feel more at ease with such products.

02. Teach practical knowledge and build personal image

In the eyes of customers, you want to create the image of an expert. So how do you make customers believe that you are an expert in this field? It's very simple, it's just about imparting some practical knowledge. For example: How to distinguish male and female scallops? How to cook scallops to make them delicious? How to choose crabs with yellow color?

By imparting useful information to customers, you can establish yourself as an expert in this field, making readers believe that you are an expert in this area and trust the products you recommend. And when customers have questions in this regard, they will think of you first.

This is also what we often say: sell people first before selling goods.

03. Check product quality and relieve customer concerns

What customers worry about most when buying seafood is: Is your seafood really fresh? Is your seafood clean? How big is your seafood?

If you are in a supermarket or physical store, you can also let customers touch the product, and even the salesperson can cook it for you to taste. But online, we can’t taste it through our phone screens. So what to do? The answer is: product demonstration, that is, testing the product.

The products on display allow you to see the size and quality of the seafood at a glance. How does it taste? We will also help you taste it on site. Customers can see the whole process clearly, and then dispel readers' doubts and place orders with confidence.

04. Create products that resonate with consumers

As a seafood blogger, the single father also shot many seafood cooking videos to teach consumers how to cook seafood and attract the attention of the audience. This not only expanded the number of fans but also increased product sales.

▲Cicada Mama video data analysis

For example: #When making steamed scallops with garlic vermicelli, you must remember this step# This video has a total of 506,000 likes and 69,000 reposts, and the video has increased sales by 1.48 million.

▲Cicada Mama video data analysis

05. Treat consumers sincerely

Let's assume two situations:

There are two stalls A and B selling watermelons on the roadside. The watermelons look the same in color and size. Seeing you coming, Boss A said: The newly launched seedless watermelons are super sweet and delicious. Boss B said: Girl, come and try a piece. The watermelons we grow are sandy and sweet. If they are not sweet, you don’t have to pay for them.

Question: Which one would you choose?

I would definitely choose B anyway. Because B created the image of a simple melon farmer, which makes people feel that he is very sincere.

No matter what method you use, sincerity is the biggest trick. By showing sincerity, you can make people like you as a person first, and then they will believe in the products you recommend.

So what does a single dad do here? Let's look at a case:

I think doing business must be honest. Now many people are selling these small yellow croakers online and telling everyone that these yellow croakers are freshly caught. Now it is the fishing ban season, so how could they be freshly caught? I'm telling you the truth. I bought all the yellow croakers I sell at the dock in April before the fishing ban. Two bags of small yellow croakers weigh five kilograms, without any ice. I sell them for 48 yuan, and I also offer free shipping. When doing business, you must be honest. You should be honest about what you have. Don't always think about cheating people.

No one dares to say that their seafood is not fresh, but he took the initiative to admit that his fish were not freshly caught, but were collected by himself at the dock in April. And the reason was given: because it is now a fishing ban period, it is impossible to have fresh catches. In this way, a very simple image of a fisherman and farmer emerges, which makes people feel very sincere. What's more, the cleverness of this move is that he has already made the point of staleness clear, so customers will not bring this up as an issue, but will instead focus on the point: this fisherman is reliable.

06. Conclusion

Due to the epidemic, the offline market has completely stagnated, and most companies have turned to online to share the online traffic. The Douyin platform, as one of the most popular sales platforms at present, is also sought after by the whole nation.

So, if you open a Douyin account and take advantage of the short videos + live streaming to sell goods, can you definitely sell goods and make money? not necessarily!

The situation for many people is like this: they work hard on shooting, editing, and dubbing for an hour or two, and their hearts are pounding when they upload the video, dreaming of becoming an overnight sensation, or they blindly sign contracts with influencers to sell goods through live streaming, hoping to monetize the influencer's popularity, but 99.9% of the time you will be disappointed.

Through the case of the single father’s family, we can find that even if you don’t have eye-catching good looks, advanced shooting skills, or superb editing techniques, as long as you can write a heartfelt Douyin selling script and create accurate character settings, you can sell goods and get high returns even if you don’t have tens of millions of fans.